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Enterprise SEM is written by search marketers running massive search advertising campaigns. Running large budget campaigns with millions of keywords can be an entirely different animal than running less complex ad campaigns. Additional details, such as more complex ROI metrics, optimizing efficiently, managing creatives and automation become the focus of such campaigns. Experts share real-life experience and perspective to running search campaigns of such scale.
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Jan 13, 2012 at 9:01am ET by Elisabeth Osmeloski
Jan 5, 2012 at 9:10am ET by Siddharth Shah
Dec 26, 2011 at 12:14pm ET by Matt Lawson
Dec 19, 2011 at 12:20pm ET by David Roth
Dec 12, 2011 at 1:23pm ET by Adam Riff
Nov 28, 2011 at 4:56pm ET by Matt Lawson
Nov 21, 2011 at 11:19am ET by David Roth
Oct 31, 2011 at 10:24am ET by Matt Lawson
Oct 24, 2011 at 2:11pm ET by David Roth
Oct 3, 2011 at 11:06am ET by Matt Lawson
Sep 26, 2011 at 1:30pm ET by David Roth
Aug 29, 2011 at 11:39am ET by David Roth
Jun 13, 2011 at 11:25am ET by Matt Lawson
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