Apr 13, 2012 at 1:37pm ET by Matt McGee

Yahoo search users in the UK, Ireland and France will start to see ads from Microsoft's adCenter next week, as the two companies wrap up the transition that began in 2009 with the MSFT-Yahoo search alliance. As part of the transition, search advertisers that are still on Yahoo's platform in those countries will need to migrate to adCenter because Yahoo Search Marketing accounts will shift to read-only status. But, in a blog post today about the pending change, Microsoft suggests monitoring both accounts during the transition: As Yahoo! ad serving moves to adCenter, and your clicks and im [...]

Ballmer: 70% Of The Time, Google & Bing Are The Same, So Try Bing!

Oct 18, 2011 at 10:03pm ET by Danny Sullivan

It's perhaps one of the strangest product pitches I've heard. Asked on stage at Web 2.0 Summit by John Battelle about his Bing search engine, Microsoft CEO Steve Ballmer encouraged the audience to try Bing because, well, it's pretty much the same as Google. The Ballmer 70/15/15 Challenge "I would issue you all a kind of challenge to try any search you want on Bing and Google," Ballmer said, explaining that 70% of the time, there won't be any difference in the results, that 15% of the time, Bing will be better and 15% of the time, Google will be better. Now, if Ballmer had said that maybe [...]

Optimizing Yourself For The Yahoo! Microsoft Search Alliance

Jul 20, 2010 at 5:02pm ET by David Roth

David Roth is Director Of Search Marketing for Yahoo, as well as being a very large Yahoo advertiser. Offering an insider’s perspective, Dave provides some unique insights into the forthcoming Yahoo/Microsoft search alliance. Here are his tips and information that will enable both large and small advertisers, publishers, and webmasters to navigate the process smoothly.

What’s New With Bing & Yahoo Search Alliance

Jul 20, 2010 at 5:01pm ET by Barry Schwartz

Yahoo has provided an update on the current status of the transition over to Bing's search technology. On the organic side, Yahoo began testing Bing powered results. They are currently testing Bing powered results on about 25 percent of the traffic. They hope to transition over to Bing fully, sometime in September or October. That is, of course, if their tests go well. On the paid side, Yahoo is currently testing Bing powered ads, adCenter ads, on about 3.5% of the search queries. Yahoo has provided a detailed PDF document detailing the difference between the Yahoo and Microsoft ad [...]

Up To 25% Of Yahoo’s Search Results Now Powered By Bing

Jul 20, 2010 at 5:00pm ET by Barry Schwartz

Right now, up to 25% of the Yahoo Search results are powered by Bing. Yahoo began testing Bing search results this month, currently there are live bucket tests underway on both the organic and paid side. Mark Morrissey, Senior Vice President of Product Management at Yahoo, told me that while only 3.5% of the paid ads are being powered by Bing in their tests, up to 25% of the organic results can be powered by Bing. Yes, up to 25% of the time you go to Yahoo and conduct a search, it can be a Bing powered set of search results. How would you know? You won't necessarily see a "powered b [...]

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