This is the first of a three-part article about Public Relations for SEO. Let me start by saying that a press release written, issued and leveraged properly, can result in word-of-mouth, articles paraphrasing the release, and at a minimum, at least some backlinks. But, a press release alone will get much less exposure than one coupled with outreach to individual journalists and bloggers directly prior to issuing it.
A few years ago, I launched a website called FindHow, and we gave it a full-court press from a PR standpoint. In this series of articles, I’ll run through all the best practi [...]
Related Topics: Channel: SEO | Features: Case Studies | Link Building | Link Building: General | Link Week Column | SEO - Search Engine Optimization