Google Adds Shopping Campaigns Features, Says Regular PLA Campaigns To Sunset In August 2014

google-shopping-products-featured Google introduced Shopping campaigns to all advertisers running Product Listing Ads (PLAs) in February as a way to simplify PLA set up and management. Today, Google announced some new features that have been rolling out in response to advertiser feedback, and they laid out the succession plan for Shopping campaigns to take over legacy PLA campaigns. Probably the most requested change is the addition of multiple ad groups. When Shopping campaigns debuted, campaigns consisted of just one ad group, which many advertisers found limiting. Retailers can now set up multiple ad groups within a Shoppi [...]


2002 In Review: Google Powers AOL; AdWords Go Cost-Per-Click

This article is part of a series, a review of the 2000 decade and search developments. Below, major events from the year 2002 in consumer search. For the complete series, see the introduction, The Google Decade: Search In Review, 2000 To 2009. Google Powers AOL Search The deal for Google to provide search results for AOL Search was the big story of 2002. It showed the necessity of being a "single solution" provider to portals and others without their own search technology. It also tipped Google's share of the search marketplace over 50%, when you factored in all of its partners. Both [...]


2001 In Review: Search Engine Marketing Gets Respect, As Does Search Generally

This article is part of a series, a review of the 2000 decade and search developments. Below, major events from the year 2001 in consumer search. For the complete series, see the introduction, The Google Decade: Search In Review, 2000 To 2009. Search Marketing Gets Respect For me, the biggest story of 2001 was the recognition that search marketing was a legitimate activity that major companies should consider. Despite search being a powerful channel for years before this, the profits that were being generated by public search companies like GoTo (later Overture) helped wake some people u [...]


2000 In Review: AdWords Launches; Yahoo Partners With Google; GoTo Syndicates

This article is part of a series, a review of the 2000 decade and search developments. Below, major events from the year 2000 in consumer search. For the complete series, see the introduction, The Google Decade: Search In Review, 2000 To 2009. Google Launches AdWords To me, the big story of 2000 was Google's launch of AdWords. It allowed anyone to buy ads -- through a self-serve system -- on Google and its network of partners. But this wasn't the AdWords that many know today. In its original system, ads were sold on a cost per impression basis, rather than cost per click. The CPC change [...]


The Google Decade: Search In Review, 2000 To 2009

The 2000s were notable as the first full decade of consumer search. The first decade ever where you could try to sum up what happened in search, as a consumer product. And what happened, in a word, was Google. In the 1990s, Google barely existed. If search were a religion, it was polytheistic. There were a variety of search gods -- Infoseek, Excite, Lycos and more. Yahoo was more powerful than the others, but it didn't rule supreme. In the 2000s, Google effectively swept aside those other gods. Search became monotheistic. Search become Google. It literally became Google, as people began [...]


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