Foursquare Hits 2 Billion Check-ins, 20 Million Users

foursquare-icon It's April 16th ... otherwise known in some circles as Foursquare Day. (Get it? 16 is four squared. And April is the fourth month of the year.) In honor of its own unofficial holiday, Foursquare has confirmed the latest numbers related to its continuing growth: more than two billion check-ins more than 20 million users more than 35 million places in its location database After a period of what I'd call fairly slow development over the last year or so, the company has rolled out several features in recent months that have turned Foursquare into much more than a friendly game of p [...]

Foursquare Brings More Search Refinements To Mobile Apps

Calling it "personalized search for the real world," Foursquare brought its mobile Explore functionality into its recently redesigned PC website roughly three weeks ago, and added some new search capabilities in the process. Those capabilities included the ability to filter places results by four categories: 1) "I haven’t been to yet" 2) "I have been to before" 3) "My friends have been to" 4) "Have Foursquare specials." The mobile-PC cross-pollination continued yesterday as Foursquare brought some of those enhanced search capabilities back to its iPhone and Android mobile apps. Now you ca [...]

Foursquare Launches “Personalized Search For The Real World”

foursquare-map-featured Foursquare is introducing what it calls "personalized search for the real world" on its recently redesigned website. What that means as a practical matter is the introduction of the "Explore" feature, better keyword search and several new filters that enable users to drill down in search results. We can now, without hesitation, now call Foursquare a "local search engine." You'll now see an Explore button or tab in the upper right on the website. It's obviously been on the mobile app for some time but not on the site until today. Because I was so used to seeing Explore on the mobile client I [...]

Foursquare Hires Sr. Google Engineer For Search-Related Efforts

Andrew Hogue Foursquare has hired Andrew Hogue to beef up the company's search and search-related initiatives and capabilities. Hogue was a senior engineer with Google from 2004 through November of this year. The company recently announced it had passed 15 million users globally, 50 percent of which are outside the US. We spoke to Hogue about a range of topics last week from New York, where Foursquare is headquartered and he will be based. Hogue brings some serious engineering chops to Foursquare and it's a coup for the company to get him. Hogue told us that he was eager to work on improving Fours [...]

New “Save To Foursquare” Button Reaches Into The Real World

Screen shot 2011-11-30 at 10.55.21 AM Publishers and developers: are you ready for another button (or buttons I should say)? Joining the Facebook, Twitter, +1 and StumbleUpon button family are new "save to Foursquare" and "follow Foursquare" buttons. Users who click "save to Foursquare" (next to local content) will have that place added to their To-Do Lists. Publishers that have started to implement this include Frommer’s Travel,, Time Out NY, Time Out Boston, Time Out Chicago, Time Out NY Kids, New York Magazine, CBS Local Digital Media and The difference between "save to Foursquare" and other bu [...]

Infographic: Black Friday As Seen Through Foursquare Check-Ins

You're A Googler! Black Friday is only three days away, and some people are already camping out in front of stores. Judging from Foursquare check-ins from last year in the US, peak shopping will happen at 2pm, Target & Best Buy will be swamped and department stores will be busiest. These stats and more from an infographic that Foursquare released on its blog yesterday, along with tips on how to find specials through the Foursquare app: Related Stories Holiday Season Countdown Kickoffs For Online Marketers 5 Holiday Shopping Tips For Search Marketers Data Shows Retailers Need To Pace Spend To [...]

Foursquare Redesign Creates Expanded Opportunities For Users, Advertisers

Screen shot 2011-11-16 at 5.22.08 AM Once upon a time Foursquare was a mobile app that allowed you to "check in" places and tell your friends you were there. That seems like a long time ago now. Foursquare has evolved into a local discovery tool and loyalty platform for businesses. It has effectively won in its "check-in" segment and has moved on to bigger and better things. It's no longer simply a mobile app either. The Foursquare website was effectively an afterthought for a long time. But now a redesign makes a full-blown destination and generally a much more interesting and useful place to explore. Th [...]

Ex-Burglars Believe Google StreetView, Facebook, Twitter & Foursquare Used To Plot Crimes

Screen shot 2011-09-28 at 6.20.52 AM There have been many stories in the past of criminals (of one sort or another) using Google, Foursquare and Facebook to target people who many not be home or, in the case of Google Earth and Street View, which homes to target. A recent survey of 50 convicted burglars by UK security firm Friedland Response and reported by the UK's Sky News argues that Google and social media tools are being used extensively to target people. Nearly 80 percent of the 50 ex-burglars surveyed strongly believed that Facebook, Twitter and Foursquare were being used by current criminals, and nearly 75 percent s [...]

Foursquare: More Than Fun & Games, A Potent Local Search Tool

foursquare-logo About a year ago, I was feeling Foursquare fatigue. Why on earth was I checking in? The badges were harder to get, and I wasn't going to ever "win" in some places. But now I win all the time, through tips and specials that have been added. Welcome to the new Foursquare. It's not like Foursquare has suddenly made these changes. There's been a constant stream of announcements about new features on the Foursquare blog. We've even reported on some of them, such as the ability to create lists or to explore what's around you. Rather, from a personal perspective, all the new features have alte [...]

Foursquare Adds ‘Lists’ Functionality For Profiles & Pages

Over the past few years Foursquare has been rapidly evolving, and their newly announced "lists" feature looks like a very promising new addition. Touted as being "super easy to use," Foursquare lists can be created from a users profile page with assistance from Foursquare, built from scratch or added while browsing Foursquare. Lists can be shared with friends or with the entire Foursquare community. Other members can not only see the lists, but add suggestions or alternative locations as well. Lists are deemed as being "alive" and can change and improve with the more information that [...]

