Why Yahoo’s Not Going To Steal The Search Default For iPhone Away From Google

yahoo-featured Apparently, Yahoo CEO Marissa Mayer wants to be the default search for Apple's Safari browser on iPhone and iPad and has been preparing to make a solid pitch. Well, we all want things we can't have, and I'd be incredibly surprised if Yahoo got its wish here. Kara Swisher over at Re/code has the scoop, in her Marissa Mayer’s Secret Plan to Get Apple to Dump Google and Default to Yahoo Mobile Search story. Be sure to read that. Here, I'm going to share the incredibly tough list of obstacles that would have to be overcome to turn this from a fantasy into reality. Yahoo Has No Search Techn [...]


Google Adds Shopping Campaigns Features, Says Regular PLA Campaigns To Sunset In August 2014

google-shopping-products-featured Google introduced Shopping campaigns to all advertisers running Product Listing Ads (PLAs) in February as a way to simplify PLA set up and management. Today, Google announced some new features that have been rolling out in response to advertiser feedback, and they laid out the succession plan for Shopping campaigns to take over legacy PLA campaigns. Probably the most requested change is the addition of multiple ad groups. When Shopping campaigns debuted, campaigns consisted of just one ad group, which many advertisers found limiting. Retailers can now set up multiple ad groups within a Shoppi [...]


More April Fools: Everything From Tools To Make Your Video Viral To Free Nexus Phones

april-fools-day Yesterday, our editor in chief Matt McGee found a number of Google April Fools jokes already in play, including a Google Maps Pokemon challenge and Google+ David Hasselhoff photobombs. Not wanting Google to be the only one having all the April Fools fun, a number of other companies have released their own April 1st shenanigans. Here's what we have found so far: Bing Sells Link Juice Promising 100 total links, Bing claims its new bottled Link Juice is "loaded with all the nutrients and goodness you need to successfully grow." Shipped in discreet plain brown paper packaging, the snake [...]


Google’s April Fools’ Day Jokes For 2014: Google Maps Pokémon Challenge, Magic Hand & More

google-april-fools Is it just me, or does it seem like Google starts celebrating April Fools' Day earlier and earlier every year? No company on the web takes April 1st more seriously than Google, as we've been covering for years now. So what about this year's April Fools' Day antics? Let's have a look. Google Maps: Pokémon Challenge It was a little past 12 pm ET today (March 31), when the Google Maps team posted its April Fools' Day gag -- the "Pokémon Challenge," a game/adventure where Pokémon masters are tasked with using Google Maps to find game characters out in the wild. Winners will (facetiously) ha [...]


How A Single Guest Post May Have Gotten An Entire Site Penalized By Google

google-penalty-600 Google made it clear earlier this year that those doing guest posts "for SEO purposes" might be subject to penalties. But the latest chapter in its war on guest posts feels a bit crazy: an entire site put into Google's penalty box because of a single guest post that Google didn't like. Your Entire Site Has Been Penalized By Google The situation involves DocSheldon.com, run by Doc Sheldon, a long-time SEO. Sheldon recently discovered that he'd been issued a penalty against his entire site, as he shared in an open letter to Google: As you can see from the penalty report above, Google decide [...]


Nearly A Year Later, Google’s Penalty Notices Remain Confusing

confusion-maze-direction-600 Nearly a year after Google's Matt Cutts told us penalty notifications will get clearer, including more actual examples of what a problem is, it seems as if the notifications have gotten harder to understand. I spend a lot of time following penalties issued by Google through examples given to me via email, penalties publicizes on blogs and then examples posted in the Google webmaster forums, where people are confused. And in the past week, two good examples of experienced people and companies being confused have come up. Experienced SEO Company Confused Over Penalty Last week, an experien [...]


