Facebook Friday Question Says: Most Buy Google Ads, Then Google & Bing

The last of my catch-up on our Facebook Friday Questions, our Facebook fans tell us that most of them buy ads on Google only, followed by Google and Bing, with only a small number buying Bing only. We asked those who follow our Search Engine Land Facebook page, "If you buy search ads, where do you buy them?" Of the 254 who responded on May 6, doing both was the top choice: Google: 152 (76.4%) Google & Bing: 42 (21.1%) Bing: 5 (2.5%) Want to vote in our future Facebook Friday Questions? Like our Search Engine Land Facebook page, and you can participate. They happen each Friday [...]


Facebook Friday Question Says: Most Do Both SEO & PPC, Then SEO Only

Next in catching up on answers to our past "Facebook Friday Questions," it turns out most people do both SEO and PPC, followed by SEO only. We asked those who follow our Search Engine Land Facebook page, "Do you SEO, PPC or do both?" Of the 254 who responded on May 6, doing both was the top choice: PPC: 20 (7.9%) SEO: 93 (36.6% Both: 141 (55.5%) While I'd define doing both as "SEM" (for Search Engine Marketing), many people today use SEM to mean PPC or paid search. My past article, Does SEM = SEO + CPC Still Add Up?, explains more about this. Also see our guide articles belo [...]


News Flash! Google Used Most, Our Facebook Friday Question Reveals

We've started doing a "Facebook Friday Question" on our Search Engine Land Facebook page each week. I realized I should write up some of the results. So here's the first, that most people use Google more than other search engines. Surprised, right? OK, it wasn't a scientific poll, and the 222 people who responded on April 29 were a pretty small sample. Still, it was interesting to see what people focused in search marketing and search engines had to say. We asked, "Which search engine did you use the most this week" and got back the results below: Google: 197 (88.7%) Bing: 19 (8 [...]


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