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Enterprise SEM is written by search marketers running massive search advertising campaigns. Running large budget campaigns with millions of keywords can be an entirely different animal than running less complex ad campaigns. Additional details, such as more complex ROI metrics, optimizing efficiently, managing creatives and automation become the focus of such campaigns. Experts share real-life experience and perspective to running search campaigns of such scale.
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Jan 3, 2013 at 11:43am ET by Siddharth Shah
Dec 20, 2012 at 12:12pm ET by Matt Lawson
Dec 13, 2012 at 1:28pm ET by George Michie
Nov 29, 2012 at 12:11pm ET by Siddharth Shah
Nov 15, 2012 at 1:25pm ET by Mark Ballard
Nov 8, 2012 at 12:59pm ET by Siddharth Shah
Nov 1, 2012 at 1:35pm ET by Matt Lawson
Oct 18, 2012 at 9:49am ET by George Michie
Oct 11, 2012 at 2:40pm ET by Siddharth Shah
Oct 4, 2012 at 1:35pm ET by Matt Lawson
Sep 20, 2012 at 9:30am ET by Mark Ballard
Sep 13, 2012 at 12:08pm ET by Siddharth Shah
Sep 6, 2012 at 10:37am ET by Matt Lawson
Aug 23, 2012 at 9:13am ET by George Michie
Aug 2, 2012 at 9:22am ET by Matt Lawson
Jul 26, 2012 at 12:08pm ET by Mark Ballard
Jul 19, 2012 at 11:49am ET by Siddharth Shah
Jul 12, 2012 at 12:50pm ET by Matt Lawson
Jun 28, 2012 at 9:15am ET by Mark Ballard
Jun 21, 2012 at 12:52pm ET by Siddharth Shah
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