As Facebook Graph Search evolves and marketers begin to come to grips with the opportunities provided from the social graph, it becomes clear that a combination of both search and social media tactics are required if brands aim to improve visibility in the graph search engine results. Today, I would like to focus on how you can utilize SEO and social sharing best practices to both optimize your Facebook page and foster engagement. The Graph Search Differentiator Facebook Graph Search is based on a social graph, which means that a user's search results are personalized based on his or her [...]

Related Topics: Channel: SEO | Facebook | Facebook: Facebook Search | Facebook: SEO | Search & Social

With the announcement of Facebook Home, Facebook has pushed the accelerator on its local mobile strategy, which was already in high gear, thanks to Facebook Local Search and its big brother, Facebook Graph Search. By the end of 2013, I expect the social media giant to further strengthen its hold as the #2 local search app; so, it might behoove local marketers to get a handle on exactly how their businesses are showing up in Facebook these days. There are numerous ways that local business data makes it into Facebook, including: "Link" buttons on local business sites "Share on Facebook" [...]

Related Topics: Channel: SEO | Facebook | Facebook: Facebook Search | Facebook: SEO | Local Search | Microsoft: Bing Maps & Local

In January, Facebook unveiled its first major move into the search space: Facebook Graph Search. Graph Search is not just another index of the Web, however. Rather, it's powered by what people are liking and sharing, leading to vastly different results than you'd see on Google. And while it’s not currently a direct threat to Google, the writing is on the wall, so to speak: Graph Search is poised to change the very fundamentals of SEO, and socially-informed search and content marketing. Graph Search is currently being rolled out as a small private beta, but over time all billion-plu [...]

Related Topics: Channel: SEO | Facebook: SEO | SEM Industry: Conferences | SEM Industry: Search Marketing Expo - SMX | SMX & DMD Alerts

Last November, Chris Sherman highlighted the findings of Forrester research in his  article, Forrester Rates The Top Large Search Marketing Agencies. As Chris noted, the Forrester report asked and answered this question: “What are the biggest search marketing challenges you expect to face in the next two years?” Today, I’m convinced the findings were not only accurate, they are especially relevant for retailers. Below are the top three challenges the report uncovered: Integrating search marketing with other marketing Understanding new search engine developments Measuring h [...]

Related Topics: Channel: SEO | Facebook: Facebook Search | Facebook: SEO | Schema.org | Search & Retail

With today's announcement of the new Facebook Graph Search, many business owners will eventually be wondering, "How do I make sure my business gets found in Facebook search?" Never fear: Facebook itself has already shared a few tips to help make that happen. We'll get to that below, but first a quick bit of background that's good to know. What Business Owners Need To Know About Facebook Graph Search Facebook Graph Search could eventually become a fairly effective local search/recommendations engine. Here are a couple things to know before we get to Facebook's visibility tips: Although [...]

Related Topics: Channel: SEO | Facebook: Facebook Search | Facebook: SEO | Features: Analysis | Top News