Mark Zuckerberg Says Facebook Search Is A Multiyear Voyage

facebook-graph-search-600 During Facebook's call with investors yesterday detailing another quarter of runaway financial success, CEO Mark Zuckerberg spent a good amount of time discussing one of the less social aspects of the social network: search. Facebook, he said, is committed to spending the company's money and resources in a long-term effort to make searching within the platform a better experience for its users. "Search for Facebook is going to be a multiyear voyage," Zuckerberg said. By getting it right, he said, Facebook will be able to give users information they can't get from other search engines [...]


Is The Mobile Migration Of Graph Search Upon Us? New Facebook Test Uncovers Mobile Web Integration

Facebook-Search We've been saying that it is just a matter of time for Facebook's Graph Search to make its way to mobile devices. A test spotted yesterday by InsideFacebook shows that the launch may be close. The test shows an in-depth integration for mobile web users that contains the same bells and whistles as the desktop version. The test shows a prompt issued to mobile web users prodding them to search for news and topics. Once a user begins, they can see top results, and break down by people, photos, pages, posts, groups, places, apps and events: The mobile web version appears to have th [...]


Zuckerberg: Facebook Graph Search Is “A Five-Year Thing”

facebook-graph-search-600 It's been more than a year since Facebook introduced Graph Search to the world -- its first foray into developing a serious search product for Facebook users. If you think development of Graph Search has been moving at a snail's pace, you're probably not alone. The rollout to all U.S. Facebook users took about seven months. It was almost nine months from the launch until users could search their status updates. And more than a year later, Graph Search still isn't available on mobile. In a new interview with the New York Times, Facebook CEO Mark Zuckerberg explained that all of this i [...]


Where Do You Go When You’ve Maxed Out SEM?

sem brick wall Advertisers frequently tell me, "If you can hit my CPA target, my SEM budget is unlimited!" This is great in theory but often limited in practice -- at some point, there simply are no more new keywords, or landing page tweaks, or ad text tests that can increase an advertiser's SEM spend. [caption id="attachment_183221" align="aligncenter" width="300"] Has your SEM optimization hit a wall? See options below.[/caption] Two years ago, maxing out on SEM resulted in a virtual dead-end for online marketing growth simply because other channels could not come close to the CPAs achievable in SEM. [...]


Facebook Will Launch Graph Search For Mobile “Pretty Soon”

Facebook-Search According to CEO Mark Zuckerberg during Facebook's recent earnings call, Facebook's Graph Search will hit mobile devices 'pretty soon.' It's now been a full year since Graph Search was launched and mobile integration only makes sense. According to cnet, Zuckerberg stated the following quote in regards to Graph Search on the call: "Pretty soon, I think, you should expect us to roll out the mobile version of this. I think that that's going to be an important step, because most of the usage of Facebook overall is on mobile, so we expect that that's where engagement will really start to c [...]


Facebook Gives Yandex Access To Its Firehose In Return For Improved Presentation Of Its Own Content

yandex_eng_logo-360 (1) Yandex has announced that it has signed a deal with Facebook which will give the leading search engine in Russia access to the Facebook firehose for “public” content published in Russia, Ukraine, Belarus, other CIS countries and Turkey, where Yandex also operates. Content will be available for indexing by Yandex as soon as it has published. Yandex already has full access to the Twitter firehose – but the deal is interesting because vKontakte, rather than Facebook is the leading social media site in Russia. This arrangement is designed to give Facebook a much more prominent Russian and [...]


Facebook Offers A Peek At How Graph Search For Status Updates Works

facebook-graph-search-200 It's been less than a month since Facebook expanded Graph Search to include status updates and posts, and the feature still isn't available to all users. Nonetheless, Facebook search engineer Ashoat Tevosyan shared an "under the hood" look at how it works -- and why it took so long to become reality. There's nothing incredibly newsy in the post, but it's educational from a search perspective. Here's a bullet list of facts and figures from the post: post search has been two years in the making, and began as a hackathon project when Tevosyan was still an intern there are a billion po [...]


How To Optimize For Facebook’s News Feed Algorithm

photo credit: Marc Wathieu via photopin cc As you may have heard, Facebook EdgeRank is no more. A Facebook insider recently confirmed that the term [EdgeRank] is no longer being used internally (and hasn't been for over two years) and noted that there are currently over 100,000 factors that go into what a user sees on their News Feed when users log into Facebook. [caption id="attachment_174183" align="alignright" width="300"] photo credit: Marc Wathieu via photopin cc[/caption] Like Google with Hummingbird, Facebook is improving on its ability to detect high-quality content. In order to best optimize for Facebook's News Feed alg [...]


Facebook To Retire “Who Can Look Up My Timeline By Name?” Search Setting For All Users

facebook-people-featured As of today, Facebook announced that it is completing the removal of its "Who can look up my timeline by name?" search setting. Users who still have access to it will begin seeing a reminder below their Facebook search bar that the setting is being retired. Last December, Facebook announced it was replacing the search setting with new controls for users to manage their content. According to Facebook, the "Who can look up my timeline by name?" setting was automatically retired for users who were no longer taking advantage of it, with the "small percentage of people" still using the search se [...]


Facebook Now Lets You Search Your Posts & Status Updates In Graph Search

facebook-graph-search-featured Facebook announced the launch of searching your posts and status updates within graph search. Facebook said, "Today, Graph Search will include posts and status updates." With this, you "will be able to search for status updates, photo captions, check-ins and comments to find things shared with you." I personally tried this, and it is not active for me yet: But when it does become available, you can search for topics like [Posts about Dancing with the Stars by my friends] and you'd see this: Other search commands that let you search Facebook posts and status updates include: [...]


