I’ve got a joke for ya: What has 250,000 URLs, a content team of 15 people and three target keywords?
I understand SEO’s keyword obsession. It’s hard to let go, and a nice, high ranking for a really juicy phrase tends to justify budget. But, as I’ve written before, there’s more to justifying enterprise SEO than keywords alone.
In fact, in enterprise SEO, I’d say keywords should be the last thing you look at. You can get your biggest, best wins with a a general focus on site visibility, content clarity and site performance. Here’s why:
Someone’s Already P [...]
Related Topics: Channel: SEO | Enterprise SEO