Life With Google TV: My First Day Review & Impressions

Google TV has finally arrived, not just for pre-order but as an actual device you can get in a retail store. And so I did, hitting Best Buy yesterday and walking out with a Sony Blu-ray player that is Google TV-capable. Here are my impressions, after my first day -- well, first evening -- with Google TV. What Google TV Devices Are Out There? If you're interested in Google TV right now, or in the very near future, you have one of three options: Sony Internet TV (24" through 46" and $600 to $1,400) Sony Internet TV Blu-ray Player (a set-top box, not an actual TV, $400) Logitech Rev [...]


Playing With YouTube Leanback On Google TV: Nice!

Today at YouTube, I had a chance to play briefly with YouTube Leanback, best described as a way to channel surf YouTube on your regular TV. It was pretty cool. Here's my quick impressions and a short video of it in action. I tested out Leanback on one of the new Sony televisions that are equipped with Google TV. The Google TV-capable Sonys go on sale tomorrow online through the Sony web site, and YouTube has spruced up Leanback in anticipation of this. Leanback is a core part of Google TV. It's meant to bring YouTube to your television seemlessly. Leanback allows you to easily flip throu [...]


From Apple To Google TV: A Quick Overview Of Six “Connected TV” Offerings

While many people are focused on the recent launch of Google TV, there are a range of existing alternatives for people who want more than just TV on their TVs -- or who may what to "cut the (cable) cord" entirely. The chart below offers a short overview and comparison of the major providers and systems available in the US market. It is not intended to be definitive or exhaustive. Each product or system below requires some sort of new hardware, either a set-top box or a entirely new TV. Prices range from a low of $59 for the cheapest Roku box to well over $1,000 for the largest Sony Internet [...]


Google & NBC Break TV Ad Deal

About two years ago, NBC and Google teamed up to enable Google to sell TV ads to be aired on NBCU cable channels. adWeek reports the deal has be "aborted." adWeek said: NBC Universal and Google have discontinued their ad sales partnership begun in 2008, the companies have confirmed. The split deprives Google's TV ad sales unit of one of its major alliances, although it still has deals in place with Dish TV, DirecTV and a handful of smaller networks like Ovation and the Tennis Channel. Why did the partnership end? Reportedly NBC wasn't benefiting at all from it. The report said, t [...]


Yahoo Returns To No. 2 Video Site, Ahead Of Facebook

Facebook's tenure as the number two video site in the U.S. was short-lived. According to the latest comScore video rankings, Yahoo returned to second place in September after Facebook held the spot in August. Here's the chart for September: Video viewing overall was down slightly in September in the U.S. [...]


Google News Has “Spotlight Video” Section

The Google News blog announced they added a new section to the right hand column of Google News. The new section is called "Spotlight Video" and shows news related videos for that day. Google said the Spotlight Video works like the popular Spotlight News section. Google explained, "Spotlight articles are selected by our computer algorithms, but they aren't your typical breaking news. Instead you'll find stories of enduring appeal such as feature articles, investigative reporting and opinion pieces." Here is a picture: If you are a Google News publisher, this may encourage you [...]


Google TV Comes With Twitter, Netflix & More

The Internet is buzzing about the latest Google announcement about Google TV. Google shared with us their content partners for Google TV and their new web site for Google TV at google.com/tv. The content partners and providers include Twitter, Netflix, the New York Times and USA Today, VEVO, Pandora and Napster, blip.tv and their very own YouTube Leanback. Other content providers for actual viewing include Turner Broadcasting including TBS, TNT, CNN, Cartoon Network and Adult Swim; NBC Universal including CNBC Real-Time; HBO with HBO GO; NBA has built NBA Game Time and more. Twitter [...]


Facebook Tops Yahoo As No. 2 Video Site

There's no drama or news when talking about the most popular video site on the web; that battle was won long ago by YouTube and doesn't seem likely to change anytime. But after that, the landscape changes a bit. Hulu and VEVO seemed like they might be on the rise, but now it's Facebook that's surpassed Yahoo to become the second-most popular video site online. Here's the latest chart from comScore, covering online video rankings for August, 2010. ComScore says that 178 million U.S. internet users watched online video in August, and averaged 14.3 hours per viewer. [...]


Google Wins YouTube Copyright Case In Spain

Google says that it's won a copyright infringement case in Spain over the uploading of copyrighted videos by YouTube users. Telecinco, a Spanish broadcast TV channel, had argued that YouTube is responsible when its users upload videos that infringed on the channel's copyrights. According to Google's blog post about the legal decision: The court rejected Telecinco’s claim, noting that YouTube offers content owners tools to remove copyright infringing content and this means that it is the responsibility of the copyright owner – not YouTube – to identify and tell YouTube when infringi [...]


Google: We’ll Put Ads In TV Search Results

A Wall Street Journal article this morning reviews the state of so-called connected TV, which used to be called IPTV. All the big search players have initiatives going. According to the article Google has told ad executives at major agencies that it will put ads in Google TV SERPs: The Internet giant has told ad executives that it eventually plans to sell ads that appear in search results when consumers search for what they want to watch, some of those ad executives say. But those spots won't interrupt the ad stream that appears during a program. The company has told media-buying execut [...]


