Hearing The Rhythms Of Human Search Behavior: What We’ve Learned

(Click to enlarge.) Watching people search is great entertainment. It's not a one-note performance. It's an all-day, around-the-clock jazz show, with the performers constantly changing their themes, rhythms, even their instruments. Along the way, one gains some great insight into human behavior and how people go about their connected lives. Search marketers that pay attention to this tune will come away with some big advantages. Why do I make the analogy to jazz? Because consumer search behavior is extremely varied, but also tends to follow patterns that we can discern, like the way a drummer can anchor a j [...]


Automated Tools To Help Local Businesses Tackle Online Marketing

SEL 1 When asked to rate their biggest challenges with managing digital media for their business, 47% of local business owners said they don't have enough knowledge or expertise; 43% said they don't have enough time; and 26% said they don't have enough resources, according to a Local Search Association/Thrive Analytics survey conducted earlier this year. Furthermore, 30% of local business owners said their advertising budget simply isn't large enough. These numbers show that local businesses are struggling to keep up with the fast-changing digital advertising and marketing landscape. In order [...]


How To Generate Customer Experience Reviews For SEO Profit – Part I

mobile-review-shutterstock Here's a question for all you search marketers out there: given the option, would you prefer to optimize a site that sells products, or services? Personally, I find product-based websites far easier to optimize than service-based sites due to their generally clearer site architecture, access to photos and videos, and the ability to incentivize content creation through influencer marketing and free samples. But service-based sites have one ace up their sleeve: experience reviews. Experience Reviews I recently bought my first house; thus, I had my first experience working with a real [...]


Reach & Frequency: The Forgotten Dimension Of GDN On AdWords

google-data-knowledge-brain-featured The Reach and Frequency report lives under the Dimensions tab in AdWords; yet this information often gets overlooked in favour of analysis on areas such as geographic location or time of day. What Can You See From This Report? Very simply, this report shows the following: Reach:  The number of unique users who saw your adverts Frequency: The minimum number of times a unique user saw your adverts. You can select the length of time you wish to see: day, week or month. Where Can You Find The Report? This report can be found under the dimensions tab (see image below). The data are av [...]


It’s Not Just Links: Why Nothing Is Safe In Online Marketing

chess-board-featured Links have been under fire for years. And while I'm someone who provides link development services, I've never thought that links are all you need. In fact, if all of my clients would let me become more involved in other aspects of their marketing, I'd be absolutely gleeful. Links, while important, aren't the alpha and the omega of SEO. I think that they serve a crucial role in online marketing, and my job is to get the best links I can. In most of the link posts that I read, there's at least one commenter who bemoans links as a ranking factor. Look at the following comments from various [...]


A Review Handout Alternative: Try P&P To Get More Local Reviews

review handouts vs. review postcards Everyone knows how important reviews are -- they factor in to the local algorithm and they play a huge part in click-throughs and building trust. Good reviews can make you, and bad reviews can break you… so businesses do everything they can to get positive reviews. Since Google doesn't allow on-site reviews, we have to rely on customers to take the time and effort after leaving the location to sit down, log in, and write a review. Small business owners and SEOs the world over know how hard that is to actually do. As Local SEOs started to really specialize in reviews, the review han [...]


Assessing Hummingbird’s Impact On Search — 10 Months Later

google-hummingbird3-featured On September 26, 2013, Google let slip that it had updated its overall search platform, which they referred to as "Hummingbird." In this post, I am going to take a look back at the past year to see what impact Hummingbird may have had. One of my goals with this post is to help dispel the myth that Hummingbird is an algorithm, and to provide some clarity on the nature of the impact it may have. Hummingbird was revealed during Google's 15th birthday party, but no mention of it was included in their own post about the event. However, Search Engine Land Founding Editor Danny Sullivan was in [...]


3 Mindset Shifts: Get More SEO Out Of Your Content Marketing

shutterstock_126540911-content Google is constantly working to provide users with a better experience, and marketers are constantly trying to adapt to these changes. Content-based SEO creates a compelling blend of authentic content and search engine eye-candy, but it also necessitates mastering both worlds (content marketing and SEO) instead of trying to rely on just one. And Google is continuing to push the SEO community in that direction. Content marketing has been gaining acceptance as an SEO practice ever since Panda was rolled out -- and with the release of Hummingbird, some content marketers have now become better [...]


Search In Pics: GoogleBot Glass, Moz Toys & German Flag Tablecloths At Google

In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. GoogleBot's Glass: Source: Google+ Many Stuffed Moz Roger: Source: Twitter German Flag Tablecloths At Google: Source: Google+ Mary Grove's Google Anniversary Cake: Source: Google+ GoogleServe: Google Webmaster Team & GoogleBot Gardening: Source: Google+ [...]


Do Your Own 5-Minute SEO Audit

Image from Shutterstock, used under license If you've gone to SEO events, you may have attended one or more sessions where experts conduct live site reviews and make recommendations. For agencies and consultants, quickly assessing any website is a great skill to hone. Here is how you can do your own 5-minute SEO audits. Don't worry if this takes you 10 or 15 minutes. This is one of those "the more you do, the faster you get" things. The important piece is having a practical framework to delve through. If you want to do a full audit, here are three great guides to read: Lindsay Wassell (Moz) Sam McRobert's Template on [...]


