This week, we're focusing on local search here at Search Engine Land. Why? Local search, along with its close cousin mobile search, promises to be the next "big opportunity" for interactive marketers. The consensus prediction is for $8 billion in ad spending by 2010 targeted toward local searchers.
It's also clear that as searchers get more sophisticated, they're getting more comfortable seeking out nearby merchants and service providers using the web, rather than turning to the increasingly outdated, non-interactive yellow pages.
Despite these promising signs, the market is fragmented, and [...]
Related Topics: Channel: Local | Local Search Week