Zuckerberg: Facebook Graph Search Is “A Five-Year Thing”

facebook-graph-search-600 It's been more than a year since Facebook introduced Graph Search to the world -- its first foray into developing a serious search product for Facebook users. If you think development of Graph Search has been moving at a snail's pace, you're probably not alone. The rollout to all U.S. Facebook users took about seven months. It was almost nine months from the launch until users could search their status updates. And more than a year later, Graph Search still isn't available on mobile. In a new interview with the New York Times, Facebook CEO Mark Zuckerberg explained that all of this i [...]


Facebook Will Launch Graph Search For Mobile “Pretty Soon”

Facebook-Search According to CEO Mark Zuckerberg during Facebook's recent earnings call, Facebook's Graph Search will hit mobile devices 'pretty soon.' It's now been a full year since Graph Search was launched and mobile integration only makes sense. According to cnet, Zuckerberg stated the following quote in regards to Graph Search on the call: "Pretty soon, I think, you should expect us to roll out the mobile version of this. I think that that's going to be an important step, because most of the usage of Facebook overall is on mobile, so we expect that that's where engagement will really start to c [...]


Facebook Gives Yandex Access To Its Firehose In Return For Improved Presentation Of Its Own Content

yandex_eng_logo-360 (1) Yandex has announced that it has signed a deal with Facebook which will give the leading search engine in Russia access to the Facebook firehose for “public” content published in Russia, Ukraine, Belarus, other CIS countries and Turkey, where Yandex also operates. Content will be available for indexing by Yandex as soon as it has published. Yandex already has full access to the Twitter firehose – but the deal is interesting because vKontakte, rather than Facebook is the leading social media site in Russia. This arrangement is designed to give Facebook a much more prominent Russian and [...]


Facebook Offers A Peek At How Graph Search For Status Updates Works

facebook-graph-search-200 It's been less than a month since Facebook expanded Graph Search to include status updates and posts, and the feature still isn't available to all users. Nonetheless, Facebook search engineer Ashoat Tevosyan shared an "under the hood" look at how it works -- and why it took so long to become reality. There's nothing incredibly newsy in the post, but it's educational from a search perspective. Here's a bullet list of facts and figures from the post: post search has been two years in the making, and began as a hackathon project when Tevosyan was still an intern there are a billion po [...]


How To Optimize For Facebook’s News Feed Algorithm

photo credit: Marc Wathieu via photopin cc As you may have heard, Facebook EdgeRank is no more. A Facebook insider recently confirmed that the term [EdgeRank] is no longer being used internally (and hasn't been for over two years) and noted that there are currently over 100,000 factors that go into what a user sees on their News Feed when users log into Facebook. [caption id="attachment_174183" align="alignright" width="300"] photo credit: Marc Wathieu via photopin cc[/caption] Like Google with Hummingbird, Facebook is improving on its ability to detect high-quality content. In order to best optimize for Facebook's News Feed alg [...]


Facebook To Retire “Who Can Look Up My Timeline By Name?” Search Setting For All Users

facebook-people-featured As of today, Facebook announced that it is completing the removal of its "Who can look up my timeline by name?" search setting. Users who still have access to it will begin seeing a reminder below their Facebook search bar that the setting is being retired. Last December, Facebook announced it was replacing the search setting with new controls for users to manage their content. According to Facebook, the "Who can look up my timeline by name?" setting was automatically retired for users who were no longer taking advantage of it, with the "small percentage of people" still using the search se [...]


Facebook Now Lets You Search Your Posts & Status Updates In Graph Search

facebook-graph-search-featured Facebook announced the launch of searching your posts and status updates within graph search. Facebook said, "Today, Graph Search will include posts and status updates." With this, you "will be able to search for status updates, photo captions, check-ins and comments to find things shared with you." I personally tried this, and it is not active for me yet: But when it does become available, you can search for topics like [Posts about Dancing with the Stars by my friends] and you'd see this: Other search commands that let you search Facebook posts and status updates include: [...]


Facebook Graph Search Fully Rolled Out To All US English Users

facebook-graph-search-200 It's official. If you are based in the United States and use the English language version of Facebook, you now have access to the Graph Search product. Announced back in January, Graph Search has taken a good bit of time to fully roll out, with many changes cropping up along the way. As Matt McGee mentioned last month, the biggest improvements with the new Graph Search product vs. the initial product are: Speed Understanding queries Better results Easier interface to see and use For more information about Graph Search see the official Facebook page, or our look at all the ch [...]


Facebook’s Graph Search Then & Now: What’s Changed

facebook-graph-search-featured Facebook has started rolling out Graph Search to all US English users, a move that comes about seven months after the product first launched to a small number of users in mid-January. Graph Search has gone through some changes since then, perhaps none more obvious than when Facebook changed the search box white to make it more obvious than the original blue that blended in with the site's interface. Before that change, you might've had Graph Search access and not even known it because the search box was practically invisible. There are other changes, both under the hood and in the visibl [...]


Facebook’s Graph Search Expands To All US English Users

facebook-graph-search-200 Facebook is opening up its Facebook Graph Search beta to all accounts that use US English. In an announcement today, Facebook says the expansion is underway now and will continue over the next few weeks. You'll know you have Graph Search access when you see the new search box above. Facebook first launched Graph Search back in January to an extremely small number of beta users. (The "beta" label is sticking now, even as Graph Search rolls out to all US English account holders.) Based on that six months of testing and feedback, Facebook is touting several improvements: Speed: Grap [...]