Google Penalizes Italian & Spanish Link Networks

google-cop-busted-featured As promised, Google has taken manual action to penalize link networks in Italy and Spain. It was just four days ago that Google warned webmasters in those two countries about its rules on paid links and willingness to take action against websites that violate those rules. The penalties were announced separately on Friday by Google employees outside the U.S., and later retweeted by Matt Cutts, the head of Google's webspam team. First up was Giacomo Gnecchi, a member of Google's search quality team based in Dublin, who tweeted the news (in Italian) about the Italian link network penalty [...]


Google Working On A Softer & Gentler Panda Algorithm To Help Small Businesses

panda-and-baby Google's head of search spam, Matt Cutts, announced at Search Marketing Expo that his search team is working the "next generation" Panda update that would appear to many as being softer. Cutts explained that this new Panda update should have a direct impact on helping small businesses do better. One Googler on his team is specifically working on ways to help small web sites and businesses do better in the Google search results. This next generation update to Panda is one specific algorithmic change that should have a positive impact on the smaller businesses. Matt Cutts didn't mention [...]


Google To Publishers Concerned Over The Knowledge Graph; Searchers Still Need Your Content

google-logo-glow-featured In the keynote session last night at Search Marketing Expo West, Google's head of search, Amit Singhal tried to address the concern of publishers that their content is being scraped and used by Google's Knowledge Graph, ending with the user not having to click on the search results to get the answer. Danny Sullivan, in his interview of Amit Singhal, brought up the tweet that went viral showing how Google is considered by many as a massive scraper site. Amit addressed the concern with an analogy. Amit equated Google's knowledge graph to a swiss army knife while equating the publishers con [...]


Live Blog: Head Of Google Search Amit Singhal Keynote At SMX West 2014

amit-danny-smx-west Good evening/afternoon (or early morning for our European readers!) from sunny San Jose, Calif., where day one of our SMX West conference is almost finished. We're wrapping up the Marketing Land Digital Marketing Summit with a keynote conversation between Google's Amit Singhal and Danny Sullivan, founding editor of both Marketing Land and Search Engine Land. Singhal has overseen Google's search engine ranking algorithms since 2000. From the Knowledge Graph, to Google Voice Search, to Google's new "Hummingbird" algorithm update, no one has better insight into Google's many methods of trying [...]


BrightEdge Uses SEO Patents As “Sword,” Sues Searchmetrics

patents-600 Oh no they didn't: BrightEdge has sued rival Searchmetrics using multiple SEO patents, which were granted last year. The concern being expressed by some today is that this could be the beginning of a wave of litigation as BrightEdge seeks to capitalize on its newly granted IP or goes after competitors that it perceives to be infringing. The patents in question broadly pertain to various automated SEO software tools: 8,577,863: “Correlating web page visits and conversions with external references” Granted 11/5/2013 8,478,700: “Opportunity identification and forecasting for search [...]


Matt Cutts Video: How Google Determines What’s A Paid Link

google-war-links-featured Google head of search spam Matt Cutts released a pretty detailed video discussing the Google webspam team's criteria for determining whether a link is considered a paid link or not. There are five basic criteria Google uses in this determination. The first is the most obvious, is the link an explicit link for sale; then, the others are less obvious. The others include: how close is the value to money, is it a gift or a loan, what is the intent of the audience and is it a surprise or not. Explicit Link Sales Links that are explicitly sold for money are the most obvious. A webmaster sells a [...]


Tweet Showing How Google Itself Is A “Scraper Site” Goes Massively Viral

gone-viral-600 Perhaps it's SEO's "Oreo moment," a tweet relating to search engine optimization that's gained nearly as much attention as Oreo's famous Super Bowl blackout tweet. But the subject was a perfect storm of goodness -- a real-life example of Google doing the type of thing in search it seems to be telling others not to do. Yesterday, the head of Google's web spam team Matt Cutts announced a new Google Scraper Report for publishers to use if they see a site that has copied or "scraped" its content and which outranks the publisher in Google searches. That quickly brought up a number of people j [...]


