Zuckerberg: Facebook Graph Search Is “A Five-Year Thing”

facebook-graph-search-600 It's been more than a year since Facebook introduced Graph Search to the world -- its first foray into developing a serious search product for Facebook users. If you think development of Graph Search has been moving at a snail's pace, you're probably not alone. The rollout to all U.S. Facebook users took about seven months. It was almost nine months from the launch until users could search their status updates. And more than a year later, Graph Search still isn't available on mobile. In a new interview with the New York Times, Facebook CEO Mark Zuckerberg explained that all of this i [...]


Twitter Quietly Adds Search For Timelines & Lists

twitter-timeline-search Twitter continues to expand its collection of search filters with the recent addition of search for Timelines and Lists. I'm not aware of any announcement about this, but it's showing up as a search filter on Twitter.com and in the official Twitter apps (both iOS and Android). The option in the left-side navigation says "Timelines," and then once you've selected that search filter, there's a secondary option above the search results to switch between Timelines and Lists. For users, the new filters offer a way to find curated content sources from other Twitter users. In late Jan [...]


SPONSOR MESSAGE: Webcast-Effective Social Marketing Methods

Join us Tuesday, April 8th at 1:00EDT (10:00PDT) to hear aimClear Founder & Evangelist Marty Weintraub and aimClear Account Manager Merry Morud discuss: How to easily dominate social distribution against serious marketing KPIs; How to use ingenious internet-wide targeting methods; How to field semi-organic & paid-organic social amplification to Facebook, Twitter, LinkedIn, and Google+ pages. We will also take audience questions! Register today to dominate audience targeting and customer acquisition. [...]


Is Rewarder The Heir Of Google Answers?

search-social-featured There have been a range of "answer engines" or "help engines" (Q&A sites) that have come and gone over the years. Some of them might be considered "social search." Yahoo Answers, Ask.com (more recently focused on Q&A), Answers.com, Askville (Amazon), ChaCha, Keen, JustAnswer/Pearl are among those that remain and still exist. Verticals with Q&A angles are also seeing success because of their more focused content. Pearl, mentioned above, is a paid service that is reportedly doing very well focused on professional advice. But most of the other Q&A sites are struggling. Quor [...]


Quora Kicks Off Verified Profiles With Spotlight On President Barack Obama

Barack Obama Quora profile March 2014 Quora announced new Verified Profiles today, now adding a checkmark to profile pictures of public figures and writers deemed worthy by the site. According to Quora, it doesn't accept verification requests, but instead will determine who gets a verified profile based on whether a "significant percentage of Quora readers recognize the person's name or background and will value confirmation of the person's identity." To kick off the new feature, the site spotlighted President Barack Obama's Quora profile and claimed it will be rolling out more verified profiles during the coming weeks. [...]


How To Choose The Right Social Media Networks For Your B2B Business

social media One of the most important steps in launching a successful social media campaign is choosing the right platform to connect with your audience. For B2B firms, where the social interactions and buyer relationships are more complex than in many B2C contexts, this is especially true. The benefits of social media marketing include brand awareness, building your overall profile with specific audiences, connecting with a broader conversation in your niche, and driving traffic and exposure to your key content. If you want a general background on the relationship between social media and B2B compa [...]


Up-Close @ SMX West: Twitter For Business

Up Close SMX West 2014 Yesterday, I attended a great session on Twitter at SMX West, about using the service for business purposes. It covered everything from a glossary for the beginner to advanced tips for those looking to gain more. For my session review, check out my post on Marketing Land: How To Get Started Using Twitter For Business [...]


Why “Big Data” Won’t Win You The Battle For Online Revenue

Marin Software Revenue Connect With so much attention currently being focused on big data, advertisers are beginning to lose sight of one crucial truth: big data is worthless if it's not the right data. So what is the right data? We all know that the digital advertising landscape has dramatically matured over the past decade, and businesses are now wise to invest in technology that enables marketing sophistication. But, the right data is what makes that marketing sophistication meaningful. It's what marketers use to power more complex, strategic and smarter marketing decisions. It's the data that matters most to your [...]


Facebook Will Launch Graph Search For Mobile “Pretty Soon”

Facebook-Search According to CEO Mark Zuckerberg during Facebook's recent earnings call, Facebook's Graph Search will hit mobile devices 'pretty soon.' It's now been a full year since Graph Search was launched and mobile integration only makes sense. According to cnet, Zuckerberg stated the following quote in regards to Graph Search on the call: "Pretty soon, I think, you should expect us to roll out the mobile version of this. I think that that's going to be an important step, because most of the usage of Facebook overall is on mobile, so we expect that that's where engagement will really start to c [...]


People, Videos, News: Twitter Adds New Search Filters

twitter-search-featured Earlier today, Twitter announced that it was bringing a number of new search filters to the site. These include: people, photos, videos, news. There are also "people you follow" and "near you" filters that further refine results. If one were to search for "Super Bowl," results could then be filtered by those tweets that incorporated video -- so you could see all the ads that had already been posted and tweeted. The utility of the new filters is fairly self evident. The location filter is very interesting and holds considerable promise for users and for Twitter advertising. For ex [...]


