Social Engagement: Making Content Interactive
Mar 9, 2010 at 2:37pm ET by Jordan Kasteler
Last year, I wrote an article, Using Infographics in Social Media to Promote Content and Visualize Data; it discussed taking data and visualizing it in an aesthetic manner to attract more votes, bookmarks, and links from the social media sphere. This year, I want to discuss taking it a step further.
"Engagement objects", as defined by Bruce Clay, are embeddable digital media assets into a website to get users to engage in the content presented to them. Infographics are considered engaging by Bruce Clay's definition, since they enhance content and user-experience. While infographics creat [...]
Filed in: Let's Get Social
Scoring Social Media Use In The 2010 Winter Olympics
Mar 2, 2010 at 9:15am ET by Greg Finn
This year’s Winter Olympics has been heavily influenced by social media and this week's column takes a look at some of the most memorable events that happened with help from fans (and sometimes athletes) collaborating together.
Facebook fun
When something is awesomely good (or awesomely bad) the Internet and social users tend to rally around it. In this year’s Olympics, one of the items that fell into this category was the Pants of the Norwegian Curling Team.
People instantly gravitated to these magical pants and a Facebook fan page was born titled: “The Norwegian Olympic Curlin [...]
Filed in: Let's Get Social
FTC, Disclosure And Your Blog
Feb 23, 2010 at 9:00am ET by Michael Gray
In December of 2009, the new FTC policy on blog disclosure went into effect. Here we are well into 2010, and nothing much has changed. In fact, even the FTC has said it is unsure how it will actually enforce the new policy. Is this something publishers, bloggers, or social media consultants need to worry about, or will this turn out to be a paper tiger without any bite?
While the FTC doesn't have a game plan yet, that doesn't mean it's something you can ignore, it's something you are going to have to address sooner or later. First you should read and try and understand the original FTC doc [...]
Filed in: Let's Get Social
There’s No Right Way To Blog
Feb 16, 2010 at 8:31am ET by Ciarán Norris
Until very recently, research company Forrester had been one of the poster-children of people wishing to show how companies have grown their business on the back of a deep understanding of social media.
Its analysts, including Groundswell author Charlene Li, not only produced research on how businesses and consumers were using social media, but also used the channel to promote their work, in doing so promoting the Forrester brand, but also building their own personal brands as well.
Li has now left Forrester, along with some of her colleagues, and, in what appears to be a reaction to thi [...]
Filed in: Let's Get Social
Share Well With Others: How To Get Social Content To Go Viral
Feb 9, 2010 at 9:04am ET by Jordan Kasteler
Promoting content in social media is only half the battle. Once it is in the face of thousands of visitors, there needs to be some sort of emotional and psychological drive to get them to share that content with others. This is key in creating a "snowball effect" that will build perpetual motion to reach a much more pervasive audience.
I covered creating emotional "hooks" to lure people in to viewing content in The Anatomy of Linkbait, but that doesn't necessarily provide a visitor with the same kind of emotions to want to pass the content along to an individual or mass audience.
Seven t [...]
Filed in: How To: Social Media Marketing, Let's Get Social
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