Mobile Calls Are The New Conversions: 7 Tips For SEMs

mobile-conversions-money-shutterstock Are you seeing depressing plateaus, or even declines, in your year-over-year conversion numbers? The fact is that a huge portion of search activity is moving to mobile. Soon, mobile activity will account for over 50% of searches. The problem is that the mobile conversions don't follow the mobile searches. For many SEM accounts, this means that year-over-year conversion volumes may be stagnating, or even look like they are declining. They probably aren't; it's just less trackable as people jump devices in their journey. People grab the device at hand and execute conversions in non-linear [...]


Search In Pics: Google Cardboard, GoogleBot At The Beach & Matt Cutts Selfie

In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google I/O Badges: Source: Google+ Google Cardboard: Source: Google+ Google's Matt Cutts Selfie In Bathroom: Source: Twitter Google Bike At LinkedIn: Source: Google+ GoogleBot At The Beach: Source: Google+ [...]


Use These Tools To See What Entities Are On A Web Page

How to see your webpages like a search engine does Search engines leverage structured data to determine what entities are on your web page. They can also do this using other techniques such as natural language processing (NLP) and machine learning. This article will introduce you to various tools that will help you identify entities on a web page. These tools include: Interesting /Chrome plugins/extensions that enable you to see entities derived from structured data/markup as you surf any web page A fantastic visualization tool for entity graphs which can be run locally on your computer Tools that extract entities on a web page usin [...]


3 Opportunities With Those New Google Shopping Campaigns

(Click to enlarge.) For those who are not necessarily familiar with Google Shopping campaigns -- let's clarify things straight away. Product listing ads (PLAs) are remaining the same as an ad format for end users, whether search marketers are using "old PLAs" or new Shopping campaigns. The novelty lies only on the campaign management side of things, including a layering system based of the Google Merchant Center feed directly in AdWords. But in my mind, some of the new Google Shopping features should have a significant impact for both advertisers and end users – here are a couple of initial thoughts. 1. [...]


Google Removes Author Photos From Search: Why And What Does It Mean?

Google Removes Author Photos from Search: Why and What It Means The search world was rocked by yesterday's announcement by Google's Webmaster trends analyst John Mueller that Google will be removing all author photos and Google+ view counts from search results on both desktop and mobile. This change will roll out to all users over the next few days. The pressing question for most people is why would Google do this? The next question, if you've personally invested in implementing Google Authorship, is what this means for the future of the Authorship program and any possible "author rank." As someone who has intensely followed, studied, and made use of [...]


Competitive Analysis: The Most Valuable SEO Tactic You Ignore [Data]

competitive-analysis-shutterstock When it comes to getting ahead in search, experts agree that competitive analysis is critical. International search engine optimization (SEO) consultant Aleyda Solis observes: One of the most important activities for any SEO process is the initial competitive analysis. In a nod to how important she thinks it is, she created a sophisticated workflow to guide SEOs through the competitive analysis process. Loren Baker, Founder of Search Engine Journal, agrees that competitive analysis is an essential tactic in the SEO repertoire, and makes several observations about the benefits that [...]


How Hard Should You Press The Gas Pedal In Paid Search?

1 to 2 The following post contains a number of metaphors strained to the breaking point; viewer discretion is advised. An enduring truth in the paid search business is that paid search managers and marketing teams spend far more time thinking about tactical minutia than they do thinking about what are far and away the most important questions to the business: "What is the ultimate objective of paid search for our company? And how do we measure success against that goal?" If the goals and measurement have been thoroughly fleshed out, considered and analyzed, then it makes sense that attention be [...]


Why AdWords Dynamic Search Ads Work Better Than You Think

google-adwords-600 I have a confession: I used to hate Dynamic Search Ads. I'm sure some of you still do. For my part, I had used them unsuccessfully in a couple of accounts and decided they were no good. It wasn't until a few months ago, when I saw this awesome presentation from Matt Umbro at SMX West, that I decided to give them another shot. Let me say this: Dynamic Search Ads (DSAs) are not only a lot better than they used to be, they can also perform extremely well when optimized properly. Let's take a look at how to run a successful DSA campaign. What Are Dynamic Search Ads? Think of DSAs as [...]


13 Reasons Branded PPC Campaigns Are Beneficial For B2B Brands

brand-branding-shutterstock Branded PPC campaigns are a difficult concept to swallow for many marketers. Why would someone pay for a branded term they already (and will always) rank first for in organic search? In the B2B world, paying for terms surrounding your brand can yield numerous benefits. Here are the top 13 reasons you should consider building a branded campaign for your B2B brand. 1. Domination In SERPs Having multiple listings on one search engine results page (SERP) is a way to deliver a wider range of brand messaging to searchers. It also creates more opportunities for searchers to click through to your [...]


The 10 Worst Link Building Assumptions

broken-link-featured Over the past few years, one of the biggest problems I've faced is educating clients about search marketing -- about what's reasonable to expect and what isn't in the world of link building. It can be difficult, especially in the winning-the-business stage, to admit that you can't turn lead into gold, but being honest and clear with clients to set appropriate expectations can set you up for success in the longer term. If they're the right client, they'll be smart enough to understand. When we started the company, we stayed quiet and let the clients dictate what we did for the most part, [...]