Is Facebook Stepping Up to Search & Display?

If there is one company on a mission to capitalize on search and display, it's Facebook. Recent evidence this year shows that the social giant is stepping up its game across both channels – in search, they have announced the Graph Search, and in display, they have made big waves with consistent announcements surrounding the Facebook Exchange (FBX). Impact On Search Today, Facebook serves as a gateway to the Internet, much like Google. Until now, each company has taken its own approach via a specific channel – one through search and the other through social. More recently, they have begun [...]


Facebook To End Sponsored Search Ads — For Now

facebook-search-featured Facebook has said that it's getting rid of sponsored search results for the time being. It's not walking away from "search advertising," however. In the future, there will be ads in Graph Search. But, the company is still in the process of working all that out. Facebook told me this morning that, as a practical matter, most of the sponsored results in search were for app installs. Accordingly, Facebook wants marketers to use mobile app install ads and Page post link ads for the time being as alternatives to sponsored results. The following is a statement issued today by Facebook: In kee [...]


Is Being Found Part Of Your Social Media Strategy?

[caption id="attachment_158516" align="alignright" width="300"] Social search optimization should be part of your social media strategy. Image: CC BY-SA 2.0 by olarte.ollie[/caption] Successful communication is all about getting the right message in front of the right people at the right time. In the first part of this two-part series on search and social media sites, I noted the undeniable importance of social media as evidenced by the sheer volume of social media updates posted daily on Twitter and Facebook (not to mention lesser-known sites like VK in Russia and Sina Weibo in China). [...]


Communicators, Take Note: The Deplorable State Of Social Search Is Changing

search-social-featured The rate at which people share information (profound and profane alike) on sites like Facebook, Twitter and YouTube is staggering. 137 million status updates per day appear on Facebook, 230 million tweets are shared per day on Twitter and 72 hours of video are uploaded to YouTube every minute -- all numbers which increase daily. No doubt, social media is alive and well. Social media properties have clearly made the processes of creating and sharing content a compelling activity for everyone. Yet the story is altogether different when it comes to retrieving content. Ever tried to search for [...]


Graph Search Turns White, Looks More Like A Traditional Search Box

Facebook-Search-Bar-White This morning many hardcore Facebook users will be surprised when they login and look towards the iconic top blue bar. The coloring of Graph Search has been inverted and now features a bright white centered search box in the midst of the top bar. Searches still act the same and provide the same results, the coloring has simply switched. When Graph Search launched one of the critiques was that it wasn't really a search "box." Our own Danny Sullivan stated: The tricky thing is that it’s not a new box that is taking over, not at first glance. Instead, you have to start typing in the [...]


Optimizing For Facebook Graph Search: SEO Meets Social

Facebook Connections As Facebook Graph Search evolves and marketers begin to come to grips with the opportunities provided from the social graph, it becomes clear that a combination of both search and social media tactics are required if brands aim to improve visibility in the graph search engine results. Today, I would like to focus on how you can utilize SEO and social sharing best practices to both optimize your Facebook page and foster engagement. The Graph Search Differentiator Facebook Graph Search is based on a social graph, which means that a user's search results are personalized based on his or her [...]


Facebook Offers An In-Depth Look At The Natural Language Interface Of Graph Search

facebook-graph-search-200 Since its launch in January of this year, Facebook has been rolling out their Graph Search, allowing a limited number of users to perform queries with the natural language interface. In a post on their engineering blog today, Facebook explains how their natural language interface works, providing an in-depth look into the mechanics behind it. Designed to perform exact searches across the abundance of data within the Facebook graph, the robust natural language interface recognizes traditional keyword searches and can identify grammatically incorrect queries, while also providing auto-comple [...]


Semantic & Graph-Based Search: The Future Face Of Search

In a June 2010 Semantic Web Meetup in San Diego, Peter Mika of Yahoo!'s research division gave a presentation entitled, "The future face of Search is Semantic for Facebook, Google and Yahoo!" As the title suggests, the presentation focused on the ever-growing use of semantic markup as a means for helping computers parse and understand content. The talk focused on what was then the current state of the Semantic Web, as well as upcoming formats/technologies in development and the research being done in the field of semantic search. The idea that the Semantic Web would be central to search [...]


14 Ways Facebook Homes In On Local Search

With the announcement of Facebook Home, Facebook has pushed the accelerator on its local mobile strategy, which was already in high gear, thanks to Facebook Local Search and its big brother, Facebook Graph Search. By the end of 2013, I expect the social media giant to further strengthen its hold as the #2 local search app; so, it might behoove local marketers to get a handle on exactly how their businesses are showing up in Facebook these days. There are numerous ways that local business data makes it into Facebook, including: "Link" buttons on local business sites "Share on Facebook" [...]


While “Facebook Home” Keeps Google, Search Is Harder To Reach

facebook-search-featured Pick your survey, and one of the top activities on a smartphone is to use Facebook. That's what the new Facebook Home is all about, making it easier for Facebook users to get Facebook. But it also makes another top activity -- search -- harder to do. On Android devices, search is almost always just one touch away. Most current devices have a Google Search bar at the top, while older devices have the old-style search button at the bottom. Facebook Home turns search into at least a two-touch, or two-step, process. It doesn't appear to be a purposeful move to somehow oust Google. In fact, F [...]


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