Having just experienced a round of demos from some of the major enterprise PPC tools, I can’t help but love my job. It’s always fun because I get to peek under the hood of some of the biggest, baddest, most robust search management tools on the market.
Within these demos, we talk about thin data, dynamic clustering, Bayesian math and other light topics such as attribution management, profit curves and media mix modeling.
The reason I do this, other than the fact that I like to hang out with both sales people and applied mathematics PhDs, is that for certain businesses at Yahoo!, is b [...]
Related Topics: Channel: SEM | Enterprise SEM