Facebook Graph Search Fully Rolled Out To All US English Users

facebook-graph-search-200 It's official. If you are based in the United States and use the English language version of Facebook, you now have access to the Graph Search product. Announced back in January, Graph Search has taken a good bit of time to fully roll out, with many changes cropping up along the way. As Matt McGee mentioned last month, the biggest improvements with the new Graph Search product vs. the initial product are: Speed Understanding queries Better results Easier interface to see and use For more information about Graph Search see the official Facebook page, or our look at all the ch [...]


Google Gets Lowest Score Ever In Customer Satisfaction Survey

google-angry-frustrated-insanity-featured There's a mystery surrounding the latest customer satisfaction numbers released by ForeSee Results (for the American Customer Satisfaction Index [ACSI]). Published late last night, they indicate the lowest levels of consumer satisfaction with search engines (and portals) since 2003. The satisfaction scores for social sites are worse. According to the survey, which ranks sites on a 100 point scale, Google received its worst score (77) since the inception of the survey more than a decade ago. Google's score last year was 82. This year Bing and Yahoo both received scores of 76, which are lo [...]


Leveraging Search Algorithms In A Semantic Search World

Google Knowledge Graph1 Innovation velocity in the search world is causing knowledge graphs to become increasingly sophisticated and ubiquitous. In light of that, it is imperative that semantic Web groups and SEO groups maintain a frequent and open communication. The SEO of the future will need to have a strong understanding of how knowledge graphs work -- as well as a solid grasp of semantic Web markup -- in order to leverage this information for search marketing campaigns. The Knowledge Graph: Things, Not Strings On May 12, 2012, Google launched their knowledge graph, discussing it in a post entitled, "Intro [...]


Maximizing The Synergy Of Paid Search & Social

SEW_Table_500px_Theater_AG Are there any two online activities more ubiquitous than searching and socializing? According to eMarketer, "search is the first stop on the Web when it comes to finding information on anything," and 90% of U.S. Internet adults regularly use search engines. Social is also huge. Research from Pew Internet shows that more than two out of three online adult Americans are social media users, including 83% of 18- to 29-year-olds. With search and social being highly utilized by consumers and advertisers alike, the opportunity exists for brands to better connect with consumers, using the ch [...]


Facebook’s Graph Search Then & Now: What’s Changed

facebook-graph-search-featured Facebook has started rolling out Graph Search to all US English users, a move that comes about seven months after the product first launched to a small number of users in mid-January. Graph Search has gone through some changes since then, perhaps none more obvious than when Facebook changed the search box white to make it more obvious than the original blue that blended in with the site's interface. Before that change, you might've had Graph Search access and not even known it because the search box was practically invisible. There are other changes, both under the hood and in the visibl [...]


Facebook’s Graph Search Expands To All US English Users

facebook-graph-search-200 Facebook is opening up its Facebook Graph Search beta to all accounts that use US English. In an announcement today, Facebook says the expansion is underway now and will continue over the next few weeks. You'll know you have Graph Search access when you see the new search box above. Facebook first launched Graph Search back in January to an extremely small number of beta users. (The "beta" label is sticking now, even as Graph Search rolls out to all US English account holders.) Based on that six months of testing and feedback, Facebook is touting several improvements: Speed: Grap [...]


Is Facebook Stepping Up to Search & Display?

If there is one company on a mission to capitalize on search and display, it's Facebook. Recent evidence this year shows that the social giant is stepping up its game across both channels – in search, they have announced the Graph Search, and in display, they have made big waves with consistent announcements surrounding the Facebook Exchange (FBX). Impact On Search Today, Facebook serves as a gateway to the Internet, much like Google. Until now, each company has taken its own approach via a specific channel – one through search and the other through social. More recently, they have begun [...]


Search, Answers & Knowledge Graphs Galore

Google is leveraging the knowledge graph brilliantly, while others have their own version of knowledge graph search. As the knowledge graph changes the SERPs, Google is pushing adoption of semantic technology, gradually replacing its traditional SERPs based on links. The search giant's innovations are setting the pace for the future of search. For example, Google Now. Google Now is everything that Siri was purported to have been, and closer to the intention of the DARPA PAL program from which Siri arose. Apple is now stepping up its efforts in this arena, announcing at the Apple Worldwide D [...]


Facebook To End Sponsored Search Ads — For Now

facebook-search-featured Facebook has said that it's getting rid of sponsored search results for the time being. It's not walking away from "search advertising," however. In the future, there will be ads in Graph Search. But, the company is still in the process of working all that out. Facebook told me this morning that, as a practical matter, most of the sponsored results in search were for app installs. Accordingly, Facebook wants marketers to use mobile app install ads and Page post link ads for the time being as alternatives to sponsored results. The following is a statement issued today by Facebook: In kee [...]


Is Being Found Part Of Your Social Media Strategy?

[caption id="attachment_158516" align="alignright" width="300"] Social search optimization should be part of your social media strategy. Image: CC BY-SA 2.0 by olarte.ollie[/caption] Successful communication is all about getting the right message in front of the right people at the right time. In the first part of this two-part series on search and social media sites, I noted the undeniable importance of social media as evidenced by the sheer volume of social media updates posted daily on Twitter and Facebook (not to mention lesser-known sites like VK in Russia and Sina Weibo in China). [...]


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