What It Takes To Create A Winning Mobile SEO Strategy: 5 Questions With Humana’s Mobile Manager

5-Questions According to a study conducted by Pure Oxygen Labs earlier this year, Humana was one of only six top 100 Fortune 500 companies whose website met Google's mobile SEO requirements. In light of Google's focus on mobile, mobile SEO is something all companies should be considering - not just Fortune 500 organizations, and definitely more than six percent of the top 100 Fortune 500. It was only a few months ago when Google's head of Web spam Matt Cutts told an audience at the SMX West Conference, "You really need to be thinking about mobile. We’re starting to think a lot about mobile." Googl [...]


How One Brand Switched A Million URLs & Lived To Tell About It: 5 Questions With HomeAdvisor.com

http-url-web-featured Last year, home improvement company HomeAdvisor.com underwent a monumental rebranding effort that included switching more than 10 million URLS from their previous company name to their new brand. With over $200 million in revenue at risk and thirteen years worth of online brand equity, HomeAdvisor.com's CEO Chris Terrill and CTO Brandon Ridenour understood switching the site's URL would be a major undertaking, but necessary to establish the best foundation for building a stronger online brand presence. "We needed to narrow our brand's focus," said Terrill, "We know it's the strongest bra [...]


Google Panda Two Years Later: 5 Questions With HubPages CEO Paul Edmondson

panda-birthday-anniversary-icon (Editor's Note: This is the final article in a 3-part series looking at the aftermath of Google's Panda algorithm update, which launched February 24, 2011. To catch up, please see the first two articles in the series: Google Panda Two Years Later: Losers Still Losing & One Real Recovery and Google Panda Two Years Later: The Real Impact Beyond Rankings & SEO Visibility.) In the two years since Google rolled out the Panda update, many of the "losers" are still losing, and several others have been impacted beyond rankings and SEO. HubPages.com fits both descriptions. Launched in [...]


Facebook’s Graph Search & YourTrove’s Social Search: 5 Questions With Jesse Emery

5-Questions [Ed. note: This is the first of what will be an ongoing interview series called "5 Questions With...," in which we'll publish brief interviews with interesting and important online marketing newsmakers. Depending on the topic, the interviews may be published on Search Engine Land or Marketing Land and, depending on the topic and interview subject, we may occasionally ask more than five questions.] Facebook made a splash this week when it announced Graph Search, an upgrade to its long-neglected search tool. It's very much a beta product. Facebook emphasized that the product will expand to in [...]


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