Foursquare Launches ‘Self-Serve’ Pages For Businesses

Business pages on Foursquare have been around for about a year and a half, but today the announcement was made that business pages are becoming self-serve. No longer will businesses have to work with the Foursquare team to create a presence, instead brands and companies will be able to create their own Foursquare page. Foursquare pages, like our SMX page, allow businesses to provide tips and check-ins to followers. The new self-serve pages also allow for multiple managers and mobile updates. New pages will be included in the searchable Page Gallery with approximately 3,00 [...]

Foursquare & American Express Specials Rolled Out Nationwide

Today Foursquare announced that their Austin-based SXSW test with American Express is going national.  The initial Austin-based partnership between Foursquare and American Express gave significant discounts to users who made purchases at local merchants using their Foursquare account tied to an AMEX card.  Many of the initial tests were very lucrative for the user checking in; a $5 off of a $5 spend being the most popular discount.  The program received rave reviews and was planned to roll out to more cities. The news today came along with some great discounts for both national co [...]

Foursquare Tops Ten Million Members

Foursquare announced today that they reached the mark of 10,000,000 members.  The popular location based check-in app has been growing quickly in both features and members. The release of Foursquare 3.0, enhanced analytics and improved specials have helped to make the free service popular with more than those just checking in. Since inception two years ago over 400,000 businesses have created a presence on Foursquare and 10,000 developers have used the Foursquare API to build their own custom apps.  Many business owners have even stated that they would pay for the service.  Along w [...]

GetGlue Integrates With Foursquare, Announces Sponsorship With NFL Network, HBO Sports & More

getglue-checkin-glee Major announcement today from GetGlue headquarters in New York City-- besides an update to its website,, and its iPhone app, GetGlue is now integrating with Foursquare to allows users to check into both the sports event they are watching as well as the location they are watching it from. GetGlue makes it easy to share their sports related check-ins via Foursquare and Twitter and more check-ins will lead to sports-related stickers, Fan and SuperFan status, and even Guru designation. More Sports Partnerships Besides Foursquare integration, GetGlue announced partnerships with the [...]

Foursquare Upgrades Its Business Tools With New Specials, Better Analytics

Consumers who've updated their Foursquare mobile apps are already using the many new features of Foursquare 3.0. Starting tomorrow (Friday, March 11), businesses that are marketing via Foursquare will also get access to a new suite of behind-the-scenes tools. Here's a look at what Foursquare has in store for local businesses. Foursquare For Business: What's New There are two primary areas where the new business tools are available: specials and analytics. Foursquare's blog post doesn't give much detail on the latter other than saying there's a new analytics dashboard and a way to see sta [...]

Foursquare 3.0 Aims To “Redefine Loyalty”

Today Foursquare announced "Foursquare 3.0," an enhanced version of its mobile applications that adds new content, features and options for users. There are new recommendations ("explore") that take into account your check-ins and those of your friends and network. There has also been "a major overhaul to the leaderboard." Finally the company hopes to "redefine loyalty," with a range of new offer types and tools for merchants: So, later this week, we’re rolling out six new types of foursquare Specials for merchants. Business will now be able to offer Specials to swarms, groups of frien [...]

Check In To Foursquare’s Keynote At SMX West!

Search Engine Land's SMX West search marketing conference in San Jose March 8-10 has Foursquare kicking off the first of a series of keynotes at our event. Chris Sherman and I will be talking with Foursquare's director of business development Tristan Walker (pictured to the right), about how the service has been growing and reshaping the way both companies and consumers are interacting with each other, all tied to location. Tristan's a great speaker, full of stories about how Foursquare is being used, such as a shoe treasure hunt organized by Jimmy Choo last year, to linking your grocery [...]

Foursquare Sets Super Record During Big Game

Twitter wasn't the only social media platform that recorded super levels of activity associated with the big game last weekend. Local check-in player Foursquare says it saw 200,000 check-ins, making this year's Super Bowl the most checked-into venue ever for the company. Green Bay Packers fans showed greater check-in activity than their rival Steelers supporters throughout the game. Foursquare recorded check-ins from all 50 states in the United States, and from 125 different countries, including 13 check-ins from the Vatican. [caption id="attachment_64397" align="aligncenter" width="500" [...]

Google Finally Adds Check-Ins To Latitude, With A Couple Twists

Google has finally added full check-in capabilities to its Latitude product, following in the footsteps of Foursquare, Gowalla, Yelp, Facebook, and others that have been doing check-ins for some time now. Latitude has been a tool that lets one user share his/her location with friends, but now it goes further and allows users to check-in to specific businesses and locations. But Google's check-in system comes with a few twists compared to similar services: Latitude can send reminders to check-in at locations when you arrive. Latitude supports automated check-ins at places you choos [...]

Foursquare Improves, Expands Information For Businesses

Foursquare is going after local businesses and major brands with an improved and expanded content section that explains how they can take advantage of Foursquare's platform. (Announced via Twitter about an hour ago.) The company's business outreach has been somewhat scattershot in the past, but the new Foursquare for Business makes a much more compelling case for big and small business owners. There are separate sections for venue owners and brands, each with a step-by-step guide to what Foursquare offers to help reach customers. Venue owners get information about creating special of [...]

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