The Impact Of Google Display Network Magazine Ads

questions-shutterstock In May, Google officially launched a new format for text ads on the Google Display Network (GDN) called magazine ads. Have you taken the chance yet to analyse what has happened to your text ads traffic since? Here's what they look like: I've looked into a few accounts to spot what key differences we're seeing now that this new format has been out for a month. The Impact On Click-Through Rate One of the placements I've been analysing is Devour, a video content site that came up as a placement for a Travel client targeting the USA. You can see from the image below that the text a [...]


How Content Quality Analysis Works With SEO

Keyword Relevance Test Results The Periodic Table of SEO Ranking Factors panel at the recent SMX Advanced show stimulated some fresh thinking for me on the role of content analysis and SEO. In particular, Marcus Tober of Searchmetrics shared some interesting data from one of their latest studies. What I'd like to discuss here is the notion of co-occurrence analysis (which is available in Searchmetrics Suite as Content Optimization). What Is Co-Occurrence Analysis? In the world of keywords, this refers to an analysis of what words appear most commonly on a page. Imagine you create a page on women's shoes. You can the [...]


Top 10 Tips For Local Search Success

shutterstock_183277097-options-choices Many local businesses today are overwhelmed by the variety of local marketing choices available. Unlike the old days when a small handful of advertising outlets would cover the majority of your audience, the sheer volume of marketing options has seemingly flattened the reach of each advertising channel. Business owners see all the different ways that consumers are seeking out, discovering and considering local businesses, and they don't know where to start. The key to getting started is building a strong foundation for local search success by checking off the basics. From there, you can [...]


Get Your Business To 100% In Google My Business

One does not simple edit business info in Google Places Last week, Google started rolling out the new Google My Business platform to much applause from the industry. Several experts have provided excellent coverage already (thanks, Danny Sullivan and Mike Blumenthal)… but that’s not what I'm here for today. Quick Aside: I originally planned on sharing the fact that businesses could FINALLY change their Local Carousel photo, but the new GMB dashboard broke that functionality. Before the rollout, if you chose a user image that wasn’t a logo, it would become your Carousel photo. SO – let’s all keep an eye out and see if this starts working [...]


Want To Future-Proof Your SEO? 6 Ethical Guidelines To Consider

SEO_Ethical Ethical SEO is a popular selling point for agencies and consultants, but what truly constitutes ethical SEO? Following are some guidelines for performing ethical SEO. By sticking to these guidelines, you'll keep your reputation, your clients, and the search engines happy! 1. Follow The Search Engines' Guidelines First, the obvious. Search engines have rules of the road. Learn them. Google Webmaster Guidelines Bing Webmaster Guidelines Yahoo Content Quality Guidelines Webmaster guidelines include: Descriptions of the types of content search engines want to serve in their res [...]


How To Promote An E-Book Launch With A Be Everywhere Day

bullriding_shutterstock_42476785 It's no secret e-book launches are usually boring, and oftentimes dreadfully so. [caption id="attachment_193593" align="alignright" width="300"] The Be Everywhere Day: Be everywhere your market is.[/caption] This is because, well, it’s hard to be creative with yet another PDF launch -- especially if you’re in a saturated market. How can you create an e-book launch that generates some real attention? The Be Everywhere Day concept might be worth a shot -- but know that you will need plenty of planning and prep time to execute it successfully. The idea behind a Be Everywhere Da [...]


Search In Pics: Female GoogleBot, Twitter’s London Office & Pandas On Google Maps

google-pandas-hongkongairport-1402918687 In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Maps With Hundreds Of Pandas: Source: Google+ Twitter's New UK Office: Source: Google+ Google Onesie Day: Source: Google+ Female GoogleBot: Source: Google+ A Googler Trolling Troll Ave: Source: Google+ [...]


Is Your Local Business Ready For Google’s Neighborhood Algorithm?

East-Side-Costa-Mesa-with-marker While doing some research in Costa Mesa, CA last week, I hit a Google test bucket that specified the East Side Costa Mesa neighborhood as my location in Search Tools: Google has long understood super well-known dense neighborhoods like SoHo, NY. But there's a good reason why neighborhoods, particularly smaller city neighborhoods, have not been used as default locations in Google: it's pretty tricky to define a neighborhood's boundaries. In the local search-data world, neighborhoods are known as "informal space," meaning there are no standard boundaries. So the definition of where a n [...]


Remarketing Tips Born Of Years Of Experience

Add to Cart Retargeting is an awesome way to reengage traffic that hasn't converted. Over the years, it's evolved, and the tools have become more robust. With this development, we've uncovered some effective remarketing strategies. In this article, I'll cover some ideas related to engaging returning customers, obtaining new customers and remarketing related to specific search term queries. But before getting started, below are some general tips to remember: Tip #1: Don't Creep Your Prospects Out With Constant Ad Bombardment Don't show retargeted ads to everyone and their dog. Take the time [...]


A Step-By-Step Guide To Link Building For Boring Industries Or Products

innocent-drinks Within the current search landscape, most search engine optimisation campaigns have become increasingly content-led. The majority of the campaigns that I work on revolve largely around the production and placement of high quality content on top-tier sites. This approach to search engine optimisation is more akin to a typical PR campaign than a traditional SEO campaign -- and the former, in my opinion, is the way that most digital agencies should be positioning themselves. Yes, I'm gonna say it: content marketing is the way forward. Now that I've got that buzzword out of my system, we [...]


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