Comparing Mobile Ads In Google & Yahoo

Google recently opted-in many of their clients’ PPC ads to appear in Google Mobile search results. Yahoo has been offering a small suite of mobile ads for a while now, too, so I thought it’d be interesting to compare their current mobile ad offerings. This article is part of Local Search Week here at Search Engine Land, a special look at local search marketing issues in the run-up to our SMX Local & Mobile conference next month. Google’s announcement that they would automatically opt-in many of their ads to appear on the mobile platform seems somewhat controversial, since [...]


Sorting Out The Mobile Search & SEO Mess

One of the biggest challenges of being a mobile SEO is comparing keyword results across the many different search engines. While the goal of all the mobile engines is the same, their approaches vary considerably. Many traditional SEOs will simply target Google and hope for the best in the other engines, but there is a lot to be learned by comparing the impact of your SEO efforts in all of the major engines. This is especially true in the mobile search engines because of cross-promotion deals that mobile carriers, search engines and other interested parties have in place. This article is part [...]


The Million iPhone Question

Let me preface this by saying that I am pretty tired of talking about the iPhone. But given that Apple recently sold the one-millionth unit, it's generating more buzz around the office than ever and I have no choice. I've spoken more about the iPhone to clients and colleagues alike in the past two months than anything else in the past five years. Most conversations are some variation of "well, this spells the end of mobile as we know it, right?" And my answer is generally, "This spells the end of ALL media as we know it—just not in the way you think." This article is part of Local Se [...]


Why I’m Bullish On Mobile Search

I am a strong believer in the future of mobile search or what I prefer to call mobile access to information. This takes into account not only what we think of search today but also audio, video, text messaging, location based info, and more. This article is part of Local Search Week here at Search Engine Land, a special look at local search marketing issues in the run-up to our SMX Local & Mobile conference next month. Why am I so bullish on mobile? When mobile services become better known by searchers (that's a large challenge) and used correctly (another challenge), they can [...]


The Pros And Cons Of Mobile Marketing

Managing a mobile marketing campaign can be a challenge because there are many different entities contributing to a successful campaign. At minimum, we have the carriers, advertisers, and consumers. But in the background, we have third-party technology companies like Enpocket, ThirdScreen and Quattro; not to mention industry organizations like The Mobile Marketing Association, the CTIA Wireless Association, and the Interactive Advertising Bureau, which provide resources and guidelines for setting the standards to help move the industry forward. This article is part of Local Search Week here [...]


Podcast: SMX Local & Mobile Preview

Want to understand more about all that's happening in the local and mobile search space? That's what our SMX Local & Mobile conference on Oct. 1 & 2 in Denver is all about! To give you a preview of what will be covered, Search Engine Land executive editor Chris Sherman and staff writer Greg Sterling -- who have programmed the SMX event -- talk about what to expect as well as trends and developments in the mobile and local space, in a special podcast. Check it out by listening to this MP3 file or use the player below: Attend SMX Local & Mobile! October 1-2, Denver P [...]


Mobile-Friendly Websites & The Duplicate Content Trap

Sometimes even large, successful websites have problems when trying to implement a mobile version of the site. While the iPhone and its competitors-to-come will change exactly what the mobile web will look like, it's still imperative that companies have a quality mobile version of their site because specialized optimization is required to make mobile content truly searchable. This article is part of Local Search Week here at Search Engine Land, a special look at local search marketing issues in the run-up to our SMX Local & Mobile conference next month. The folks at BNET.com&mdash [...]


Sprint And Microsoft Extend Mobile Partnership, Offer New Services

Microsoft has been powering the search box on Sprint for awhile now, and the companies have had a public, strategic relationship since last November. But this evening they announced some new enhancements and mobile services. There are essentially two things being introduced: location-aware mobile search and a rich client download (voice local search) powered by Tellme. Microsoft acquired Tellme in March of this year. This article is part of Local Search Week here at Search Engine Land, a special look at local search marketing issues in the run-up to our SMX Local & Mobile conference next [...]


Enter To Win An iPhone At Local.com’s “Apple A Day Giveaway”

Local.com has announced a contest to promote its Local Mobile search service. As part of the promotion, the company will be giving away one Apple iPhone each day for 30 days to Local Mobile users. This article is part of Local Search Week here at Search Engine Land, a special look at local search marketing issues in the run-up to our SMX Local & Mobile conference next month. Local.com is giving away 30 iphones as part of this promotion. From the press release: Local Mobile is a mobile-centric site that provides users with a quick and easy way to perform local searches by entering a ke [...]


Mobile Search Week!

Hot on the heels of last's week's Local Search Week, this week we're going to focus on mobile search. More than any other enabling technology, mobile devices hold out tantalizing possibilities for search marketers, allowing us to reach searchers anywhere. It seems like this promise has been dangled forever, but has never been quite fully realized. This article is part of Mobile Search Week here at Search Engine Land, a special look at local search marketing issues in the run-up to our SMX Local & Mobile conference next month. This year, however, things have changed. With the introductio [...]


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