Forget Phones, Google Gives Top Advertisers Google TV

Google's gained quite a reputation for surprising attendees at conferences with an "Oprah" moment of giving them free Android phones. But phones, that's so last year. With Google TV about to launch, Google's upped the giveaway ante -- handing out Google TV units for attendees at its Google Zeitgeist conference. Zeitgeist is billed as Google's "Partners Forum," and it brings together some of Google's top advertisers and others to hear a series of inspirational talks that have little to nothing to do with Google's actual business. It's like a mini-version of the well-known TED conference. The [...]


German Court Finds YouTube Liable In Copyright Case

A German court has found YouTube liable for copyright damages after one of its users uploaded copyrighted music videos. A Google spokesperson tells the AP that it's evaluating the court's decision and will appeal. The case stems around a YouTube user who uploaded several videos of singer Sarah Brightman. While YouTube specifically warns users not to upload copyrighted material, the court's ruling says that isn't enough. From the AP article: The Hamburg state court said the standardized question to users about whether they have the necessary rights to publish material is not enough to rel [...]


Apple vs. Google Part Deux: Social Networks And The “Battle For The Living Room”

Most of Apple's announcements yesterday were anticipated. Still there were a few surprises; for example the specifics of the iTunes-based social network Ping, as well as the pricing of Apple TV 2.0 ($99). Apple pre-empted Google to some degree with both products. Business Insider does a nice job of contrasting the two TV initiatives and their differing strategies. In a nutshell, Google wants to bring the internet to the living room in all its unruly glory, while Apple is bringing a more elegant and limited version of internet content to TV. Apple TV is mostly focused on professional enterta [...]


Report: Google’s YouTube To Offer Streaming Pay-Per-View Hollywood Rentals

Google plans pay-per-view films from the Financial Times reports Google is in talks with several major Hollywood film companies to offer a pay-per-view service of their films. Reports say that the streaming movie service from YouTube will bring these movies to online consumers at about $5 per movie. The movies would not download to the user's computer, but rather stream as they watch it. They will also become available typically around the same time the movie comes out on DVD and other competing services such as Apple's iTunes store and Amazon.com. The Financial Times says Google hope [...]


Clicker Launches iPhone App, Against Backdrop Of TV Changes, Disruption

Social TV guide Clicker, also sometimes called "TV Guide for the internet," launched its iPhone app this morning. An iPad app is on the way. It's cool and useful and it contains some, but not all content, available on the Clicker.com site. Here's the list of the app's content and features per the Clicker Blog: Search Clicker’s massive database of online programming Check-in to your favorite TV shows, movies, and Web series Follow your friends on Clicker and see what they’re watching Rate and discuss shows and movies Earn show awards and badges Manage your Clicker Playlist [...]


Revisiting The Basics Of Video SEO

According to web metrics company comScore, 183 million U.S. internet users watched online video during the month of May, watching nearly 34 billion videos. Marketers hoping their video assets fall into that 34 billion can improve their odds by revisiting and updating their strategies to improve search visibility. Many marketers post their branded videos to the video sharing site YouTube, sometimes using a branded channel page to host commercials or promotions for their brand, which may also be found on the marketer’s own domain. This represents just one of the many opportunities for marketer [...]


Video Sitemaps Errors Now In Google Webmaster Tools Labs

Google has added a new report to the Google Webmaster Tools Labs section. The new report is named "Video Sitemaps" and it should include errors specific to Video Sitemaps files. Google's Matt Cutts has said at SMX Advanced not once and but twice that video sitemaps is one, of many, areas Google's search quality team will focus more on over the course of the year. So seeing a new report in labs for video sitemaps is not too surprising. What does surprise me is that the report doesn't seem to currently add any new information that the Sitemaps section under "Site configuration" in Web [...]


The Four Pillars Of Viral Videos

Have you ever watched a video on YouTube and wondered how it could have gained more than 1,000,000 views? Many brands ask themselves the same question: How can we generate the same kind of viral video success as the baby dancing to Beyonce’s "Single Ladies" or the wedding party entrance dance that crazed the nation? Brands should mimic everyday people that have had success in viral video—yet construct and disseminate videos in a way that does not lose sight of the fact their purpose is twofold: to entertain and spread a marketing message. Consider the following important factors as an [...]


Report: Google Working On New “Interactive Video Ads”

The Wall Street Journal reports on new ad formats being developed by Google (and others) that would "outperform" or are intended to succeed traditional online ad formats. New "interactive video" units were briefly and vaguely discussed at the Allen & Co media confab in Sun Valley Idaho: Google Chief Executive Eric Schmidt championed "interactive video ads," which he said are on the way. Such ads, which could appear anywhere on a Web page, not just inside a video, would be like mini-Web pages. That means they could allow Web users to watch a video, leave a comment and see real-time u [...]


Google Considering Display Ads Across Network, Including In Maps, Gmail

Google is already a major player in display advertising and is poised to become even more formidable in the next few years. Not so quietly the company has amassed or built a huge array of assets that could see it best many if not most other display competitors and networks, including market leader Yahoo. Google clearly also sees display and rich media (across PC, mobile and maybe TV) as helping to power its next phase of revenue growth. To that end AdAge reports that Google is prepared to integrate display advertising beyond YouTube across its various properties including, potentially, Goog [...]


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