Next in catching up on answers to our past "Facebook Friday Questions," it turns out most people do both SEO and PPC, followed by SEO only.
We asked those who follow our Search Engine Land Facebook page, "Do you SEO, PPC or do both?" Of the 254 who responded on May 6, doing both was the top choice:
PPC: 20 (7.9%)
SEO: 93 (36.6%
Both: 141 (55.5%)
While I'd define doing both as "SEM" (for Search Engine Marketing), many people today use SEM to mean PPC or paid search. My past article, Does SEM = SEO + CPC Still Add Up?, explains more about this.
Also see our guide articles belo [...]
Related Topics: Channel: Other | Features: Facebook Friday Question