4 Ways To Increase Conversion Rate Without Testing
Mar 17, 2010 at 1:54pm ET by Tom Critchlow
So much of conversion rate optimization relies on testing. "Test everything, test often" is a good mantra to keep in mind and will do you no end of good. But you can't always test everything. In this post I discuss a few ways you might be able to uncover some of those conversion leaks that you might not even have been aware of before.
Parlez vous conversion?
This is often a hidden issue with sites which receive traffic from multiple languages/countries. Even if you have multiple language websites or multi-lingual sections on your site to help users, you need to check that visitors are us [...]
Filed in: Conversion Science
The E-commerce Pattern: Core Conversion Marketing Strategies
Mar 10, 2010 at 7:52pm ET by Brian Massey
Here are the three strategies that are conversion deal-breakers for e-commerce web sites. Get these strategies right, and you should be able to optimize your way to higher conversion rates. Get any of these wrong, and you will find yourself struggling to improve.
Filed in: Conversion Science
3 Ways To Leverage Time For More Conversions
Mar 3, 2010 at 8:00am ET by Sandra Niehaus
Time, they say, was invented to keep everything from happening all at once. Whether we’re performers, filmmakers or UX designers, time allows us to organize events and engineer an audience's experience. Time is also a conversion lever that can be as powerful as messaging, placement, color or any other user experience factor—and as deserving of its own study and focus. Three areas in particular are, I think, important to test and optimize in regards to time.
1. A need for speed
Some events just can't happen quickly enough. The end of Lost and the final, complete obliteration of IE [...]
Filed in: Conversion Science
The 5 Rings Of Conversion Optimization
Feb 24, 2010 at 6:00am ET by Scott Brinker
Conversion optimization is bigger than your web site.
From blogs and landing pages, to official outlets on social media sites, marketers now manage a large extended web that thrives beyond the borders of the traditional web site. Great conversion optimization must leverage the dynamics of each layer—and coordinate the interaction between them.
The extended web solar system
There are five rings of your web presence under your direct control:
Core web: Online applications
Inner web: Your traditional, navigable web site
Outer web: Landing pages, blogs, microsites
Social we [...]
Filed in: Conversion Science
Customized Google Analytics: Migrating From setVar To setCustomVar
Feb 17, 2010 at 7:00am ET by Will Critchlow
Many tactics for improving conversion rates rely on accurate data about what is currently happening with visitors to your site. As a result, customizing analytics tracking is a core part of any optimizer's job. At the end of last year, Google announced a bunch of new features including multiple custom variables accessed via the _setCustomVar function. This replaces the (now deprecated) _setVar.
Custom variables are useful for all kinds of segmentation tasks as well as for adding information to your Google Analytics profile not normally captured by the tracking code. If you have customized y [...]
Filed in: Conversion Science
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