The 2000s were notable as the first full decade of consumer search. The first decade ever where you could try to sum up what happened in search, as a consumer product. And what happened, in a word, was Google.
In the 1990s, Google barely existed. If search were a religion, it was polytheistic. There were a variety of search gods -- Infoseek, Excite, Lycos and more. Yahoo was more powerful than the others, but it didn't rule supreme.
In the 2000s, Google effectively swept aside those other gods. Search became monotheistic. Search become Google. It literally became Google, as people began [...]
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