Video Search Face-Off: Bing vs. Google

Jun 11, 2009 at 6:58am ET by Eric Papczun

Is there anything more visually appealing than Microsoft’s new search engine, Bing? The engine greets you with spectacular landscape images, complemented by a wealth of historical information and interesting facts. These compelling bits of information also lead you to other areas within Bing, such as the video results page. The Bing homepage is a great place to be if you happen to be a video site that is closely aligned with one of these featured destinations. However, what if you are not the video site that is linked to the beautiful architecture of Prague, for example? How can you ensur [...]

Filed in: Video Search

Why Isn’t There More “Internal Syndication” of Video Content?

May 28, 2009 at 6:00am ET by Stephen Baker

Let's face it - unless you are YouTube or Hulu, you are looking for ways to build audience and streams to capture more in-stream advertising dollars.  Nowhere is this truer than in the news market where CNN, the leading online news site, has a 1.2% market share in streams (Nielsen), and is selling-out 100% of its video advertising inventory.  While media companies continue to pursue traditional audience development strategies, such as video SEO and social distribution, they must also pursue the underexploited opportunity of "internal syndication" of video content. What is internal syndica [...]

Filed in: Video Search

Optimize Your Videos For Prime Time

May 21, 2009 at 8:00am ET by Eric Papczun

Many savvy advertisers are making strides in attracting their target audience with online videos. They are utilizing popular video sites such as YouTube and Hulu to engage and connect with consumers. This is an extremely smart strategy since 78 percent of the total U.S. Internet audience views online videos, according to March’s comScore Video Metrix. The entertainment industry, for example, is using advertisements on YouTube’s home page to create hype for new movies such as “Transformers 2 Revenge of the Fallen.” The example below is a great illustration of how the industry can use [...]

Filed in: Video Search

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