At Five Years Old, Bing Has Come Far Yet Has More To Grow

Bing 5th Birthday Microsoft's Bing search engine has turned five this week. There are good reasons for some birthday celebrations at Microsoft. The company has created a solid competitor to Google, grown its market share and created a search platform for other Microsoft products. But when it comes to mindshare, Bing is still far behind rivaling Google as a search leader. Give Bing A Week & You Might Think You Were At Google I know what some might be thinking. Bing's a solid competitor to Google? Bing certainly has had its stumbles. Every year, it seems like it redoes its search results pages in an at [...]

Apple Drops Google For Bing As “Spotlight” Search Provider In iOS 8 & Mac OS X “Yosemite”

apple-spotlight-600 Bing has gained another win with Apple, becoming integrated into a new version of Spotlight in Apple's forthcoming Mac OS X "Yosemite" operating system and in the coming iOS 8 mobile operating system. Spotlight will also tap into a wide-range of search resources similar to how Siri works on iOS. During Apple's WWDC keynote today, the company shared how a revised version of Spotlight will allow typing on the desktop (rather than clicking on small magnifying glass in the menu bar) in order to search your computer for apps and documents. Beyond that, Spotlight is gaining search smarts that [...]

The Recirculation Gap: Why Google Sends More Traffic Than Its Search Market Share Suggests

google-generic-featured How can publishers receive a greater percentage of search traffic from Google than the market share Google has in the U.S.? It's likely due to what I call "The Recirculation Gap" and how Google probably "recirculates" searches back into itself less than Yahoo and Bing. Every month for ages, it seems the same. comScore releases a "U.S. Search Engine Rankings" report that shows Google with around two-thirds of the market. That suggests to some that publishers should get two-thirds of their search traffic from Google. But they don't. Publishers commonly report getting more than this, sometim [...]

Why Yahoo’s Not Going To Steal The Search Default For iPhone Away From Google

yahoo-featured Apparently, Yahoo CEO Marissa Mayer wants to be the default search for Apple's Safari browser on iPhone and iPad and has been preparing to make a solid pitch. Well, we all want things we can't have, and I'd be incredibly surprised if Yahoo got its wish here. Kara Swisher over at Re/code has the scoop, in her Marissa Mayer’s Secret Plan to Get Apple to Dump Google and Default to Yahoo Mobile Search story. Be sure to read that. Here, I'm going to share the incredibly tough list of obstacles that would have to be overcome to turn this from a fantasy into reality. Yahoo Has No Search Techn [...]

SPONSOR MESSAGE: 2014′s Must-Have Resolutions for Marketers

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How Do You Differentiate Yourself From Your Competitors?

Toms Shoes I recently acquired a new client that is a competitor of a site to which I'm personally loyal. At a neighborhood party, I overheard someone mention this new client, so I asked if he'd ever been to the other site (the one I'm so personally loyal to), and he had never heard of them. Conflicted, I started telling him why I was loyal to my non-client site, and he explained why he was loyal to my client site. I realized that they both offered a unique service that wasn't found elsewhere (as far as I can tell) and those offerings were very different from each other. They are equally awesome in th [...]

How B2B Sites Can Align Their Website Strategy With SEM Tactics

aligning website strategies A B2B website that does not drive traffic, promote the brand, deliver company messaging or convert users into customers represents a waste of online marketing investments. A good B2B website should help build a strong brand while educating relevant users on industry topics and promoting products and services. Fully integrating all SEM tactics with website strategies will help the website achieve optimal results. This involves combining analytics, content marketing, SEO, conversion optimization and website maintenance into one large, overarching website strategy where all website changes are [...]

SPONSOR MESSAGE: How to Choose an SEO Vendor

This white paper discusses how an outside SEO fulfillment company can help your organization generate better returns than an in-house team and help lower your fulfillment costs. Topics covered include why you should consider outsourcing, how to select an SEO partner and what are the costs and savings. Download Now » [...]

The End Of One-Size-Fits-All SEO Reporting

Google Webmaster SEO Report If your organization is like most, the process of establishing KPIs to track natural search probably looks something like this: "Put together high-level KPIs such as X and Y, and run it by a few key stakeholders." At first glance, that process likely seems to have worked pretty well -- after all, few stakeholders make much noise about the reporting. But that should not necessarily be accepted as an indicator that your SEO reporting is working. Our experiences at Conductor have shown that there are two general categories of stakeholders when it comes to SEO reporting in the organization: [...]

Suing Your SEO: Can An Agency Be Held Liable For Poor Results?

Legal [caption id="attachment_168378" align="alignright" width="239"] Image via Shutterstock[/caption] It was only a matter of time before a lawsuit was filed against a search engine optimization agency for failing to deliver. Last week, the legal marketing industry was aTwitter (and aFacebook and even aPlus) with news that law firm Seikaly & Stewart had filed a lawsuit against The Rainmaker Institute seeking a return of their $49,000 in SEO fees and punitive damages under civil RICO (read: mobsters and racketeering -- more on that later). To the best of my knowledge, this is the larges [...]