Pinterest Adds Vegetarian, Vegan, Gluten-Free & Paleo Filters For Recipe Related Searches

pinterest-icon-logo-250px Pinterest has updated its search features, making it possible to filter for vegetarian, vegan, gluten-free and paleo ingredients or recipes when performing food-related searches. According to the announcement, Pinterest is rolling out the new search feature on the web now, and has plans to bring it to its mobile site as well. Along with the new food-related search filters, the site has added an "Indulge Me" button to perform searches for "not so healthy" dessert recipes. To use the new search filters, users can search on a specific dish or ingredient, and then click "All recipes" to s [...]


Is Lowe’s The First Brand To Adopt Jelly?

lowes-logo-300px A new social network or online community comes along and every brand has to answer one basic question: Should we be active in this channel? No matter whether you're among the world's biggest brands, or a small home-based business, that's a question you have to wrestle with. Lowe's, the home improvement retailer, appears to have wrestled with that question and answered "yes" when it comes to Jelly, the new social search/Q&A app that just launched last week. Jelly invites users to post questions with a photo attached. From what I've seen during the first week, a lot of questions have b [...]


Facebook Gives Yandex Access To Its Firehose In Return For Improved Presentation Of Its Own Content

yandex_eng_logo-360 (1) Yandex has announced that it has signed a deal with Facebook which will give the leading search engine in Russia access to the Facebook firehose for “public” content published in Russia, Ukraine, Belarus, other CIS countries and Turkey, where Yandex also operates. Content will be available for indexing by Yandex as soon as it has published. Yandex already has full access to the Twitter firehose – but the deal is interesting because vKontakte, rather than Facebook is the leading social media site in Russia. This arrangement is designed to give Facebook a much more prominent Russian and [...]


Twitter Co-Founder Biz Stone Launches New Social Search App Jelly

JellyLogo-WhiteOnTeal Building on the concept, "If you have a questions, there's somebody out there that knows the answer," Twitter co-founder Biz Stone and former Twitter colleague Ben Finkel have launched Jelly, a social search app that uses your social networks to deliver results. According to  the announcement today on the company's blog "Jelly is designed to search the group mind of your social networks -- and what goes, around comes around. You may find yourself answering questions as well as asking." Claiming to be a "new way to search," the app can be downloaded from iTunes or Google Play. Users subm [...]


WSJ Report: Apple Buys Topsy, A Leading Twitter Search & Analytics Company

Topsy-Plain-Logo The Wall Street Journal is reporting that Apple has purchased Topsy, one of the leading Twitter search and analytics companies, for more than $200 million. The WSJ report says that Apple has confirmed the deal but wouldn't comment more beyond this statement: Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans. Topsy is about the only decent third-party Twitter search service to have survived, in recent years. Google had a wonderful service for finding Twitter content called Google Realtime Search that died in 2011, when Google [...]


How To Run A Successful B2B Social Media Marketing Campaign

social media Many marketers think of social media in the context of B2C companies: after all, 4 in 10 consumers buy products that they've favorited, liked, tweeted or pinned on various social networks. Yet, according to a recent study from MarketingProfs, 87% of B2B marketers use social media platforms in their content marketing efforts. In fact, of 13 tactics proposed from the content marketing arsenal, social media was the most popular. So the question stands: how can a B2B marketer ensure that his or her social media inbound campaigns are the most effective they can be? Here's a closer look at som [...]


Twitter Improves Search On Mobile Apps By Adding Toggles & Photo Filters

twitter-new-logo-2012 Twitter announced they have improved the search capabilities on the iOS and Android mobile apps. Twitter added: A toggle between top Tweets and all Tweets A new photo search filter Photo search results layouts for grid and list view Filter tweets by people you follow A new trending timeline in Discover shows you trends along with associated Tweets A new trending TV shows and nearby events [...]


Bing, Twitter Renew Deal To Include Tweets In Search Results

bing-twitter-logos Bing has announced a renewal of its long-standing deal with Twitter to include tweets in Bing's search results. The Bing-Twitter partnership began in 2009 and was renewed in 2011. Tweets are primarily available and searchable at Bing's social search page, bing.com/social, but they're also showing up in Bing's main search results. A search for "lax shooting" shows recent tweets on the right side of Bing's results (though I'm amazed that Vanity Fair and People would get prominence over more trusted and traditional news sources): The companies have been pretty quiet in the past on [...]


Facebook Offers A Peek At How Graph Search For Status Updates Works

facebook-graph-search-200 It's been less than a month since Facebook expanded Graph Search to include status updates and posts, and the feature still isn't available to all users. Nonetheless, Facebook search engineer Ashoat Tevosyan shared an "under the hood" look at how it works -- and why it took so long to become reality. There's nothing incredibly newsy in the post, but it's educational from a search perspective. Here's a bullet list of facts and figures from the post: post search has been two years in the making, and began as a hackathon project when Tevosyan was still an intern there are a billion po [...]


How To Optimize For Facebook’s News Feed Algorithm

photo credit: Marc Wathieu via photopin cc As you may have heard, Facebook EdgeRank is no more. A Facebook insider recently confirmed that the term [EdgeRank] is no longer being used internally (and hasn't been for over two years) and noted that there are currently over 100,000 factors that go into what a user sees on their News Feed when users log into Facebook. [caption id="attachment_174183" align="alignright" width="300"] photo credit: Marc Wathieu via photopin cc[/caption] Like Google with Hummingbird, Facebook is improving on its ability to detect high-quality content. In order to best optimize for Facebook's News Feed alg [...]


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