Google Panda Update Costs Demand Media $6.4 Million In 4th Quarter?

ehow-pow-panda-featured Demand Media posts $6.4-million loss in fourth quarter from the Los Angeles Times reports that Google's Panda algorithm is mostly to blame for Demand Media's $6.4 million loss in the fourth quarter of 2011. Demand Media released their earnings report last night, showing revenues up 15% year over year, but profits down from a positive $1 million in the 4th quarter of 2010 to a loss of $6.4 million in the 4th quarter of 2011. Overall, Demand Media lost $18.5 million over the 2011 fiscal year. Our very own Greg Sterling told the LA Times, "When you generate articles based on keywords, you [...]

Demand Media: “We Will Have Fewer Assignments For The Foreseeable Future”

demand-media-logo Demand Media, the owner of many websites that have often been tagged with the "content farm" label, is planning to slow down its article production at, its flagship website with three million articles. Business Insider has published an email sent from Demand Media to its stable of freelance authors. The email explains that, because's library of articles is "already so comprehensive," the plan moving forward is to focus on other types of content like slide shows and videos. That means fewer article opportunities: Looking ahead, as we continue to publish articles for eHow [...]

Hitwise Data Pegs Panda Impact On Demand Media Sites At 40%

demand-media-logo Demand Media sites have suffered an estimated loss of about 40% of overall Google traffic since the Panda/Farmer update took effect. That's according to new Experian Hitwise statistics measuring outbound traffic from Google to other sites, and reported today by Forbes. The Hitwise numbers suggest that about 0.57% of all outbound Google traffic went to Demand Media sites in early January, but that's dropped to 0.34% as of April 23rd. That's an overall loss of 40% when measuring outbound/downstream traffic from Google. On an individual basis, Hitwise includes these Demand sites and their e [...]

Demand Media: Panda’s Impact On “Significantly Overstated”

demand-media-logo Demand Media says recent reports have "significant overstated" the impact of Google's Panda update on, its flagship website. In a brief statement issued early this morning, the company says: Certain third parties that have published reports attempting to estimate the effect of recent search engine algorithm changes made by Google on traffic to the Company's owned and operated websites have significantly overstated the negative impact of those changes on traffic to, as compared to the Company's directly measured internal data. Recent search engine algorithm changes have ne [...]

Panda Update: Google Lowers The Boom On

ehow-pow-panda-featured After escaping damage in the first rollout of Google's Farmer/Panda update, Demand Media's was reportedly not as fortunate in this week's expansion. Sistrix, one of the companies that's been tracking the impact of Google's changes, says that was hit hard by the latest Panda update. We already reported the Sistrix (and other) numbers showing that and were hit outside the US this week; Sistrix's latest numbers also show that is seeing less visibility inside the US, too. As the chart above shows,'s search visibility has tanked sinc [...]

Winners & Losers As Panda 2.0 Goes Global? eHow, Bing’s & More

panda-expand-losers-featured It's only been 48 hours since Google expanded the Panda/Farmer update to all English language searches outside the US, and we're already seeing reports about who the early winners and losers are. In some cases, the names are familiar if you followed the original reports when the algorithm change first hit in the US in late February. But there are also some new names, including a notable one that was missing the first time around. Sistrix Visibility Index Losers Earlier today, Sistrix posted its initial list of the 30 biggest losers from Panda's expansion. It's based on an analysis of a [...]

Report: Google Still Web’s Dominant Traffic Driver, But Some Niches See Facebook Gaining

google-facebook-traffic-featured A wide-ranging report out today paints a rosy picture for the future of search and search ads, and more specifically for Google to continue its dominance of the search landscape. But there are small niches where Google's position as a dominant traffic driver might be taking a hit. Citi analyst Mark Mahaney released a 30-page report largely using comScore data that details traffic to the 35 top web properties in six categories -- Retail, Travel, Finance, Media, Auto and Health. Google Vs. Facebook As Traffic Source Google is the No. 1 source of traffic for 26 of the 35 properties analyzed [...]

Google Forecloses On Content Farms With “Panda” Algorithm Update

In January, Google promised that it would take action against content farms that were gaining top listings with "shallow" or "low-quality" content. Now the company is delivering, announcing a change to its ranking algorithm designed take out such material. New Change Impacts 12% Of US Results The new algorithm -- Google's "recipe" for how to rank web pages -- starting going live yesterday, the company told me in an interview today. Google changes its algorithm on a regular basis, but most changes are so subtle that few notice. This is different. Google says the change impacts 12% (11.8% i [...]

Demand Media & Being “The Best Click” On Google

Demand Media's success? Listening to what people want and generating great content to show up at Google. At least that's part of it, said Demand's chief revenue officer Joanne Bradford -- and she came armed with screenshots and examples to prove it. Bradford's illustrations came during a case study presentation, "Are You Really Listening," at FM's Signal LA event. My live blogging of her talk is below. I've added some analysis, as well. Yes, Demand Tracks Bananas Bradford starts off saying people buy lots of bananas, $1.05 billion of them per day (or maybe per year). More people check [...]

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