20 Tips To Search Conference Success
Mar 12, 2010 at 8:47am ET by Josh Dreller
Attending search conferences should be part of every SEM pro’s yearly routine. Whether it’s to network within the industry, learn new tips or tricks, find new business opportunities, or even just have a good time with like-minded folks, it’s important to get the most out of your conference attendance. The last thing you want to do is blow thousands of dollars and days away from the office unless you’re going to find it worthwhile to do so.
Although there are some good posts out there on conference strategy, I’d like to share my top twenty tips for making your conference investme [...]
Filed in: In The Trenches
Solving Website Indexing Problems
Mar 5, 2010 at 9:08am ET by Carrie Hill
Crawling and indexing issues can really put a damper on your efforts to rank well for a variety of competitive and non-competitive terms. Solving indexing issues is definitely an important step towards increasing your keyword ranking footprint. And, the more real estate you own by solving those issues, means you're taking the next steps in realizing your long-tail efforts.
Before I start with a problem site, I take a few measurements. Whenever you're trying to solve a problem, you need to figure out where you're starting from to make sure you're helping and not hurting your efforts. I s [...]
Filed in: In The Trenches
What Do I Look At First? Analytics Beyond Revenue Tracking
Feb 19, 2010 at 11:57am ET by Carrie Hill
Over the years, I’ve gone through many iterations of focus as a search marketer. In my first years in SEO, traffic seemed to be the primary focus all of online marketing. Increasing the client’s online visits was the number one goal. That thinking evolved into a multi-pronged approach to looking at data – from lowering bounce rate, to comparing visits versus unique visits.
With the evolution of tracking software – what we know, and what we can track has become much more sophisticated. With that ability,comes the onset of confusion.
What should you be looking at in your analy [...]
Filed in: In The Trenches
A Guide To Choosing Your Paid Search Management Tool
Feb 12, 2010 at 12:39pm ET by Josh Dreller
For SEM pros, a search management tool is one of the most important pieces of technologies they own, so it’s obviously critical to have the best tool for the job. I’ve referenced Bonnie Jo Davis’s list of the ten capabilities a PPC management tool must have before in this column, but let’s review again.
Paid search management tool basics
Allows you to manage your campaigns from anywhere in the world at any time.
A simple and intuitive interface that does not require a degree in engineering.
The ability to manage the most popular PPC advertising vehicles: Googl [...]
Filed in: In The Trenches
Two Simple Rules For Fixing High Bounce Rate Pages
Feb 5, 2010 at 12:55pm ET by Carrie Hill
Of all the metrics that I struggle and fight with, probably the easiest one I've found to correct is a high bounce rate. The reality of website design lies in the fact that many choices are made in page layout, color and image choice based on what the graphic designer or website owner like—not what the customer wants.
Testing on the web has come such a long way in recent years. Once upon a time you had to make a change, and then watch metrics to see if things were better or worse. Now you can make educated choices to determine why people aren't clicking on a button, or why they're d [...]
Filed in: In The Trenches
Become a Premium Member and see all articles in our In The Trenches archives!
Premium Members get unrestricted access to all archives - and more! Premium membership details below...
Become A Search Engine Land Premium Member
Gain insider access to the industry's leading online publication, covering the latest search engine news, in-depth features and analysis of products, technologies and search trends.
Subscribe as a premium member today and you'll get:
- Unlimited access to news & How To articles.
- Exclusive videos & webinars with search experts.
- Expanded community profile & posting privileges.
- Discounts to SMX Conferences & Events.
- 30 Day money back guarantee.
FREE DAILY SEARCH NEWS RECAP!
SearchCap is a once-per-day newsletter update:
STAY CURRENT THROUGHOUT THE DAY
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
SMX Web Site » | SMX Difference » | SMX News »
Join us at an upcoming SMX event:
- SMX Munich – March 23-24, 2010
- SMX Toronto – April 8-9, 2010
- SMX Sydney – April 22-23, 2010
- SMX Advanced London – May 17-18, 2010
- SMX Advanced Seattle – June 8-9, 2010
- SMX East – October 4-6, 2010
- SMX Stockholm – October, 2010
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
- Business Blogging & SEO – March 11, 2010
- Excel Tips & Tricks for PPC Success – March 18, 2010
- Paid Search and Big Brand Marketing – March 23, 2010
FOLLOW US SOCIALLY
- Wall Street Journal Recommended Reading
- Ad Age Power 150 Blog
- Technorati Top 100 Blog
- Techmeme Leaderboard Source
- Best Search Engine Community/Forum
Featured sites from our Blogroll
© 2010 Third Door Media, Inc. All rights reserved. Google, Yahoo & Microsoft logos trademark respective companies and used with permission.
