Rise Of The Web Librarian: An Elegant DMOZ Solution
Nov 3, 2009 at 8:41am ET by Eric Ward
Last week Debra Mastaler posted the most illuminating DMOZ article I have ever read. In DMOZ: A Solid Directory Or The Great Pumpkin Of Search?, she got through to the right people and asked some hard questions.
Many SEO folks consider DMOZ irrelevant. After years of angst and sleepless nights waiting for a link that never came, they gave up and got sites ranked using other methods, and by doing so, a secondary SEO truth emerged: a DMOZ link isn't needed to rank.
None of this can be argued. If the subject is links and rank, then DMOZ does not matter. But separate from DMOZ and SEO is a [...]
Filed in: Link Week
DMOZ: A Solid Directory Or The Great Pumpkin Of Search?
Oct 27, 2009 at 8:36am ET by Debra Mastaler
Love it or hate it, the Open Directory Project (ODP or "DMOZ") always seems to creep into the conversation when we're discussing links and/or SEO. Check any forum, social news or answer site and you'll see a wide variety of opinions on the 11 year old directory and how it's managed.
When talking about the DMOZ two camps typically emerge, those who support the directory and its mission (editors) and those who support getting into the directory (SEOs). While the two sides tend to clash, I've found the "directory trust" SEOs seek is the same trust DMOZ editors feel they need to protect. The de [...]
Filed in: Features: General, Link Week, Top News
Link Building With Content: How To Attract Links And Leads
Oct 20, 2009 at 12:11pm ET by Garrett French
A single highly-linkable article can attract tens – sometimes hundreds – of links from relevant and valuable sites. Make that article *sell* and you’ll drive a similar number of leads that come pre-qualified and ready to talk business.
Filed in: Link Week
Link Building: Not Just Off-Page Anymore
Oct 13, 2009 at 11:01am ET by Julie Joyce
Link building tends to be viewed as on off-page activity - you're not messing with title tags or site architecture and you don't actually have to touch the site itself or write new content. However, if all you are doing is building more inbound links to your site without doing any analysis of on-page factors, you're selling the effort short. While it's certainly not necessary to do much more than build inbound links, on page factors are definitely something that you should look into if you want to boost your overall link building effectiveness.
Think about the days when you'd search for a s [...]
Filed in: Link Week
Recovering From Link Building Mistakes
Oct 6, 2009 at 8:09am ET by Eric Ward
No website is without linking related flaws. Whether it's on-site or off, I can't say that I've ever encountered a "perfect" website from a linking perspective. Some link building mistakes are unintentional and inconsequential, others are catastrophic. See When Link Rehabilitation Is A Viable Option.
The idiom "If it ain't broke don't fix it" is in full view all over the web. We've all seen sites making mistakes. My own site is a case study in poor link optimization. I've made mistakes many times over the years. I've killed off pages with Pagerank. I've orphaned pages accidentally. I ha [...]
Filed in: Link Week
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