With Demand Media having gone public last week, it is worth taking some time to discuss the future of content farms. Clearly, lots of people are seeing value in the business model, as shown by the street's willingness to accept the IPO, and the acquistion of Associated Content by Yahoo! last May.
But what is the real value, and where is this headed? That is the subject of today's column. I will begin the column with some background, and then finish up with my commentary on why I think this model will ultimately fail (hint: it won't be because of Google).
Looking at the Demand Media IPO [...]
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