WSJ Report: Apple Buys Topsy, A Leading Twitter Search & Analytics Company

Topsy-Plain-Logo The Wall Street Journal is reporting that Apple has purchased Topsy, one of the leading Twitter search and analytics companies, for more than $200 million. The WSJ report says that Apple has confirmed the deal but wouldn't comment more beyond this statement: Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans. Topsy is about the only decent third-party Twitter search service to have survived, in recent years. Google had a wonderful service for finding Twitter content called Google Realtime Search that died in 2011, when Google [...]

How To Run A Successful B2B Social Media Marketing Campaign

social media Many marketers think of social media in the context of B2C companies: after all, 4 in 10 consumers buy products that they've favorited, liked, tweeted or pinned on various social networks. Yet, according to a recent study from MarketingProfs, 87% of B2B marketers use social media platforms in their content marketing efforts. In fact, of 13 tactics proposed from the content marketing arsenal, social media was the most popular. So the question stands: how can a B2B marketer ensure that his or her social media inbound campaigns are the most effective they can be? Here's a closer look at som [...]

Twitter Improves Search On Mobile Apps By Adding Toggles & Photo Filters

twitter-new-logo-2012 Twitter announced they have improved the search capabilities on the iOS and Android mobile apps. Twitter added: A toggle between top Tweets and all Tweets A new photo search filter Photo search results layouts for grid and list view Filter tweets by people you follow A new trending timeline in Discover shows you trends along with associated Tweets A new trending TV shows and nearby events [...]

Bing, Twitter Renew Deal To Include Tweets In Search Results

bing-twitter-logos Bing has announced a renewal of its long-standing deal with Twitter to include tweets in Bing's search results. The Bing-Twitter partnership began in 2009 and was renewed in 2011. Tweets are primarily available and searchable at Bing's social search page,, but they're also showing up in Bing's main search results. A search for "lax shooting" shows recent tweets on the right side of Bing's results (though I'm amazed that Vanity Fair and People would get prominence over more trusted and traditional news sources): The companies have been pretty quiet in the past on [...]

Facebook Offers A Peek At How Graph Search For Status Updates Works

facebook-graph-search-200 It's been less than a month since Facebook expanded Graph Search to include status updates and posts, and the feature still isn't available to all users. Nonetheless, Facebook search engineer Ashoat Tevosyan shared an "under the hood" look at how it works -- and why it took so long to become reality. There's nothing incredibly newsy in the post, but it's educational from a search perspective. Here's a bullet list of facts and figures from the post: post search has been two years in the making, and began as a hackathon project when Tevosyan was still an intern there are a billion po [...]

How To Optimize For Facebook’s News Feed Algorithm

photo credit: Marc Wathieu via photopin cc As you may have heard, Facebook EdgeRank is no more. A Facebook insider recently confirmed that the term [EdgeRank] is no longer being used internally (and hasn't been for over two years) and noted that there are currently over 100,000 factors that go into what a user sees on their News Feed when users log into Facebook. [caption id="attachment_174183" align="alignright" width="300"] photo credit: Marc Wathieu via photopin cc[/caption] Like Google with Hummingbird, Facebook is improving on its ability to detect high-quality content. In order to best optimize for Facebook's News Feed alg [...]

Facebook To Retire “Who Can Look Up My Timeline By Name?” Search Setting For All Users

facebook-people-featured As of today, Facebook announced that it is completing the removal of its "Who can look up my timeline by name?" search setting. Users who still have access to it will begin seeing a reminder below their Facebook search bar that the setting is being retired. Last December, Facebook announced it was replacing the search setting with new controls for users to manage their content. According to Facebook, the "Who can look up my timeline by name?" setting was automatically retired for users who were no longer taking advantage of it, with the "small percentage of people" still using the search se [...]

Facebook Now Lets You Search Your Posts & Status Updates In Graph Search

facebook-graph-search-featured Facebook announced the launch of searching your posts and status updates within graph search. Facebook said, "Today, Graph Search will include posts and status updates." With this, you "will be able to search for status updates, photo captions, check-ins and comments to find things shared with you." I personally tried this, and it is not active for me yet: But when it does become available, you can search for topics like [Posts about Dancing with the Stars by my friends] and you'd see this: Other search commands that let you search Facebook posts and status updates include: [...]

Google Launches Hashtag Search, Shows Google+ Posts On Search Results Page

Google logo The integration of Google+ across Google properties continues in a big way today with the launch of hashtag search. Simply put, if you search Google for a hashtag, you might see Google+ posts using that hashtag to the right of the regular search results. Google's Zaheed Sabur announced the new feature this morning on Google+, saying that it's available initially for English language searches on both and The only posts that will show up on Google searches are those that were shared publicly, or shared with you (if you're a Google+ user). Clicking on one of the Goo [...]

Yahoo Updates Answers For Social And SEO Value

yahoo-answers-questions-featured It's amazing to me that it took Yahoo so long to update its Answers property. Once a thriving Q&A network and social search site, Yahoo really let Answers go to seed. However the company announced yesterday that it was rolling out a new user-experience including mobile optimization. Even in its dilapidated state, Yahoo Answers is the most successful "help engine" or Q&A site on the web (don't tell me it's Quora). Answers was the site that long ago vanquished Google's paid answers property. But the years of product and management turmoil at Yahoo caused tremendous neglect of Answe [...]