Keys To Working With New Search Clients: Planning, Communication & Setting Expectations

client agency relationship I recently conducted a series of interviews with four successful and respected local search experts. The interviews focused on the all-important client-agency relationship and examined four key stages, from winning new customers to retention of long-term clients. [caption id="attachment_168117" align="aligncenter" width="497"] Image via Shutterstock[/caption] The objective of the interviews was to understand how each consultant/agency approaches the different relationship stages and to understand what makes them successful. Interviewees were as follows: Laura Betterley – YadaYada M [...]

11 Things We Should Never Ever Do In Link Building Again

broken-link-featured Okay friends, we need to have a little talk. I am frustrated. All of us Link Week columnists genuinely care about giving away good (and free, I might add) information on how to do link building the right way. So why, why, pray tell, do we continue to see so much crap? Clearly, we're going to have to try another approach to turn link building into a "legitimate" online marketing tactic. [caption id="attachment_164920" align="aligncenter" width="560"] "We gave you all a chance, but since you little **** teases can't follow INSTRUCTIONS, I guess we'll have to try something else, won't [...]

Maps & Metros: Surviving And Thriving In Local Search

Last week I attended the SMX Advanced session, "Maps & Metros: Surviving And Thriving In Local Search," moderated by Matt McGee with speakers Mike Blumenthal, Mary Bowling and Mike Ramsey. It's extremely challenging right now to recommend new "advanced" SEO methods for local search within Google (this is my take, prior to going into this session). Things in Google have been in flux, transitioning from the old Google Places to Google+ Local pages, and changes have been unpredictable and frequent. Also, the local algorithms haven't seemed to have had a whole lot of additions, necessar [...]

Best Practices For Google Enhanced PPC Campaigns

If you do any pay-per-click marketing, you are no doubt aware that on July 22, 2013 Google is transitioning all AdWords accounts from “legacy” to “enhanced” campaigns. Google gives account owners the option to make the switch over sooner, but after July 22 Google will make the switch for you. If you are curious about how Google envisions the transition process, the company has described the plan on the official AdWords blog. "Enhanced" is Google-speak for the new PPC system that is designed to simplify ad management and help advertisers reach customers in a multi-device, always-on, [...]

Social Tactics For The Search Marketer

Search marketers tend to live in their own little world. They use their own language. In spite of these differences, search and social digital marketing disciplines are irrecusably connected. Like our big blue marble, we can all live in separate countries with geocentric attitudes; but, the whole thing will work better if we can all figure out how to work together. This week’s SMX Advanced event offered a combination of time-honored tactics and a few new tricks for search marketers entering the social marketing sphere. Brands hire specialized agencies and people to get the best from t [...]

Big Data + Big Math = Big Mess or Big Money?

SMX adv up close What happens when you combine big data with some big math? Good things, bad things and things we have yet to truly comprehend. Big Data is the most talked about, misunderstood and nebulously defined component of online marketing. Big data can mean anything from large scale consumer behavioral analysis to a relatively simple study of baseline intent analytics. Big data has effectively replaced predictive modeling as a buzz phrase in the digital marketing universe. As is often the case, search marketers feel they are the center of said universe—and rightly so—since all the best things [...]

Getting Away From Our PPC Campaigns This Summer

Having just finished marching in three parades and playing Taps at Memorial Day observances to honor our deceased veterans, I find myself looking forward to the more relaxed days of summer, and wondering how in the heck I can get away from my PPC campaigns this summer. [caption id="attachment_161017" align="aligncenter" width="439"] Wouldn't it be nice to take the whole summer away from PPC campaign management? (iStockphoto used under license.)[/caption] It’s a pipe dream, I know, because PPC campaigns know no rest and take no vacations. They have a remarkable power to command some sl [...]

Study: Delaware Least Likely State To Use Google, While Yahoo Is More Popular In Southern & Midwest States

us-map-bing-google-yahoo-featured Using data from more than 35 million search queries performed in 2012, SEO company WebpageFX  set out to determine search engine market share by state for Google, Bing and Yahoo. According to their study, Google dominates across the country, taking 70 percent or more of search engine market share in nearly all 50 states. Delaware represented the only state where Google won less than 70 percent of searches, with 69.49 percent market share. While Google won more than 80 percent of the market in many states, Hawaii, Oregon, District of Columbia, Massachusetts, and Colorado led in Googl [...]

Bing Rises Above 17% Search Market Share As Google Slips [comScore]

bing-google-logos Bing's U.S. search market share has hit another all-time high, passing 17 percent for the first time. It gained at Google's expense, as the search giant slipped six-tenths of a percentage point last month. That's from comScore's April 2013 qSearch report, just out today. For the month, comScore says there were slightly more than 20 billion "core" searches (mobile not included), a small decline from 20.4 billion in March. Google accounted for 66.5 percent of core searches in April, down 0.6 from March's 67.1 percent. Google's loss was matched by gains at Bing and Yahoo. Bing's share rose [...]

Why Vertical Search Is Threatening Google’s Reign

Until recently, Google has dominated search. It has been the main stomping ground for consumers looking to buy products, visit sites, or conduct research. However, the nature of search is changing, especially on mobile devices. My own search behavior is a prime example. As a frequent traveler, I go straight to to search for flights. When I'm looking to buy a consumer product, I often sidestep Google entirely and go right to Amazon, eBay or PriceGrabber. Recent research proves that I'm not alone in this and that consumer search behavior is evolving. According to comSco [...]

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