Karen Wickre: Mother Of The Google Blog On Google’s Official Blogging
Oct 18, 2007 at 6:20am ET by Danny Sullivan
When Google launched the Official
Google Blog back in 2004, it started as sort of a ho-hum event. There wasn't
anything particularly gripping, and some wondered if the company should be more
edgy with its posts. Since then, Google has launched more than 70 additional
official blogs over the years. Some have gotten edgy; a few even have comments, but most
important, they've turned into an essential communications vehicle for the
company.
A few weeks ago, I sat down with Karen Wickre, who aside from her
formal title at Google of senior manager, global communications & public
affairs, is wh [...]
Filed in: Google: Marketing, Q&A Land
Q&A With Seth Godin, Founder & CEO Of Social Search Service Squidoo
May 23, 2007 at 9:34am ET by Chris Sherman
Seth Godin is widely known as one of the foremost advocates of "permission marketing," promotional campaigns that don't rely on interrupting the attention of your customers, but rather engage them and even turn them into enthusiastic advocates that volunteer time and effort to help you promote your products or services.
Godin doesn't shy away from controversy. He's tweaked the noses of other well-known pundits, and in recent years has also blasted search marketers, accusing them of a variety of sins. But Godin is no stranger to search: Yoyodyne, an interactive direct marketing company he [...]
Filed in: Q&A Land, SEM Industry: General, Search Engines: Social Search Engines
Q&A With Garrett Camp, Founder & Chief Architect, StumbleUpon
Apr 4, 2007 at 12:34pm ET by Chris Sherman
Search engines are great tools to help you find things you suspect exist on the web, but they leave a lot to be desired when it comes to discovering the unexpected or unknown. Sure, you may find something really cool after doing the result-page/back-button tango for a while, but that's an inefficient approach.
Enter StumbleUpon, a service that lets you "channel surf" the internet, displaying sites that others have "stumbled upon" and recommended. StumbleUpon is a hybrid: Part directory of human selected sites, part search engine (the millions of pages recommended by "stumblers" have been [...]
Filed in: Q&A Land
Q&A With François Bourdoncle, CEO Of Exalead
Mar 21, 2007 at 12:58am ET by Chris Sherman
Exalead is one of those great search engines that most people haven't heard of. And that's a shame, because it offers some really powerful and unique features that most information professionals love.
Exalead is also the name of an enterprise search company, co-founded by today's Q&A participant, François Bourdoncle. Working on web technologies from the very early days, he co-founded Exalead in 2000 with the goal of revolutionizing the search engine software market by providing users with a unified technology platform to access information in the enterprise. Exalead.com, the web search [...]
Filed in: Q&A Land, Search Engines: Outside USA
Q&A With Stephen Baker, CEO Of Reed Business Search
Jan 31, 2007 at 6:00pm ET by Chris Sherman
Reed Elsevier is one of the largest, most influential publishers in the world, a powerhouse in the science and medical, legal, education and business markets. But the company also has a major online presence, with more than 1,000 web sites in just its business group.
Last year, Reed Business decided to leverage this significant online presence by creating Zibb, a business-to-business search engine that allows users to search across all of Reed Business' web sites. But Zibb goes beyond that—Reed also indexes billions of other business-related URLs from all over the web, including com [...]
Filed in: Q&A Land, Search Engines: B2B Engines, Site & Enterprise Search
Become a Premium Member and see all articles in our Q&A Land archives!
Premium Members get unrestricted access to all archives - and more! Premium membership details below...
Become A Search Engine Land Premium Member
Gain insider access to the industry's leading online publication, covering the latest search engine news, in-depth features and analysis of products, technologies and search trends.
Subscribe as a premium member today and you'll get:
- Unlimited access to news & How To articles.
- Exclusive videos & webinars with search experts.
- Expanded community profile & posting privileges.
- Discounts to SMX Conferences & Events.
- 30 Day money back guarantee.
FREE DAILY SEARCH NEWS RECAP!
Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›
STAY CURRENT THROUGHOUT THE DAY
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
SMX Web Site » | SMX Difference » | SMX News »
Join us at an upcoming SMX event:
- SMX West - March 2-4, 2010
- SMX Munich - March 23-24, 2010
- SMX Toronto - April 8-9, 2010
- SMX Sydney - April 22-23, 2010
- SMX Advanced London - May 17-18, 2010
- SMX Advanced Seattle - June 8-9, 2010
- SMX East - October 4-6, 2010
- SMX Stockholm - October, 2010
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
- PPC Advertising & Geo-Targeting - November 12, 2009
- Making Online Marketing Relevant and Responsive: Tactics and A Tool for Success - November 17, 2009
- Ask the Search Engines: War Stories from the World Tour - December 1, 2009
TRACK US SOCIALLY
- Wall Street Journal Recommended Reading
- Ad Age Power 150 Blog
- Technorati Top 100 Blog
- Techmeme Leaderboard Source
- Best Search Engine Community/Forum
Featured sites from our Blogroll
© 2009 Third Door Media, Inc. All rights reserved. Google, Yahoo & Microsoft logos trademark respective companies and used with permission.