Topsy Becomes Definitive Twitter Search Engine

Topsy-Plain-Logo Social search and analytics provider Topsy announced that users can now search its index for every single tweet ever published since Twitter's inception in 2006. This capability is very useful and likely makes Topsy an acquisition target (probably by Twitter). According to the site, there are now more than 540 billion tweets in its index. Topsy has become a social analytics service in addition to being a "social search engine." Topsy has the added distinction of being essentially the lone survivor among a group of "real-time" search sites that emerged in 2008 - 2010, including Colle [...]

Twitter Now Shows Protected Tweets In Its Search Results, But Not All Can See Them

twitter-search-2012 Twitter has made a small change in how it handles protected tweets in its search results. The company tweeted the news that some protected tweets will now be visible in search results -- but they'll only be visible to the user who has the protected account, and to that user's followers. Prior to this change, no tweets from protected accounts showed up in Twitter's search results. Even if a private account let you see its tweets, you couldn't find those tweets in Twitter's search results. Of course, some accounts switch back and forth from private to public and vice versa. Here's how t [...]

SPONSOR MESSAGE: Enterprise Social Media Management Software 2013

Enterprise Social Media Mgmt Solutions 2013 As social media becomes integrated into your marketing, managing it becomes a greater challenge. Companies are finding social media management software to be the solution. All-new for 2013, our report examines the available social media management tools. We interviewed industry leaders and marketing professionals, to bring you up-to-date information about what to look for and how to choose the best solution. Included are profiles, analysis, comparisons and pricing of the 15 leading social media management software vendors. Download Now » [...]

Shatner’s Tweet Hints That He May Like Bing Just As Much As Bing Likes Captain Kirk

bing-startrek In a brief exchange on Twitter yesterday evening, the original Captain Kirk gave Bing a shout-out, recommending the Microsoft search engine could possibly enlighten a fellow Twitter user. William Shatner responded "I hear Google pr Bing helps with that problem" after @Andypops1 tweeted on Shatner's feed, "I still have no idea what spumoni is." Assuming the "pr" in Shatner's tweet was a typo, it appears Shatner is recommending Google or Bing to find answers online. While it would have been a stronger recommendation without the Google reference, it's worth noting that the man who overcame [...]

SMX East Keynote: Twitter VP Richard Alfonsi On “Now” Moments & The Conversation

RichardAlfonsi405vert On Twitter, there are many different "conversations" happening simultaneously. There are also particular moments -- TV finales, sporting events, breaking news and more -- where many people have all "tuned in" at once. Both types of conversations are opportunities for marketers, when approached the right way. I'll be talking more about tapping into these conversations and "now" moments with Richard Alfonsi, Twitter's vice president of global online sales, during a keynote conversation at our SMX East conference in New York City, this coming Oct. 1-3. We'll cover everything from the n [...]

Proven Paid, Earned and Owned Social Media Tactics – Nov. 20-21 in Las Vegas

Attend Search Engine Land's SMX Social Media Marketing for two days of tactic-packed sessions on paid, earned, and owned social media. View the topic sneak peak agenda here, All Access, Workshop, and Boot Camp passes currently available at our lowest rates. Register now to save! [...]

Facebook Graph Search Fully Rolled Out To All US English Users

facebook-graph-search-200 It's official. If you are based in the United States and use the English language version of Facebook, you now have access to the Graph Search product. Announced back in January, Graph Search has taken a good bit of time to fully roll out, with many changes cropping up along the way. As Matt McGee mentioned last month, the biggest improvements with the new Graph Search product vs. the initial product are: Speed Understanding queries Better results Easier interface to see and use For more information about Graph Search see the official Facebook page, or our look at all the ch [...]

SPONSOR MESSAGE: 6 Best Practices For Influencer Marketing

Successful marketers know to thrive in today's business climate they must identify their key influencers, listen to what they're saying, and engage them. However, unless it's executed properly, those efforts may be fruitless. In this white paper you'll find strategies to find your most valuable influencers, how to build stronger influencer relationships and how to tailor tactics to specific platforms. [...]

Twitter Launches Its Version Of Universal Search Results

twitter-search-featured Twitter is in the process of rolling out what you could call its version of "universal search results" on The changes bring Twitter's Web search more in line with the current mobile experience. Twitter announced the changes this afternoon via tweet: Search update on See photos & accounts in results + recent searches & social context as you type your query. — Twitter (@twitter) August 1, 2013   Let's take a look at what's going on here. What's New With Twitter Search There are three primary changes to's main search res [...]

SPONSOR MESSAGE: Build Quality Links From Social Content

Digital Marketing Depot Webcast August 8th 1:00EDT/10:PDT - Combining paid and organic tactics is how content is distributed on social networks, and how links are built in this post Penguin/Panda world. Attendees of this webcast will learn how to create content that will move users to the purchase funnel, amplify content with paid social campaigns and earn real links from sites with good domain authority. [...]

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