Content marketing is the hot topic these days, but lead generation marketers are faced with a conundrum: How do I get the visibility for my content via organic search while at the same time capturing leads?
Are SEO and gated content mutually exclusive? There's no magic answer to this question, but there are some important considerations to address in order to decide your course of action.
Search Robots ≠ Humans
First and foremost, from an SEO perspective, it's important to understand that search engine robots and humans are not equal. Search robots navigate and read a site very differe [...]
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