Google “Pigeon” Updates Local Search Algorithm With Stronger Ties To Web Search Signal

maps-pigeon-600 Google has released a new algorithm to provide a more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. The changes will be visible within the Google Maps search results and Google Web search results. Note: We've named this update the Pigeon update. The core changes are behind the scenes, but it does impact local search results rankings and some local businesses may notice an increase or decrease in web site referrals, leads and business from the change. Google told us that the new local search algorithm tie [...]


Google AdWords Debuts Dynamic Sitelinks Globally: What You Need To Know

Google AdWords Dynamic Sitelinks Meet Dynamic Sitelinks, the latest ad snippet from Google AdWords. Dynamic sitelinks are another one of those add-ons -- like seller ratings and consumer ratings annotations -- in which advertisers don't have control over what displays or when the content is triggered. Here's what you need to know: Dynamic sitelinks are automatically generated, typically when it's apparent that someone is shopping, planning a trip or doing some other research via search. They appear below the ad copy and can trigger on all devices. These sitelinks link to relevant content on the advertisers' site. Ho [...]


Foursquare Sneak Previews New “Personalized Local Search” & Moves All Check-Ins To Swarm

Foursquare If you've been one of the few fearless folks holding out from updating their Foursquare app, your days are numbered. In a blog post and an email sent out to early adopters , Foursquare alerted its constituency that as of tomorrow all check-ins will be required to occur on Swarm, the new hub for check-ins. Furthermore, Foursquare has released a new logo and previewed a dramatic new look. With the delineation between check-ins and local search comes the new logo that's half pin/half F (or superhero emblem if you listen to Foursquare). Not the big news for Foursquare is that without check- [...]


Must-See SMX East Keynote: Jonah Peretti, Founder & CEO Of BuzzFeed

jonah-peretti-600 Everyone likes to talk about creating buzz, but few have mastered the art of making content go viral like Jonah Peretti. He's the founder of BuzzFeed, the wildly popular social news and entertainment website that has scored huge successes with quizzes, listicles and even long-form content. Peretti also co-founded the Huffington Post, and is well-known for thinking deeply about how people are sharing and distributing things like journalism, brand messaging, entertainment and other types of content online. You can expect to learn a lot about leveraging the viral aspects of the internet d [...]


It’s Not Just Links: Why Nothing Is Safe In Online Marketing

chess-board-featured Links have been under fire for years. And while I'm someone who provides link development services, I've never thought that links are all you need. In fact, if all of my clients would let me become more involved in other aspects of their marketing, I'd be absolutely gleeful. Links, while important, aren't the alpha and the omega of SEO. I think that they serve a crucial role in online marketing, and my job is to get the best links I can. In most of the link posts that I read, there's at least one commenter who bemoans links as a ranking factor. Look at the following comments from various [...]


Google Tops Satisfaction Index, Yahoo Sees “Lowest Score Yet”

us-map-bing-google-yahoo-featured Once again Google has come out on top of the annual American Customer Satisfaction Index (ACSI). The survey measures consumer satisfaction across a broad range of business and product categories including “e-business,” which covers 'internet portals and search engines." With the exception of 2007 Google has won the category every year since 2000, although its scores have fluctuated. The survey asks 70,000 customers about their experiences with products and services. The following are the scores for the major search sites since 2012. However the ACSI has been measuring online business [...]


Assessing Hummingbird’s Impact On Search — 10 Months Later

google-hummingbird3-featured On September 26, 2013, Google let slip that it had updated its overall search platform, which they referred to as "Hummingbird." In this post, I am going to take a look back at the past year to see what impact Hummingbird may have had. One of my goals with this post is to help dispel the myth that Hummingbird is an algorithm, and to provide some clarity on the nature of the impact it may have. Hummingbird was revealed during Google's 15th birthday party, but no mention of it was included in their own post about the event. However, Search Engine Land Founding Editor Danny Sullivan was in [...]


Life With Cortana, Microsoft’s Predictive Search Challenger To Google Now & Siri

cortana-600px Microsoft's new predictive search agent Cortana is finally becoming available to the general public. How does it compare to longstanding champion Google Now? After months of using them both, it's no contest. Google Now easily wins, in my daily life. But Cortana does gives Microsoft an important foundation in the predictive search space and puts it well ahead of Apple's own Siri. Welcome, Cortana Microsoft announced that Cortana would be part of Windows Phone 8.1 earlier this year. Developers and others who chose to install the Windows 8.1 preview on their phones have had access to Cortan [...]


Why Google’s Reported CPC Declines Can’t Tell The Story Of “A Mobile Advertising Problem”

google-adwords-mobile-featured [caption id="attachment_197199" align="aligncenter" width="560"] Data Source: Google Quarterly Earnings Statements[/caption] It's still happening. Google reported on Thursday that the average cost-per-click (CPC) was down again in Q2 from the prior year, marking the eleventh consecutive quarter in which the average CPC fell year-over-year. Some analysts and news outlets have been pointing to this as evidence of Google's "mobile problem" -- the problem Enhanced Campaigns was meant to fix when introduced last year. The fear is that Google can't figure out a way to monetize mobile ad clicks as [...]


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