Search Engine Land’s Top News Stories Of 2013: Hummingbirds, Penguins, Pandas & More

sel-2013-review-featured As we get ready to close the books on 2013, the editorial team that brings you daily news and features on Search Engine Land and Marketing Land is going to look back at the most popular content we published during these past 12 months. Over the next week couple weeks, we'll reveal our most popular columns (overall, and broken down by topic) and our most shared stories on the main social networks. But we'll begin today with a look back at the most popular news items of 2013. Search Engine Land's Most Popular News Stories Of 2013 This list includes news stories published throug [...]


A Look Back On One Crazy Year Of Link Building

link-building-student-chalkboard-featured If 2012 was the year of Google Algorithm updates -- Moz counted 37 big ones compared to the 15 in 2013 and 21 in 2011 -- 2013 was the year that link building suffered from a serious identity crisis. It was sidelined, stretched, swindled and spit back out again more times than your average SEO pitches a guest blog post; but somehow it survived, and it will slide into 2014 broken, beaten and a little bloody. Let's look back on everything that went down in link building in 2013. Link Building Died Some say it died; some cry blasphemy at that statement -- but whatever side of the fence you'r [...]


Nelson Mandela Ranks #1 On Google’s Top Trending Searches For 2013

google-trends-featured Google has published its top ten global trending searches of  2013, with the recently deceased South African leader Nelson Mandela ranking No. 1 for this year's top global searches: It's perhaps unsurprising that the #1 trending search of 2013 was an international symbol of strength and peace: Nelson Mandela. Global search interest in the former President of South Africa was already high this year, and after his passing, people from around the world turned to Google to learn more about Madiba and his legacy. Unlike Yahoo's celebrity-focused list of top searches or Bing's collection of top s [...]


The 2013 Bing Infographic In Text Format: Bing Indexes A Lot Of Social Content

bing-2013-logo-featured Bing posted their 2013 highlights on the Bing Search Blog, summarizing some key statistics they wanted to share with everyone. They did it as an infographic, I wonder what Google would think about that? Here is the infographic stats in bullet format followed by the infographic. Bing.com home page views equals the number of people holding hands around the circumference of the earth Bing had double the search activity on Bing Video compared to 2012 If you were to line up 5% of the pixels that make up Bing Maps, you could make four round trips to Venus with trillions of pixels to spare [...]


The Test Continues: Which Shopping Search Engine Finds The Best Price For A Blu-Ray?

shopping-search-online-featured It's time for our second test of how well Google Shopping and other shopping search engines find the best prices on products. For this installment, what's the lowest price from a major retailer for a copy of "Red 2" in the Blu-ray, DVD and digital download combo pack? Is The Featured Price The Lowest Price? In this test, as with our last one, we're trying to see if the "featured price" is better than the low price that can be found on each service, plus who finds the lowest price overall. Here's the summary chart of our findings, where PriceGrabber did best, with Google just barely behind by [...]


Brand Bias: 70% Of Consumers Look For Known Retailers When Doing Product Searches

google-brand-search-featured New research from Search Engine Land and SurveyMonkey shows that consumers have a definite brand bias when it comes to searching for products online. According to data from a survey conducted last month, almost 70 percent of US consumers said they look for a "Known retailer" when deciding what search results they click on. That was the most popular response, followed by "Free shipping" and then "Discount or sale offer." Respondents were able to choose up to three answers to the question, What is most important in helping you decide which results to click on in a search engine search? [...]


Yahoo Tells SEC: 31% Of Our Revenue Comes From Microsoft

microsoft-yahoo-search-alliance Yahoo has revealed in a US Securities & Exchange Commission filing that nearly one-third of its revenue last quarter -- 31% -- came from its search deal with Microsoft, according to a Bloomberg report. That's far higher than the "more than 10%" figure Yahoo previously acknowledged, making it seem even more difficult for the company to potentially walk away from the deal. From the Bloomberg report: The company outlined the portion of revenue it gets from a search agreement with Microsoft Corp. (MSFT), following inquires stretching back several months, according to new regulatory filings [...]


The Test Begins: Do Google Shopping & Other Shopping Search Engines Give You The Best Deals?

google-shopping-products-featured It sounds pretty damning. Two recent surveys suggest that Google Shopping isn't leading searchers to the best prices on products. But the surveys weren't well documented, nor did they include competitors like Bing, Shopzilla, PriceGrabber and Nextag, which have similar issues. So, Search Engine Land will be running its own fully documented tests. Every few days, we'll search for an item and show what we found, starting with today's test, a search for a toaster. Testing For The Low Price Vs. Featured Price This is a long story. It's designed to be that way so that people can understand ex [...]


See The Top 10 Most Searched Ad Campaigns On Bing For 2013

old-spice-baby Following up on the release of the Bing's 2013 search trends, which culled the top search queries across a range of categories, the Bing Ads team has pulled together the list of the most searched ad campaigns from 2013 as well as the most popular brand searches on Bing this year. Humor drove search volume, with nearly all of the ad campaigns in the top ten scoring somewhere on the comedy spectrum. Old Spice took top billing with its "Baby" ad starring actor Terry Crews and retro-silly "Watermelon" ad seen here: [youtube]http://youtu.be/hfiiWGWhB9g[/youtube] Exceptions to the comedy ru [...]


NORAD & Google Launches Rival Santa Trackers; Still No Comment From Santa’s Camp On Which Site Mrs. Claus Will Use

Google Santa Tracker 2013 Snapshot After NORAD announced last week it would be joining forces once again with Bing to track Santa's whereabouts during the holiday season, NORAD Tracks Santa went live on Dec. 1. Google followed suit today by announcing the return of its own Google Santa Tracker. There's still no comment from Santa's camp on which site Mrs. Claus will be using to track her husband this Christmas. This is the second year that the search engines have released competing Santa Tracker services, although it appears the two companies have acknowledged the momentous responsibility involved with hosting two separat [...]


Yahoo’s Year In Review Includes Top Searches For 2013 & First Ever Posting Of Top Tumblr Trends

yahoo-featured Yahoo has assembled an impressive list of search trends for 2013, covering 38 different "Top Searched" lists on everything from top searches overall to top searched cookies (yes, the ones you eat). For the first time ever, Yahoo included top trends on Tumblr in its year in review, highlighting the most viral blogs on Tumblr, along with new and notable blogs, and the top ten Tumblr fashion trends. Last year, Yahoo says the election season greatly impacted its top searches, but the most popular searches for 2013 revolved around celebrities like Miley Cyrus, Kim Kardashian, Kate Upton and S [...]


Bing Posts Its Most Popular Searches For 2013, Naming Beyonce The Most Searched Person Of The Year

bing-2013-featured Bing has released its most popular searches for 2013, including more than 20 "Most Searched" lists, from most searched persons, sports stars and teams, to most searched TV shows and movies, social sites, entertainment electronics and apps. Beyonce topped two lists, winning the No. 1 spot for most searched person of 2013 and most searched musician. Bing notes the Top 10 Most searched persons included eight women, with the top five all female: Beyonce, Kim Kardashian, Rihanna, Taylor Swift and Madonna. Bing posted its top ten list of most searched persons in 2013 alongside a list of the mo [...]


Ask.com Posts Most Popular Questions Of 2013 Without Waiting To See What Gets Asked In Dec.

ask.com It's not even Thanksgiving week, but Ask.com has posted its Most Popular Questions and Search Terms for the year, listing 2013's top ten trending terms for news, celebrity and entertainment, and political searches. According to the site, the Royal Baby ranked No. 1 for the top searched news term of the year, with the corresponding question: "What is the royal baby's name?" Other popular news searches included the Boston Marathon ("Where was the Boston Marathon bomber found?") and Syrian ("Will the US invade Syria?"). The most popular celebrity-related question on Ask.com in 2013 was, [...]


Bing Integrates TripAdvisor Tools, Content Into Search Results

bing-tripadvisor-featured Travel site TripAdvisor made two Microsoft-related announcements today. The company announced a Windows 8.1 app. But more significantly TripAdvisor and Bing are now presenting TripAdvisor content and travel search capabilities within Bing search results pages. Bing will now display TripAdvisor reviews and photos as well as TripAdvisor's hotel price comparison tool in SERPs. TripAdvisor's full content library including restaurants, hotels and attractions will reportedly be available to Bing. TripAdvisor said this on its blog about the Bing integration: In the U.S., we are partnering with [...]


After Two Years Of Broken Promises, Does Google Need To Explain More To Maintain Trust In Search?

google-g-logo-2012 For two years running, Google's broken major promises about search. It began doing paid inclusion in 2012, which it once called "evil." This year, it's experimenting with banner ads it said would never be allowed. Both represent major philosophical shifts for the company about search, but shifts it has largely avoided explaining. Does that erode user trust? That's the focus of my column at Marketing Land this week, Google’s Broken Promises & Who’s Running The Search Engine? It looks at the history behind both promises plus how search has a "fuzzy management" structure at Google, [...]


Court Finds Google’s Book Scanning Is Fair Use: Highlights From The Ruling

google-books-featured Nearly ten years after it began and eight years after Google was sued over it, Google's program that scans books in order to make them searchable has been found legal. A judge found fair use, especially in that "Google Books does not supersede or supplant books because it is not a tool to be used to read books." The ruling by Judge Denny Chin found that the Authors Guild's claims that Google was massively infringing the copyright of books didn't hold up. Below, some of the key highlights from his ruling. The Background & Permission Needed To Scan? Most of the ruling covers the ba [...]


FAQ: All About The Banner Ad Test In Google’s Search Results

google-display-ads-featured Yesterday, Search Engine Land broke the news that Google is running a test to show banner ads on branded search results. While the search giant has introduced images to its ad formats, including product listing ads and image extensions, the introduction of banner ads is a noticeable change for the company. Here's what we know so far. Do these new ads include the image banner and text listings? Despite appearances, the ad is comprised of the image banner only. In the Virgin America screenshot below (sent to us by @SynrgyHQ), for example, the text listing for www.virginamerica.com and subs [...]


Are Google Searches The Best Way To Highlight Discrimination Against Women?

un-google-autocomplete-ads The United Nations is continuing its admirable and proper work of highlighting discrimination against women around the world; but, is using Google's autocomplete feature the best way to do it? UN Women, a UN entity formed in July 2010 that focuses on gender equality and women's rights, revealed a new ad campaign this week that "uses genuine Google searches to reveal the widespread prevalence of sexism and discrimination against women." The ads, presumably designed for print media, show Google autocomplete searches that begin with phrases like "women shouldn't," "women need to" and "women [...]


Infographic: What Is The Nofollow Tag; When & How To Use It

rel-nofollow-featured The nofollow tag is a way publishers can tell search engines not to count some of their links to other pages as "votes" in favor of that content. Why would publishers need to block such votes? Doing so can help them avoid problems with search engines believing they are selling influence or are somehow involved in schemes deemed as unacceptable SEO practices. Our Search Engine Land infographic below, made with the help of the good folks over at Killer Infographics, explains more about the nofollow tag, including when and how to use it. Also see additional references and background informatio [...]


Infographic: An Anatomy Of Google’s Dynamic Search Results Page

Do you know your SERP? That stands for Search Engine Results Page. In the case of Google, it can be pretty hard to keep up. Google has multiple SERPs, with some elements that may only appear if your search is deemed especially local, or shopping-oriented or perhaps if Google thinks it has a direct answer. The folks at Moz have done a fantastic job creating a "Mega-SERP" for Google, a single results page that includes many different types of elements that might appear. Here's the image, which they've kindly allowed us to share: Did you recognize all these elements? Be sure to visit the or [...]


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