YouTube Plans Push Into Original Content: WSJ

It may have sounded a bit silly a few months ago when Italy announced it would regulate YouTube like a TV station, but now there's this: According to the Wall Street Journal, Google is planning to spend upwards of $100 million on professionally-produced, original videos. The WSJ cites "people familiar with the matter," who say the push for original content is part of a "major overhaul" of YouTube -- one that will make the site more friendly for the convergence of web video and living room TV viewing. For years, Google has been positioning itself as more than just an amateur video depot. [...]

If Google Was New York City & Online Piracy Was Knock-Off Handbags…

Restraining Order Imagine my shock when I used Bing to search for "Where to buy knockoff products in New York" and found a treasure trove of information on the web leading me to an apparently little-known area of New York City where such products are available around Canal Street: Imagine my further shock to discover that major companies such as Demand Media, Yahoo, TripAdvisor and Yelp were all providing information that Bing listed on how to locate this area. Imagine my even further shock to discover that in today's US congressional hearing about fending off such intellectual property theft, no one appa [...]

YouTube Expands Search Filters & Related Terms

YouTube has updated their search filters and search refinements today. The new YouTube search enhancements include: (1) Filtering helps you restrict your search based on specific categories. You can choose any of the Filter options above to refine your search. (2) Exploring allows you to replace or add topics to your search. Clicking on a suggestion will replace your original search. Hovering over the suggestions and clicking the + sign that appears on the right will add the topic to your original search. (3) You can also Explore in the same way using the topics listed above. [...]

GetGlue Integrates With Foursquare, Announces Sponsorship With NFL Network, HBO Sports & More

getglue-checkin-glee Major announcement today from GetGlue headquarters in New York City-- besides an update to its website,, and its iPhone app, GetGlue is now integrating with Foursquare to allows users to check into both the sports event they are watching as well as the location they are watching it from. GetGlue makes it easy to share their sports related check-ins via Foursquare and Twitter and more check-ins will lead to sports-related stickers, Fan and SuperFan status, and even Guru designation. More Sports Partnerships Besides Foursquare integration, GetGlue announced partnerships with the [...]

Google Wants TV Show Owners To Start Tagging Video

Google is encouraging TV show owners/providers to begin tagging their online videos with several new fields that can be used in both video sitemaps and mRSS feeds. The new fields include specific data for identifying the show/series title, season and episode numbers, premiere date and more. Google's blog post explains and shows the correct code in more detail. Interestingly, that blog post also begins by saying the new fields should be used "if your website is the authoritative source for the video of a particular TV show." But there's nothing stopping other sites that post unofficial TV [...]

YouTube Down, But Still Dominates Online Video; Netflix Owns Movie Watching

Video watching was down on YouTube during February, but it still holds a seemingly unsurmountable lead in viewers, video views, and time spent per viewer. According to the latest comScore video stats, which cover February 2010, Google sites -- i.e., primarily YouTube -- saw a 2.1% drop in unique viewers 4.3% drop in viewing sessions 7.7% drop in minutes per viewer But YouTube is still exponentially more popular than all the other sites on comScore's list, including Microsoft, which rose from No. 7 in January to No. 2 in February. Meanwhile, earlier this week a different [...]

New: Topsy Launches Real-Time Video Search

Topsy has just launched a new search engine that surfaces hot videos that are being shared on Twitter. The company announced Topsy video search this afternoon via its Twitter account. The new video search functions similarly to Topsy's other search tools -- web (links), tweets and photos. Results appear to be ranked based on several factors, including how often, how recent, and who shares the video on Twitter. The left column offers a number of filtering and sorting options. Those search results are pretty good; I found a few Japan-related videos that I hadn't seen yet despite having [...]

Google Adds Video Instant Previews To Some Results

Google has added a new type of instant previews to the Google search results. The new previews are designed specifically for video results. The video instant previews show you several frames from a video and may even play the video preview when you mouse over the thumbnail image. I should not, not all video results have instant previews, the video providers have to opt to show these previews. How Instant Video Previews Work: (1) Search Google or Google Video search and look for a video result. (2) Mouse over or click on the magnifying glass preview icon. (3) A drop down of 4 f [...]

CBS Buys Clicker Video Search Guide; Lanzone Becomes CBS Interactive Prez

CBS has wisely acquired internet TV guide Clicker, sometimes incorrectly called a video search engine. Clicker CEO Jim Lanzone has been named President of CBS Interactive. He'll bring tremendous energy and intelligence (and a sense of humor) to the role. The acquisition price wasn't disclosed. Clicker raised roughly $19 million from investors. CBS also owns as well as several other online properties. How and Clicker co-exist and interact remains to be seen. is a portal. But Clicker has the potential to be the front end and directory for all digital media content, [...]

5 Legal Tips For Video Search Marketing

You-Sued-logo Video search marketing has exploded in the past few years. The problem is that most marketers today, especially those in small-to-medium businesses, have no idea what the legal issues with online video are. As a video search marketing professional and legal analyst of new media, I’ve put together this introductory guide for marketers on understanding the most important legal issues with video in search marketing, the serious consequences of not following the law; and tips for how to protect your own video assets and your business. Biggest Legal Issues Today With Online Video I recently [...]

