Can Bounce Exchange Reduce Site Bounce Rate? A Tool Review

shutterstock_98674028-Bounce-rate Like many of you, I'm always on the lookout for cool new ways to drive conversions and leads on my site. When it comes to finding genuinely useful software tools to help my business accomplish this, it can be tough -- after all, new products launch almost daily, and it's difficult (not to mention time-consuming) to figure out which solutions will actually help. One tool that has shown significant promise for my company is Bounce Exchange. Before we go any further, I want to clarify that aside from being a user of the service, neither myself nor my company has any professional relationshi [...]


The Knowledge Graph: Should Your Content & Business Strategy Change?

google-knowledge-graph-featured Many articles have been written on the Google Knowledge Graph and its impact on SEO, but have you given thought to how the Knowledge Graph potentially impacts your content strategy -- or even your entire revenue model? For many publishers, it's time to take stock of how to work with the Knowledge Graph and how content strategy and revenue models may need to adjust with this shift in organic search. The Knowledge Graph was designed to provide information about people, places and things (i.e., entities). Google gathers information to supply answers via the Knowledge Graph from a variety [...]


How To Choose The Right Social Media Networks For Your B2B Business

social media One of the most important steps in launching a successful social media campaign is choosing the right platform to connect with your audience. For B2B firms, where the social interactions and buyer relationships are more complex than in many B2C contexts, this is especially true. The benefits of social media marketing include brand awareness, building your overall profile with specific audiences, connecting with a broader conversation in your niche, and driving traffic and exposure to your key content. If you want a general background on the relationship between social media and B2B compa [...]


Which Is The Most “Generous” Search Engine To Local Businesses?

local-search-featured Earlier this month, one of our customers asked an interesting question in a training workshop. They wanted to know which search engine displayed the most local results for different types of search terms. Google gets the lion's share of focus in the SEO world, particularly in Local. They also have the most developed local search product (vs. Bing and Yahoo), but does this mean that they present more local results to searchers? We discussed our own assumptions on this matter and did some digging online but couldn't find any research that compared the display of results on Google vs. Bing vs. [...]


Turning Old Content Into New Links

old-new-hardware-600 It’s no secret that in order to build good links, you typically need to build good content. The problem is creating good content takes time and resources, and after the piece has gone live and been promoted, it’s often forgotten about. What a waste! One great way to put that content to good use and build new links is to revisit and repurpose. After all, if a piece was successful once, it probably was successful for a reason. Take advantage of what you already have. Audit Existing Content Before you can start repurposing your content, you have to identify what content should be repurpo [...]


Is Search Marketing No Longer Sexy?

I started writing this article about the sexiness of search from the "green room" at the Computer History Museum in Mountain View, CA -- so in case you don’t already know me, you can probably surmise that I might be a geek. Why was I at the Museum? That’s where the LiveRamp 2014 conference was held. Amid the annual event put on by the data technology company, I was inspired to step away from the noise and reflect. After a fireside chat with 30+ year CMO veteran Patrick Connolly, currently of Williams-Sonoma, I couldn’t get one particular idea out of my head: Is search still sexy? T [...]


Manual Spam Action Revoked! A Case Study

road-to-recovery-featured Checklists of how to get out of a Google penalty abound. Five things you should do, five things you shouldn't do, etc. But the number one thing you shouldn't do is ignore it. I want to tell you the story of a two-year long penalty, the steps we took and how something we never thought would work… finally did. No Impact On Organic Traffic The client was a purveyor of a highly competitive retail product -- one of the top in the world, with over 10 million visits per month. Back in July 2012, the client received the first notice that there were "unnatural links pointing to the site." But the c [...]


Driving PPC And SEO Synergy In Large Enterprises

I recently had a prospect ask me whether it's ideal to have one team handle both the SEO and PPC efforts for an enterprise. To a large degree, that depends on the capabilities of your in-house group or external agency -- world-class PPC and SEO advice seldom coincide with each other, and often one can be better off engaging a firm with deep expertise in a particular channel in order to "move the dial" for that channel. There are some areas where SEO and PPC efforts dovetail nicely; however, this doesn't mean the same person or the same team needs to manage both in order for an enterprise [...]


Why You Shouldn’t Worry About SEO Costs But Focus On What It Earns

money-trap-mistake-featured You're at Victoria Park in Ontario, preparing to swing from an 80-foot cliff and fly 200 feet across Elora Gorge before rappelling down to the river like a human spider. Your guide asks you to pick a rope. Would you ask for the cheapest rope -- or the strongest? Will you look for the shortest length -- or one long enough to reach the ground? Obvious, right? Yet, business owners rarely apply the same logic when it comes to making business decisions. They look for the cheapest SEO solutions, wanting to pay the lowest hourly rate, for the fewest hours just to save a few dollars. [...]


Drive PPC Revenues By Addressing The Bing Dilemma

Life Beyond Google Meme In February, comScore released their monthly analysis of the US search marketplace, reporting Google with a 67.6% share of the search market and Bing, which powers Yahoo! search, a 28.7% share. Though these findings continue to confirm Google’s dominance in the search landscape, it’s important to highlight that Bing’s share of the market has continued to grow year-over-year, accounting for 3.6 billion searches per month. As advertisers continue to navigate an increasingly competitive and complex landscape, these search trends underscore an incredibly profitable and accessible oppor [...]


