Articles that analyze and provide constructive criticism through an abbreviated audit process, where authors dissect example websites’ Internet marketing and SEO strategies. Site owners can use the examples and recommendations provided to improve upon their own SEO and online marketing strategy.

The SEO Breakdown: Bank Information Center Site Audit

Apr 5, 2012 at 2:46pm ET by Chris Fernandez

As part of a site audit special series, we're going to review an interesting website, Bank Information Center (BIC). BIC is a non-profit organization that does some very cool things but, like most non-profits, hasn’t updated their website for many years. Needless to say, they have almost no Internet marketing or SEO strategy which led them to ask for help by submitting their site for this series. In this post, I’m going to break down: Who the business is and what they do First Impressions: Overall analysis of website look, feel, targeting and usability Second Impressions: [...]

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