Mobile PPC Tips & Tricks – What Works & Doesn’t

ppc-paid-search-mobile-600 As we all know, the mobile environment is becoming more important, and mobile PPC is a topic companies are starting to pay more attention to. At this point, there’s still a lot of low-hanging fruit out there. In this article, I'll share some mobile stats to begin with, and then provide some PPC tips and tricks we've learned along the way related to mobile ad copy, mobile landing pages and mobile scheduling strategies. Mobile Growth Mobile usage is on a pretty big upswing, and "the year of mobile" is coming much faster than people think. Are you losing sales today from bad mobile adverti [...]


The World’s Quickest (Authentic) SEO & Marketing Audit In 12+1 Steps

seo-600 I am, according to those who know me, a very structured person. In order to function, I have to live by spreadsheets, task lists and processes. Without them, I'm lost. It's just life. Isn't everyone like that? But despite my obsession with structure and process, I don't like giving clients a one-size-fits-all web marketing campaign. It just doesn't make sense. Every website is different and has different needs; therefore, the online marketing plan will have to be different as well. The problem is, you really can't know what any particular site's needs are until after you've gone through [...]


How Press Requests Can Be A Link Building Gold Mine

Press Request Link Building Building genuinely powerful and authoritative links isn't easy. Sure, there are tons of ways to build links, but how many of these techniques actually enable you to gain real editorial mentions from top tier websites? The answer: not many. Getting a link from a leading publication within your industry can't even be compared to something like a link from a directory, even if that directory is DMOZ. That's because editorial links from industry-relevant publications hold so much more value than just the link equity. Such benefits include social media exposure, brand awareness, targeted [...]


Three SEO Personas – Are You One Of Them?

lady_man_computer_office Organic search used to just be for the technophiles, the Excel-lovers, the self-proclaimed geeks, etc. Now, SEO is all grown up and has welcomed all types of people, each of whom have a hand in the channel's success. Let's go over three primary personas involved in organic search today, and then you can tell me -- which one are you? The Content Marketer Content marketers often come from a more traditional marketing background. They are strategists first, and understand each and every type of content asset inside and out -- be it white papers, eBooks, Web copy and more. They know how to cr [...]


Right To Be Forgotten: Do Users Even Care?

Right To Be Forgotten In the last few weeks, two monumental events related to Internet privacy caused the biggest uproar in discussions about personal privacy since Edward Snowden's revelations about the NSA. In May, the European Court of Justice ruled that Google must respect the "right to be forgotten" and at the request of private individuals remove "irrelevant" and "outdated" information. To comply with the ECJ's ruling, Google set up a form online for individuals to have their information removed from the web, and they have been deluged with requests. Last month, during its Worldwide Developer Conference [...]


Should You Be Bidding On Your Brand Terms For Your Search Ads?

Incrementality of organic and paid clicks While many advertisers have bought into the idea of bidding on search terms that include their brand name, there are still plenty of smart people that question the incrementality of such a practice. We've questioned it ourselves, most recently in a 2012 study. That study looked at incremental clicks in instances where you're already appearing in the organic rankings -- something that probably happens a good deal when you bid on the terms associated with your site and your brand. Whether you're already on the side of bidding on your brand terms or not, odds are that you'll have a discussion [...]


Changing Existing Links: Perfectly Normal — Except When It Isn’t

Are all links supposed to be permanent? You may have recently read Links That Change Are Trusted Less By Google’s Algorithms, which was sparked by a recent tweet from a former Google employee regarding changing links: Did you know Google is less likely to trust a link once it has changed from the 1st time it was seen? — Pedro Dias (@pedrodias) July 1, 2014 [caption id="attachment_196337" align="alignright" width="300"] Are all links supposed to be permanent?[/caption] As this topic bounced around the SEO community, it took on a life of its own. Run a search on the phrase "Google May Trust Links Less," and you'll see ho [...]


Google Giveth & Google Taketh Away Author Icons

Google Author Icons Gone Google recently announced they'd be removing a major element from their search engine results pages (SERPs) that they've been featuring for the past couple of years: author icons. Since this is something we Local Marketers have enthusiastically encouraged, what does this mean for businesses now? Should you still incorporate authorship markup? Here's the skinny from my POV. Reversals in Google development are nothing new, of course. Google seems to take one or two steps forward and then a step back multiple times in a period of only a few years. Remember Google Labs? Remember Google Hotp [...]


Reassess How You Prioritize Your E-Commerce PPC Campaign Builds

ppc-paid-search-mobile-600 Over the last couple of years, the prioritization of e-commerce PPC campaign builds has shifted dramatically.With the rise of Google Shopping and with dynamic solutions now available to advertisers, standard Search Network text-ad campaign builds fall down the priority list. In today's world of e-commerce PPC, I prioritize my campaigns as follows: Google Shopping (Product Listing Ads or PLAs) Remarketing (All Types) Search Network Text Ads & Ad Extensions Dynamic Search Ads (DSAs) Google Display Network Google Shopping According to RKG's Q1 2014 Digital Marketing Report, PL [...]


Search In Pics: Google Burgers, Android Dress Up & Inflatable Android Robots

In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google At Unilever: Source: Google+ Android Dress Up: Source: Google+ Android Inflatable Robot: Source: Google+ Cold Stone Creamery & Kit Kat Android Figurines: Source: Google+ A Google Burger Joint? Nope. Source: Flickr [...]


Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide