Google AdWords Partner Sites Gain SEO Benefit From Paid Ads
Nov 4, 2009 at 11:12am ET by Kelly Gillease
When an in-house search engine marketer lovingly crafts a new paid search ad, spends time testing multiple ad texts, labors over search term lists to pick the perfect words, the last thing the advertiser wants is to have all that work help another site’s search engine optimization efforts. And yet, increasingly, I see AdWords ad text influencing unpaid search results for Google’s partner sites.
Here’s an example:
The Viator.com text snippet that is showing up in the natural search result description for TripAdvisor is actually an AdWords ad from Viator that is displaying on Tri [...]
Filed in: In House
Fall In Line: Understanding SEO’s Place In Company Ecosystem
Oct 28, 2009 at 2:54pm ET by Duane Forrester
We’ve all been there. Heck, many of us are still there right now. We come to work every day, game to do whatever it takes to “move the needle”. You know the importance of your SEO work to your company’s bottom line, so your head is constantly down to get things done.
This often means pumping out seemingly endless emails to co-workers advising on one thing or another, asking for this or that, and offering non-requested advice on projects you heard about at the water cooler. No one doubts your desire to see SEO succeed, but maybe it’s time to stick you head up and take a look around [...]
Filed in: In House
Elvis Is In The Building: Creating An In-House SEO Culture
Oct 21, 2009 at 11:06am ET by Aaron Bradley
By bringing search marketing in-house, a company has already made the determination that their SEO efforts are better managed internally than externally. Whatever the specific thought processes behind that decision, there are many realms where in-house SEO may offer an advantage over outsourcing of those same activities. In this sense, in-house SEO may be thought of as a competitive edge. And like any competitive advantage, it should be leveraged to maximize the benefits of that advantage.
This is not to say there may not be specific advantages to engaging independent contractors or using a [...]
Filed in: In House
A Practical Guide To The New AdWords Interface
Oct 7, 2009 at 7:08am ET by Kelly Gillease
There’s no going back for me now, I’ve made the compulsory switch to the new AdWords interface. While I have my gripes, there are also some useful new features which can help in-house search engine marketers save time and streamline account management tasks. The real question is, do the improvements outweigh the loss of some of the original functionality?
Without a doubt, my favorite new feature is the ability to see Search Query Performance report data while viewing an AdGroup's keywords in an account. If you click on the magical “See Search Terms” button on the Keywords tab of an [...]
Filed in: In House
No Colleague Left Behind: In-House SEO Education
Sep 23, 2009 at 7:05am ET by Aaron Bradley
The most important asset for an in-house SEO is the collective talent of the people that plan, produce and maintain a company's website. The better informed these individuals are about search engine optimization strategies and tactics, the better your chance of search engine success. Company-wide SEO education is, in fact, one of the key benefits of an in-house SEO program that you can (and should) be leveraging for competitive advantage.
Logistical problems with execution notwithstanding, it is easy enough to delegate specific SEO-related tasks to the appropriate individuals in your organi [...]
Filed in: In House
Become a Premium Member and see all articles in our In House archives!
Premium Members get unrestricted access to all archives - and more! Premium membership details below...
Become A Search Engine Land Premium Member
Gain insider access to the industry's leading online publication, covering the latest search engine news, in-depth features and analysis of products, technologies and search trends.
Subscribe as a premium member today and you'll get:
- Unlimited access to news & How To articles.
- Exclusive videos & webinars with search experts.
- Expanded community profile & posting privileges.
- Discounts to SMX Conferences & Events.
- 30 Day money back guarantee.
FREE DAILY SEARCH NEWS RECAP!
Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›
STAY CURRENT THROUGHOUT THE DAY
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
SMX Web Site » | SMX Difference » | SMX News »
Join us at an upcoming SMX event:
- SMX West - March 2-4, 2010
- SMX Munich - March 23-24, 2010
- SMX Toronto - April 8-9, 2010
- SMX Sydney - April 22-23, 2010
- SMX Advanced London - May 17-18, 2010
- SMX Advanced Seattle - June 8-9, 2010
- SMX East - October 4-6, 2010
- SMX Stockholm - October, 2010
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
- PPC Advertising & Geo-Targeting - November 12, 2009
- Making Online Marketing Relevant and Responsive: Tactics and A Tool for Success - November 17, 2009
- Ask the Search Engines: War Stories from the World Tour - December 1, 2009
TRACK US SOCIALLY
- Wall Street Journal Recommended Reading
- Ad Age Power 150 Blog
- Technorati Top 100 Blog
- Techmeme Leaderboard Source
- Best Search Engine Community/Forum
© 2009 Third Door Media, Inc. All rights reserved. Google, Yahoo & Microsoft logos trademark respective companies and used with permission.
