Mar 15, 2010 at 7:00am ET by George Michie
Google’s ad serving logic too often gives precedence to ads with higher bids over ads that exactly match the user’s search. Methods for managing this self-competition are inadequate. Google needs to fix this.
Filed in: Google: AdWords, Paid Search
Mar 8, 2010 at 4:36pm ET by Matt Van Wagner
Most search advertisers have no question that testing ads is a good thing, and can lead to much higher performing campaigns. But is it possible to over-test and over-optimize, actually leading to worse results? The answer may surprise you.
Filed in: Paid Search
Mar 1, 2010 at 7:00am ET by Brad Geddes
Filed in: Paid Search
Feb 22, 2010 at 2:02pm ET by Mona Elesseily
Even if you’ve tuned and optimized a search advertising account for good performance, there are tactics you can use to drive incremental gains. In this point, I’ll suggest several ways to improve the performance of “mature” PPC accounts.
Filed in: Paid Search
Feb 15, 2010 at 6:00am ET by George Michie
How could something that sounds so right, be so wrong? This post explores the sometimes dangerous implications of the phrase “ROI maximization” and advocates an alternative approach.
Filed in: Paid Search
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