In 2002, the US Federal Trade Commission issued landmark guidelines to search engines, to ensure they were make a clear distinction between their paid and unpaid listings. Now, the FTC has updated those guidelines, saying it has seen a "decline in compliance" since they were first issued.
The FTC posted the news today on its site, along with letters that were sent to over 20 general-purpose and specialty search engines. The move comes just over a year since I wrote to the FTC noting that there were several compliance issues I was seeing with search engines and its guidelines.
In part [...]
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