As part of a site audit special series, we're going to review an interesting website, Bank Information Center (BIC).
BIC is a non-profit organization that does some very cool things but, like most non-profits, hasn’t updated their website for many years.
Needless to say, they have almost no Internet marketing or SEO strategy which led them to ask for help by submitting their site for this series.
In this post, I’m going to break down:
Who the business is and what they do
First Impressions: Overall analysis of website look, feel, targeting and usability
Second Impressions: [...]
Related Topics: Beginner | Channel: SEO | Features | Features: Site Audits | How To | How To: SEO | SEO - Search Engine Optimization | SEO: General | SEO: Titles & Descriptions | SEO: Writing & Body Copy