A Look At NASA’s Social Media Program
Nov 3, 2009 at 11:41am ET by Michael Gray
Whenever I talk with new clients about social media initiatives, one of the key points is having a social media plan or strategy. Social media is a time and resource intensive effort, and if you spend the time up front developing a plan, you can distribute the work and make the overall project more effective in the long run. In this column, I'd like to take a look at how the National Aeronautics and Space Administration (aka NASA) tackles social media.
Everyone has social media channels that they prefer to use, and by creating a social media hub with links to all of the social media areas t [...]
Filed in: Let's Get Social
The Stories Brands Can Tell In Social Media
Oct 27, 2009 at 7:56am ET by Ciarán Norris
Since its invention towards the end of the 20th century, the Internet has changed a great many things. And one of the things that is has done time after time is dismantle business models that had seemed, until its arrival, absolutely rock solid. From music to publishing to TV, the Internet has swept away seeming certainties and replaced them with doubt and uncertainty.
Whilst this fact can not be argued with, the common perception that the reason these media models have been so badly damaged is due to the rise of UGC is, like so many 'commonly held facts', actually untrue. The reason these [...]
Filed in: Let's Get Social
How To Maintain Healthy Social Media Profiles
Oct 20, 2009 at 12:24pm ET by Jordan Kasteler
In social news and social bookmarking sites, many users tend to get caught up in how many votes or bookmarks it will take for their submitted content to be promoted to the frontpage or "popular" sections of the site. What is often overlooked by users is the quality and naturalism of those votes that trigger the algorithms to promote that particular piece of content on individual social news and social bookmarking sites.
Seeking quality votes and bookmarks is comparable to seeking quality links in search engine optimization (SEO). A wise SEO will focus on the quality of links in the site's l [...]
Filed in: Let's Get Social
8 Tips For Getting Your Fan Page Found In Facebook Search
Oct 13, 2009 at 11:57am ET by Greg Finn
Have a Facebook page or creating a new one? Do yourself a favor and be proactive in setting your page up, so users can find you when they are looking. Too often, companies and brands don’t take the proper steps to be found and have to make adjustments in order to show in Facebook search. Whether you are setting up your first page, or tweaking an old one, the following tips can help you rise to the top of the search results.
Use your brand for your Facebook page name
When naming your Facebook page, you only have one shot at giving it a “name.” This is what shows up as the title [...]
Filed in: Let's Get Social
Merchants And Retailers On Twitter
Oct 6, 2009 at 7:02am ET by Michael Gray
As we are on the verge of the fourth quarter, a make or break time for many merchants and retailers, I decided to take a look at how some large and small merchants and retailers are using twitter.
BestBuy
BestBuy has a multi-pronged approach, the main account @BestBuy provides interaction for BestBuy's employees. A secondary account @Twelpforce (which stands for Twitter Help Force) is geared towards helping customers with technical problems and issues. Another account, @GeekSquad focuses just on computer support for customers.
The thing that's missing from this strategy, however, is a p [...]
Filed in: Let's Get Social
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