The Unexpected Re-Evolution Of The Phone Call
Nov 23, 2009 at 7:00am ET by Brent Turner
Quick: Are you a digital marketing pro? If so, complete this sentence:
In the future, advertisers will combine online media with mobile ads to drive:____________.
What did you put in the blank? Let me guess.
Branding, combining rich online experiences with mobile mini-experiences?
E-commerce, as more people surf the Web using both devices?
Coupons and promotions, taking advantage of the new, mobile media?
Let me try a radical idea out on you:
In the future, advertisers will combine online media with mobile ads to drive... wait for it...
Phone calls!
Here’s [...]
Filed in: Locals Only, Search Ads: Pay Per Call
A Rational Plea For Paid Search Syndication Controls
Nov 23, 2009 at 6:00am ET by George Michie
Traffic value varies widely not just by the words users type into the search box, but whose search box they use. Syndication network partners vary in quality and giving advertisers control over how much they pay for traffic from each would be a win for the advertisers and the engines.
Filed in: Paid Search
Search In Pictures: Google México Party, One Republic @ Google & Pineapple 5K
Nov 20, 2009 at 2:35pm ET by Barry Schwartz
In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Google México Campus Party:
One Republic at Google:
Y! Logo Flowers:
Our Vanessa Fox Running the Pineapple 5K (hope she doesn't kill me for this):
[...]
Filed in: Search In Pictures
Practical Tips To Prepare For Cyber Monday & Beyond
Nov 20, 2009 at 9:14am ET by Josh Dreller
Cyber Monday is one of the most important (if not the most important) day to paid search professionals in America, and I've got some great tips and tricks to share on how to make the most of it.
But first, I thought I'd share some history of the term I found at Wikipedia:
The term "Cyber Monday" is a neologism invented by Shop.org, part of the U.S. trade association National Retail Federation. It was first used within the e-commerce community during the 2005 holiday season. According to Scott Silverman, the head of Shop.org, the term was coined based on research showing that 77% of online [...]
Filed in: In The Trenches
Jedi Metrics: How To Prepare For SEO Growth
Nov 20, 2009 at 7:00am ET by Brian Klais
Powerful the force is in you! You’re overcoming resistance to your SEO efforts. But preparing for growth requires looking within. Learn how Keyword Reach and Page Yield metrics can help you set good baselines and direct your SEO campaigns for maximum effect.
Filed in: Analyze This
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