How 90s HTML Coding Will Save The SEO World In 2014

Sprite sheets are a cutting edge technique for mobile SEO strategies.

A surprising blast from the coding past has been making a comeback via SEO, and is frequently making its way into the core of advanced responsive design thinking: the humble sprite.


It’s Conference Season! 5 Ways To Build Links At Events

relationship building pyramid Spring brings more than just a (long-awaited) reprieve from this intense winter we've been having. It means conference season is upon us, which means a (much-needed) break away from our computer shackles for some good ol' fashioned networking. It's also a perfect time to build links. Yes, conferences are a fantastic opportunity to build links. How? Meet People I know. This seems obvious, but I can't tell you how many people I see at conferences who don't make an effort to actually talk to the people they're sitting next to in a session. Or worse, don't break away from the people they trav [...]


Using First-Party Data For SEM On Google & Way Beyond!

data_SEL As a general rule, the marketer with the most actionable data wins. There are many types of data but the most useful kind -- the GlenGarry data -- is first-party data. This article will show you how you can use the data you already have about your best (and worst) customers to improve your online marketing ROI. First-Party, Second-Party, Third-Party Before I dive into use cases, let's quickly define what first-party data is. Here's a basic primer on the three types of data you likely have access to: First-Party: Information that you have collected about your customers. This includes emai [...]


4 Surprising SEM Stats Every E-Commerce Marketer Should Know

surprise-shock-man-600 Santa's elves weren't the only ones busy this past holiday season. Paid search was also working overtime to make sure shoppers ended up with perfect holiday gifts. The share of e-commerce transactions driven by SEM during November-December 2013 was 15%, up from 14% in 2012. And, organic search accounted for 26% of holiday e-commerce orders. Clearly, Google was the gatekeeper for e-commerce success, with over 40% of all e-commerce sales originating in search queries. These stats are based on e-commerce data from The Custora Pulse -- a free US e-commerce industry benchmark, aggregating tr [...]


Search In Pics: Bing Street View Car, Google Toy Helicopter & Special Key

In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Sydney Monorail Car Conference Room Key: Source: Google+ Google Microfiber Cleaner: Source: Google+ Google Piggy Bank: Source: Google+ Google Toy Helicopter: Source: Google+ Bing Street View Car: Source: Twitter [...]


If Online Ad Targeting Works, Does More Targeting Work Better?

target roi A former colleague at Forrester Research recently published a study that described his view of the future of online marketing. The study is available to Forrester clients only, but the crux of the argument is laid out in a blog post: Why Google - Not Facebook - Will Build The Database Of Affinity. The author, Nate Elliot, describes large media companies building a "database of affinity," which he described thusly: Recently we described an idea called the database of affinity: A catalogue of people's tastes and preferences collected by observing their social behaviors on sites like Face [...]


Create A Winning Paid Search Strategy For The World Cup

shutterstock_178258670-world-cup-soccer-ball For world-class marketing opportunities, few events surpass the World Cup. Given its global reach, a viewership that by some estimates reached nearly half the world's population in 2010, and the feverish devotion of football (aka soccer) fans, the World Cup is marketing gold. Marketers that rise to the occasion can score big. Four years after it first aired, people still talk about and watch Nike's epic three-minute World Cup ad, which featured football superstars Wayne Rooney and Cristiano Ronaldo -- not to mention Homer Simpson. The 2014 World Cup in Brazil, which runs from June 12 t [...]


7 Common Pitfalls Of Google Display Network Campaign Management

Test new approaches as often as Beckham changes his hair style! The Google Display Network has been around for a long time now, yet marketers continue to make many of the same mistakes over and over again. Here are seven common issues that can arise when running a display campaign if you don't stay on the ball. 1. Unnecessary Pausing Of Keywords You notice that your display campaign has suddenly started spending a lot more money and your cost-per-conversion has tripled. What's the first thing you look at? A lot of people would tend to go straight to the keywords (if targeting contextually) and try to pinpoint the highest spending term to either lower [...]


Creating Content For Your Users That Will Also Get You Links

Sephora existing customers When you're crafting content, you obviously want to create something that your users want to see; but, that's not always as easy as it sounds. How can you tell what they want? How do you know what they need? Perhaps just as important is this question: how can you craft something that appeals specifically to them but also appeals to a broader group (like potential customers)? Find Out What Your Audience Wants Ask Your Customers. If you send out an email newsletter, ask them to contact you and share ideas of what they'd like to see on the site. Ask them on Facebook and Twitter. Ask them in [...]


Is Chasing AuthorRank A Waste Of Time For SEOs?

author On June 7, 2011, Google announced support for a new type of markup called the Authorship Tag. This was the rel="author" tag. It did not take long before the speculation started -- when would Google start using data from this new tag to impact rankings? The industry took to referring to this concept as AuthorRank. Note that Google never uses this term, and they continue to talk only about "Authorship." However, Google has continued to fan the flames with periodic comments on this topic, the most famous of which came from Google executive chairman Eric Schmidt in his book The New Digital A [...]


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