Redesigned Bing Bar Toolbar More Like A “Dashboard”

Bing is introducing a totally redesigned version of its toolbar, called the "Bing Bar." Apparently it has been "rebuilt from the ground up," says Microsoft's Stefan Weitz. Indeed, it operates more like a kind of "dashboard" than a conventional toolbar with links to various sites. And yes, the Bing Rewards loyalty program is still in force. The new toolbar, which is graphically more pleasing to look at than a conventional toolbar, enables users to get lots of different types of information via drop-down windows: news, weather, maps, multiple email accounts, movies, games and so on -- in addi [...]

Google Uses Amazon’s Algorithm For YouTube’s Recommendation Engine

Greg Linden reports that Google has switched the algorithm they use for YouTube's recommendation engine from their own to a variation of Amazon's algorithm that was designed in the late 90s. This is an interesting move being that Google has the man power and smarts to build a fairly good recommendation on their own. But here they opt to use an algorithm designed by Amazon in 1998? Of course, the best algorithms are enhancements on top of previous algorithms. Google's own algorithm is light-years beyond where they first were with their original PageRank patent. Here is a relevant snippe [...]

The New Frontier Of Mobile Optimized Video, Part 2

In my last column, I addressed the frontlines of mobile video optimization and also discussed the transformation of online video placement as a shift from containers to conduits. Now, I want to turn attention to mobile video SEO and ways you can strategically leverage your parent site for your mobile site. Implementing Mobile Video SEO Optimizing for mobile video requires not only encoding your video correctly on mobile pages, but also using traditional SEO best practices for video. As mentioned in my previous post, encoding should ideally be done with H.264 — though WebM and Theora are al [...]

Search & The 2011 Sundance Film Festival

The annual Sundance Film Festival is about to converge here in Utah January 20-30, 2011, with and YouTube as Leadership Sponsors. Bing is the official search engine of the 2011 Sundance Film Festival website, and YouTube has two special channels for the event, the main Sundance Film Fest channel, and the YouTube Screening Room, featuring 12 short films from this year's festival, which will only be available on YouTube until February 3. Bing Continues To Cozy Up To Hollywood Earlier today, the Bing Entertainment team announced earlier a special new video site: [...]

Google Links To Competitors Next To YouTube Videos

Google has begun showing links to different video sites and search engines in its search results. The links appear next to YouTube videos -- but only on music-related searches. On a search for u2, for example, Google shows three videos from YouTube, but each video listing now includes additional links that might otherwise have only shown up further down the page or on deeper pages. In the example above, the outbound links point to a mix of video-specific sites (Dailymotion, Metacafe) and search engines (Yahoo, Yandex). In a late Friday blog post, Google explained where the links com [...]

Why You’re Still Waiting For Hulu Plus On Google TV

Nearly three months after Google TV hit the stores, Hulu Plus has yet to come to the service. Is the technical development really taking that much time? No. It seems more like Google and Hulu are still working out a partnership deal. Hulu Works For Samsung TVs Last week's Consumer Electronics Show got me thinking about what's up with Hulu and Google TV. I spent some time with a Samsung Smart TV and found Hulu Plus working great on that platform: In fact, Samsung told me it has had its Hulu Plus app since the middle of last year. In addition, Hulu's not blocking Samsung's built-in web [...]

Internet-To-TV Players Compared: Roku, Apple TV, Boxee & Google TV

Looking to stream movies or television content from the internet to your TV? There are a variety of streaming media players on the market. The chart below provides an at-a-glance look at how the leaders -- Roku, Apple TV, Boxee Box and Google TV -- measure up against each other. NOTE: See our updated story: COMPARED: What You Can Watch On Google Chromecast, Apple TV & Roku After the chart, you'll find further details about the features listed, why they may be important to you, followed by links to our reviews of each product. Please note that this chart only covers how these players [...]

Italy To Regulate YouTube & Other Video Sites Like TV Stations

YouTube, and parent Google, are now to be considered TV broadcasters in Italy according to new rules handed down by the Italian Communications Authority (AGCOM). The rules apply equally to other sites providing video content over the internet provided they're also running advertising. According to a translated version of an article appearing in the Italian newspaper La Repubblica, the rules impose the following burdens and obligations on YouTube and other online video providers: A €500 tax (under $700) A restriction content on inappropriate for children being shown during certain ti [...]

Report: Logitech Revue Paused, More Trouble In Google TV Land?

Last Friday a report appeared, citing the usual "anonymous sources," that asserted Logitech asked one of its suppliers to "temporarily suspend shipments of [its Google TV] Revue set-top boxes for the period from December 2010 to January 2011 waiting for Google to complete updates or to launch a new version of its software for Google TV." [caption id="attachment_59772" align="alignleft" width="218" caption="Credit: Logitech"][/caption] This is consistent with a similar article that appeared in the NY Times last weekend reporting an apparent request by Google to several TV OEM partners [...]

Programming Your DVR Made Easy: Google TV, Dish & The Logitech Revue

Google TV has taken its share of lumps since it launched in October, but it shines bright in one particular aspect, making it simple for Dish Network subscribers to find shows and program their DVRs. Below, a look at Dish integration, as well as some hands-on with the Logitech Revue version of Google TV. Background On Google TV If you're not familiar with Google TV, it's a system that allows you to search for video content across the web and across broadcast television at the same time. Currently, it's integrated into some Sony televisions, into a standalone Sony Blu-ray player and in a stan [...]

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