Search Illustrated: Inside The Search Algorithm

The Algorithm. If an SEO had a nickel for every time that phrase was mentioned in a day... Over time we've become more comfortable with the main triggers that affect search rankings. But, it's leveraging the sum of all factors that can really give you an advantage over the competition. This week's infographic explores the lengthy list of both well proven and somewhat subjective factors that go into a ranking algorithm: Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the crea [...]


Search Illustrated: International SEO Tips

Search engine optimization can extend far past domestic versions of the major search engines. Some globally-focused companies want increased visibility in country-specific search engines outside of the U.S. market. This week's infographic illustrates some tips and best practices associated with successful international optimization. Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesday [...]


Search Illustrated: Search Benefits Of The Blogosphere

There are many aspects of the blogosphere that make it attractive to search marketers: the sharing and distribution of content, the potential for viral marketing and link bait, and the associated linking opportunities. But, so much more goes into the relationship we have with blog communities. This week's infographic describes both the tangible and intangible benefits of engaging with the blogosphere: Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect o [...]


Search Illustrated: Link Juice Is Good For You!

Are all links created equal? Most search marketers know the answer to that question is a resounding no. But, how do you differentiate between links to figure out which ones are better than others? Today's infographic visualizes the various site and link components that combine to form "nutritious, healthy" link juice. Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search En [...]


Search Illustrated: Link Blazing To The Good Neighborhood

There are many places and ways to get links to your site. While some are easier than others, it takes time to earn quality links. This week's infographic visualizes two link paths: one to the good neighborhood and one to the bad. Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land. [...]


Search Illustrated: Factors That Increase TrustRank

Just like you choose to buy products from companies you trust, search engines factor in levels of trust when determining which websites to include in their search results. Whether it's an issue of security, privacy, or just easily-accessible information, every little bit helps when it comes to the search algorithm. This week's infographic visualizes those aspects that affect a search engine's trust in your website: Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator o [...]


Search Illustrated: The Anatomy Of Successful Paid Search Ads

Although occasionally used on its own, paid search can be a great complement to an organic optimization strategy. Research has shown that having a presence in both natural and paid results increases the overall likelihood of receiving a click. This week's infographic breaks down some of the main ways in which PPC advertisers can positively affect campaign click-through rates: Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. T [...]


Search Illustrated: Building Trust Through Search Marketing

Search marketers know it's important to optimize company websites in order to be found on search engines. But, customers' trust can be grown through so many additional avenues. Today's infographic demonstrates how various SEM tactics—in addition to just SEO—allow buyers to find out about products, not only on companies' websites, but also on other popular sites throughout the web. Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marke [...]


Search Illustrated: How To Use Social Media Sites

As SEOs, we know that a little creative thinking goes a long way in using social media sites to promote a business. In one way or another, these collaborative communities provide endless opportunities for viral and word-of-mouth marketing. This week's infographic provides a handy snapshot of the top social media sites, what purpose they were designed to serve, and what other types of user interaction they support. Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of [...]


Search Illustrated: The Value Of Search Engine Marketing

Many cases can be made for different types of effective advertising. But what makes search engine marketing stand out from the rest? Today's inforgraphic demonstrates the mindset of the buyer and their ability to easily convert while in the medium: Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land. [...]


Search Illustrated: Building A Company With Social Media

So much discussion in the SEO community today centers around social media because of its potential to drive traffic, increase awareness, and build links. The challenge of this new medium, though, is to marry social media tactics with real business goals. Today's infographic explores some ways that a business can leverage specific social sites to achieve departmental goals: Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The [...]


Search Illustrated: B2B Long Tail SEO

It's hard to dispute that the Long Tail is an important concept in Search. A lot of times, though, we tend to think of the long tail as being a B2C concept by relating it to specific product names in ecommerce situations. But, it's just as relevant in the B2B world. One-word phrases bring businesses up against a lot of competition, but the benefit of increased traffic may outweigh the expense of ranking. On the flip side, credibility-building site assets like case studies can be optimized with longer-tail phrases in order to boost the probability of conversion. Where does your SEM campa [...]


Search Illustrated: The Power Of Anchor Text

Having relevant keywords as the anchor text of a link is extremely beneficial to an SEO campaign. Because search engines depend on links as a sort of pathway around the Internet, anchor text helps categorize what a destination page will be about as well as what it may be relevant for in a search result. This week's infographic demonstrates what anchor text is and how it can positively affect your rankings: Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the enn [...]


Search Illustrated: An SEO Checklist

When it comes to SEO, there are certain elements that need to be in place for any newly-designed website. Have 301 redirects been put into place? Is the robots.txt file authored to allow adequate crawling? This week's infographic depicts a handy checklist that will help get you through any new site launch or transition: Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search [...]


Search Illustrated: SEM Strategy Matrix

With so many tactical options available to today's search marketer, it can sometimes be difficult to determine which approaches are best for achieving specific goals. Should press releases be optimized for increased brand awareness? Or, will a PPC campaign achieve better results? This week's infographic matches common marketing goals with a range of search-related tactics in order to craft a successful SEM plan: Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of t [...]


Search Illustrated: The Value Of An Inbound Link

Most SEOs know how important inbound links are to a successful search marketing campaign. After all, links are widely considered to be the backbone of Google's ranking algorithm. However, inbound links can carry many different meanings beyond just a top ranking. This week's infographic explores three different perspectives on the value of an inbound link: Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrate [...]


Search Illustrated: Search Engine Sitemaps

Looking for a way to direct the search crawlers to each and every page on your website? Google, Yahoo, and MSN have all agreed to support one method of submitting a site's pages: through an XML map placed on the root of a website. This week's infographic shows how search engine sitemaps provide a quick and easy road map for crawlers to follow in order to locate and index each of the pages on your site. Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect [...]


Search Illustrated: Video Optimization

Compelling video content can potentially open the door to site traffic, targeted visitors, and increased brand awareness. But, are the videos on your site easy for search engines and prospective customers to find? Today's infographic demonstrates some quick and easy steps for optimizing videos: Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land. [...]


Search Illustrated: Podcast Optimization

Optimizing your audio files takes more than just recording your message. Today's infographic details the steps needed to ensure your podcasts have the best potential of being found by the listeners and search engines alike: Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land. [...]


Search Illustrated: Keyword Research (Part 3)

Keyword research involves so much more than just looking up search frequencies. Critical factors such as budget restrictions, competition levels, and business strategy must be considered in order to develop a results-driven search marketing plan. Rounding out our 3-part series on keyword research, this week's infographic illustrates what goes into the final selection process. Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. Th [...]


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