The New Local: Location Based, Social Centric & Behaviorally Targeted
Feb 8, 2010 at 6:00am ET by Stephanie Hobbs
We’re just weeks into 2010, and already a host of major tech, online, and mobile companies have made some exciting announcements about their latest plans for local search.
In mid-January, Google’s Mobile division announced that it is upgrading its search engine on Android-powered devices and the iPhone to present results reflective of the current or last locations of it users, while Twitter began testing a local trends tool which allows users to see trends in their local countries and cities in addition to those for the entire site.
According to a recent patent submission, Yahoo is i [...]
Filed in: Locals Only
Six Odd Tactics For Getting Ads Into Google Maps
Feb 1, 2010 at 7:00am ET by Chris Silver Smith
As usage of Google Maps grows, marketers are increasingly drawn to the promotional potential found there, and some innovative ways of insinuating ads into the interface have evolved. Here’s a breakdown of some of the strangest tactics that have been dreamed-up for getting messages in front of Maps users.
Filed in: Google: Maps & Local, Locals Only
Playing Games With Customers: Is Foursquare The Future Of Local Search?
Jan 25, 2010 at 12:55pm ET by Andrew Shotland
Congratulations! You are now the Mayor of Search Engine Land!
If that sounds familiar you are one of the growing number of people using/playing Foursquare, a mobile app that uses the location of your mobile device to encourage users to "check in" wherever they might be in exchange for points and recognition like becoming the Mayor of McDonald's, or wherever else you might happen to be. Yelp recently launched a similar feature and GoWalla provides its own spin on this conceit. So more people are checking out checking in. You might wonder, what does all this have to do with local search?
[...]
Filed in: Locals Only, Search Ads: Mobile Search
Advanced Tips To Optimize Your Local Paid Search Campaigns
Jan 18, 2010 at 6:00am ET by Brooks McMahon
It’s no secret that local online advertising is expected to continue growing. In fact, according to BIA/Kelsey’s 2009 U.S. Local Media Forecast, local online ad spending is predicted to grow by more than 15 percent in 2010. As more and more local businesses allocate marketing dollars to online, a lot of those dollars will flow to paid search, which will make that marketing avenue a much more crowded market as local businesses vie for the same keywords and use similar techniques.
For local advertisers looking to break away from the pack, there are several, more advanced techniques that c [...]
Filed in: Locals Only
Don’t Forget The Place Your Customers Call Home
Jan 11, 2010 at 6:00am ET by Larry Small
A new year offers new opportunities for local search providers and small business customers to reevaluate their advertising strategies to reflect the latest consumer usage trends and economic realities.
On December 31st, Yellow Pages directory publisher Idearc emerged from bankruptcy with a new name, SuperMedia, and a fresh understanding that new initiatives in the online and mobile local search front—in addition to its existing print offerings—will help drive its future. And with optimism, the company’s chief executive, Scott Klein, told Reuters that his operations in rural, Midweste [...]
Filed in: Locals Only
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