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Credit Is Due covers Attribution Management issues – currently one of the biggest challenges facing marketers using multi-channel marketing strategies such as SEO, paid search, social media, email, mobile and beyond – which create multiple touchpoints with consumers online and offline. Quantifying the total impact of these strategies is the next frontier for marketers, as they look to various reporting methods and implementing strategies to act on insights found in attribution metrics.
Dec 28, 2009 at 4:11pm ET by Adam Goldberg
Sep 3, 2009 at 4:33pm ET by Adam Goldberg
Jul 17, 2009 at 6:00am ET by Adam Goldberg
Apr 7, 2009 at 8:00am ET by Adam Goldberg
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