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Enterprise SEM is written by search marketers running massive search advertising campaigns. Running large budget campaigns with millions of keywords can be an entirely different animal than running less complex ad campaigns. Additional details, such as more complex ROI metrics, optimizing efficiently, managing creatives and automation become the focus of such campaigns. Experts share real-life experience and perspective to running search campaigns of such scale.
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May 16, 2013 at 9:05am ET by Frederick Vallaeys
May 9, 2013 at 9:36am ET by Jason Young
May 2, 2013 at 9:24am ET by Mark Ballard
Apr 25, 2013 at 9:40am ET by Josh Dreller
Apr 19, 2013 at 3:50pm ET by Frederick Vallaeys
Apr 11, 2013 at 10:15am ET by Jason Young
Apr 4, 2013 at 11:48am ET by George Michie
Mar 28, 2013 at 3:20pm ET by David Rodnitzky
Mar 21, 2013 at 12:46pm ET by Frederick Vallaeys
Mar 14, 2013 at 12:37pm ET by Matt Lawson
Mar 7, 2013 at 10:57am ET by George Michie
Feb 28, 2013 at 1:32pm ET by Larry Kim
Feb 21, 2013 at 12:41pm ET by Frederick Vallaeys
Feb 14, 2013 at 12:10pm ET by Matt Lawson
Feb 7, 2013 at 10:43am ET by Neil Sorenson
Jan 31, 2013 at 2:56pm ET by Mark Ballard
Jan 24, 2013 at 9:23am ET by Frederick Vallaeys
Jan 17, 2013 at 12:36pm ET by Matt Lawson
Jan 10, 2013 at 12:31pm ET by George Michie
Jan 3, 2013 at 11:43am ET by Siddharth Shah
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