Someone Outranking You With Your Own Content? Use The New Google Scraper Report

google scraper One of the most frustrating experiences for any publisher is discovering that someone not only has copied your content but outranks you on Google for searches related to that content. Now, Google seems to have heard the complaints and has launched a tool to help. Called the Google Scraper Report, it was announced by the head of Google's web spam team Matt Cutts on Twitter: If you see a scraper URL outranking the original source of content in Google, please tell us about it: http://t.co/WohXQmI45X — Matt Cutts (@mattcutts) February 27, 2014 The Google Scraper Report form doesn't pro [...]


FOX Partners With Google To Allow Voting For American Idol On Google’s Search Results

american-idol-logo FOX and Google have partnered to enable American Idol fans to vote for the finalists directly in the Google search results. That means you no longer have to text your vote, you can do it on Google.com. How does it work? Simple, you go to Google on your desktop or mobile device and search for [american idol] or [idol] during the voting window and select from your favorite finalists. Then you can vote up to 50 votes per contestant directly on Google by clicking on the contestant's photo: Then review your votes and click "submit votes to American Idol": After you submit yo [...]


Welcome Martin Beck, Who Joins Third Door Media From The Los Angeles Times

Martin Beck We've grown again! Third Door Media, the company that produces Search Engine Land and Marketing Land, is excited to welcome Martin Beck to our editorial team. He joins the team as our new Social Media Correspondent, and his first day will be Monday, March 3rd. Martin has spent nearly 25 years in a variety of roles at the Los Angeles Times, most recently serving as the paper's social media and reader engagement editor. With us, he'll be providing daily news coverage and in-depth reporting on all things related to social media marketing. For more on Martin's background, please see our a [...]


Ray Kurzweil’s Job At Google: Beat IBM’s Watson At Natural Language Search

ray-kurzweil-600 If Ray Kurzweil is right, computers will be smarter than humans 15 years from now. It's called "technological singularity" and a big part of his job at Google is making sure that vision becomes reality. Kurzweil, an inventor and futurist that became Google's Director of Engineering in late 2012, recently told the Guardian that his sole job at Google is to make the company's computers as smart as humans -- smarter, actually -- when it comes to natural language understanding. Anyone in the search industry should have no trouble seeing the implications of what Kurzweil and his team are doin [...]


Everything’s Not Awesome: Google News Spammed With Pitch To Watch “The Lego Movie” For Free

lego-movie-featured It's definitely not what you expect to make the top of a Google News section, a crappy article promising that you can watch The Lego Movie online for free, not when the film is still in theaters. But that's what Google is delivering up. The screenshot above shows the situation, which reader Vishvesh Agrawal of DhanInfo tipped us to, after coming across it when reading Google News. The "story" appearing at the top of the Google News entertainment section is all types of bad. Supposed News From The Call & Post Let's look at a close-up: Supposedly, this is a story from the Call & [...]


Google Says (Some) Missing Features Will Be Added To New Google Maps

google-maps-600 Google took its new Maps site out of beta this week, but many users noticed that some of their favorite features from Classic Maps were missing. Not to worry, Google says. It's aware of that and plans to bring at least some of those missing over to the new Maps site in the near future. The team will continue to work to improve the new Google Maps, so look out for better performance and additional features, like send to car, in the coming weeks. That mention of the Send To Car feature is as specific as Google would get in its replies to our questions about the missing features we've n [...]


Googling The Weather: From 20% Project To Sophisticated Query Analysis

google-weather-600 Millions of us have asked Google to play weatherperson. In order to get an answer to one of our oldest and most basic questions, we type a variety of words and numbers -- city names, neighborhoods and ZIP codes, plus words like "weather," "forecast" or maybe "temperature" -- into the Google search box, and Google typically has an answer back to us in less than a second. But have you noticed that our weather-related searches can be more complex now than ever? It's true. In recent years, Google has gone from focusing on the keywords we use to figuring out the meaning of our search que [...]


Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide