Enterprise SEO is written by search marketers responsible for managing SEO for large scale websites or managing a number of enterprise-level or multiple brand sites under one corporate umbrella. Topics range from handling technical challenges to working with multiple key stakeholders and getting everyone to play nice together.

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Does Your Enterprise Have A Social Silo Just Wasting Money?

May 21, 2012 at 1:10pm ET by Eric Enge

The need for integration between social media and SEO is steadily increasing. We have all read the articles about the way that content is +1'ed by people you follow is shown in Google results (or how content Liked by a Facebook friend is elevated in Bing results). You have also most likely seen articles about how social media can be used to develop relationships that drive links to quality content on your site. This is all SEO goodness. Sadly, too often social media is siloed in the enterprise. What happens is someone in the executive team recognizes that there is potential value in soci [...]

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Easy SEO Wins For Big Sites

May 1, 2012 at 12:06pm ET by Ian Lurie

If you're optimizing a site of 10,000+ pages, one-by-one title tag edits isn't really your best bet. Enterprise SEO is all about scale. So, when I'm working on a behemoth of a site, I look for lazy site-wide wins first. I define a lazy site-wide win as one that: Won't require intra-office diplomacy worth of Kissinger. Requires only a single configuration or code change. Will result in big gains for almost every page of my website. Here are my favorites: Server Compression Before you do anything else, make sure your server is using HTTP compression. With this type of compression, y [...]

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Contingency Plans: The One Thing Mike Tyson Wants You To Know About Enterprise SEO

Apr 24, 2012 at 1:46pm ET by Brian Provost

Before we get to the everyone's favorite collector of white tigers and facial tattoos, it is important to set the stage with another heavyweight. "Brands are the solution, not the problem. Brands are how you sort out the cesspool." - Eric Schmidt, Former Google CEO and current Chairman of the Board, Google. For the last five years or so, the role of Director of Search and other prominent Enterprise SEO titles within big brands was the easiest way in the world to collect an outsized paycheck. You didn’t even need a college education. As such, relatively junior SEO's with very little [...]

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How To Structure Your Organization For SEO Success

Apr 16, 2012 at 11:53am ET by Eric Enge

At SMX West, I sat in on a panel with Adobe's Warren Lee and he offered some great insights on Enterprise SEO. As a result of this panel, we had some follow up discussions about those challenges, and I asked him to write up some of the things we discussed. The column below is the result. Enterprise SEO Discussion With Warren Lee, Adobe Warren is responsible for over ~48 million monthly visits from SEO to Adobe. Warren manages SEO for Adobe.com, Photoshop.com and the many Web properties owned by Adobe. Prior to Adobe, Warren worked for MOVE inc., where Warren was also an in-house SEO m [...]

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How To Prune The Enterprise Link Tree

Apr 9, 2012 at 10:22am ET by Ian Lurie

As Barry Schwartz pointed out earlier this month, Google's warning sites about spammy link practices. And it's no April Fool's joke. While most of the attention's been focused on affiliates, link networks and the like, enterprise sites need to take a careful look at their own link profiles. [caption id="attachment_117297" align="aligncenter" width="600" caption="If only it were this easy"][/caption] But that's not easy. Instead of hundreds of links, you may be looking at thousands, or tens of thousands. Or more. In my experience, a moderately-popular enterprise client can have 30,000-40, [...]

Related Topics: Enterprise SEO

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