Search Illustrated: Getting Ranked – The Long Tail Keyword Equation

Once an SEO gets to a certain level of expertise, he or she can typically select a list of key phrases and map out exactly what steps are necessary to get those phrases ranked. This week's infographic demonstrates what that equation for ranking success may look like for a long-tail phrase: Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land. [...]


Search Illustrated: The Life Of An Article On The Web

When it comes to SEO, content is king—most likely, you've said it and heard it a thousand times. But have you ever really thought about how many touch points a well-written and well-optimized piece of content encounters on the web? This week's infographic demonstrates exactly how a well-optimized article can find its way by multiple touch-points to your target audience: Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. [...]


Search Illustrated: Article Optimization

The strategy behind the addition of articles to a website is typically two fold: provide insightful information for current / potential clients and create valuable content for search engines. This week's infographic illustrates some simple tips for making certain your articles have the best potential for being found both by readers and search engines: Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustra [...]


Search Illustrated: Website Conversion Paradigms

Getting your site ranked and persuading customers to click on your search result are just the first two steps towards achieving the end goal: getting the sale. This week's infographic details some quick tips for turning that click into a conversion: Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land. [...]


Search Illustrated: The Sphere Of Influence

As the opportunities to reach customers grow with new technology, so do touch points with your brand. When consistent messaging is developed, remember that search is an important component of that branding initiative. This week's infographic shows how search fits into the customer influence line-up: Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land. [...]


Search Illustrated: Types Of Link Bait

Linkbait comes in various forms that can be used in creative ways to drive traffic to your site. Today's infographic shows the most common forms used today: Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land. [...]


Search Illustrated: Organic Vs. Paid Overall Performance

A lot of times paid and organic search campaign results can look very different. Especially at launch, organic conversion cost will seem much higher as rankings and, consequently, ROI take time to appear. This week's infographic demonstrates how organic search campaigns can show more cost-effective long-term performance: Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search [...]


Search Illustrated: People Streams

A common misperception about search marketing is that it consists only of on-page optimization. In reality, SEM touches countless online channels with the ultimate goal of bringing targeted traffic to a web site. This week's infographic illustrates the number of channels that search marketing taps into—in addition to search engines—to deliver the right people to your content: Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketin [...]


The Halo Effect

Perhaps the greatest benefits of organic SEO are the unexpected rankings a site can get by earning a top spot in the engines. This week's infographic demonstrates how, through solid search marketing, related phrases can get ranked without additional or intentional efforts: Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land. [...]


Search Illustrated: The ROI Of SEO

Organic optimization brings more than just results in the search engines. This week's infographic shows off the additional benefits and return on investment that comes along with properly optimizing a site and pursuing targeted keywords: Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land. [...]


Search Illustrated: PDF Optimization

Don't make the mistake of thinking that just because content isn't HTML-based doesn't mean it can't be optimized. An Adobe Acrobat reader (aka PDF) document gives SEOs one more chance at ranking for targeted keywords. This week's infographic illustrates some simple tips for optimizing PDFs: Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land. [...]


Search Illustrated: The Impact Of Social Media On Search Results

A search engine marketing campaign isn't complete without including some elements of social media. While engaging in social media alone can provide impressive results, this week's infographic illustrates how properly planned tactics can have a positive impact on your search results: Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land. [...]


Search Illustrated: Five Tips For Optimizing An eCommerce Product Detail Page

Search marketing strategies for large ecommerce sites can, at times, seem overwhelming, and important details can get lost in the shuffle. This week's infographic provides a reminder of which page elements shouldn't be overlooked in optimizing an ecommerce product page: Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land. [...]


Search Illustrated: Business To Consumer Credibility Through Optimization Of Content

Search marketing campaigns for business-to-consumer websites need to address the issues of trust in the brand name as well as confidence in making a purchase. Third party validation and "wisdom of the crowds" mentality rule the day. This week's infographic illustrates various pieces of content that can be created and optimized in order to build B2C credibility: Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illust [...]


Search Illustrated: Business To Business Credibility Through Optimization Of Content

Search engine results aren't realized simply from optimizing your website anymore. This week's infographic shows that gaining an understanding of the multi-channel nature of the Internet is key to successful online marketing campaigns. Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land. [...]


Search Illustrated: Search World 2008

Search engine results aren't realized simply from optimizing your web site anymore. This week's infographic shows that gaining an understanding of the multi-channel nature of the Internet is key to successful online marketing campaigns: Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land. [...]


Search Illustrated: Spider Traps

With so much effort that gets focused on writing great content, acquiring links and social networking, the search spiders are sometimes overlooked. If the site can't get indexed, it won't get ranked. This week's infographic displays some of the common ways the spider can get trapped, unable to maneuver through your site. Watch out for these spider traps! Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated c [...]


Search Illustrated: Increasing Brand Awareness With Search

When brand awareness is the goal, it's sometimes easy to implement PPC as a "go to" for increasing awareness quickly and effectively. But, paid search is just one part of a broader, long-term brand awareness campaign. This week's infographic explores how SEMs can utilize all facets of search to achieve increased brand awareness. Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at [...]


Search Illustrated: How A Search Engine Determines Duplicate Content

With so much good content on the web, it's inevitable that the same information will be displayed many times over. Whether it's a blog post pointing to good statistics, an RSS feed pulled into a complementary site, or blatantly copied material, duplicate content can be an issue. This week's infographic shows how search engines make distinctions between original and duplicate content: Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing to [...]


Search Illustrated: 301 And 302 Redirects Explained

Moving a website from one domain to another? The safest way to make the move is to use "redirects" which alert the search engines, so that you don't damage or lose your current rankings after the move. But redirects always inspire questions. Which type should I use? What will happen to all my links? Are they permanent or temporary? This week's infographic illustrates the differences between 301 and 302 redirects: Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator [...]


Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide