Widely recognized as the world’s most popular search engine, Google defines searching to the degree that some people say they “googled” something as a synonym for searching. That may give the Google lawyers fits, but it is testimony to the importance of this service.

Many Search Engine Land readers are interested in two things when it comes to Google. How do you get listed for free and through ads? For those readers, we recommend reviewing material in these key areas of Search Engine Land library:

Google AdWords (articles about getting listed through search advertising at Google)

Google SEO & Google Webmaster Central (articles about getting listed for free through Google Search)

There is far more to Google than the key areas above. To see the full range of Google categories, visit the Search Engine Land Library home page and scroll down to the Google area.

Q&A With Avinash Kaushik, Google Analytics Evangelist & Guru

Nov 20, 2009 at 5:56pm ET by Daniel Waisberg

Avinash Kaushik is Google’s well-known and widely respected analytics guru. In this wide-ranging interview, he talks about his passion for metrics, why they’re critical for success, and how search marketers can use analytics to take their campaigns to the next level.

Filed in: Google: Analytics, Google: Employees, How To: Analytics, Top News

Google Appears To Be Testing New Local AdWords Presentation

Nov 20, 2009 at 1:00pm ET by Greg Sterling

Mike Blumenthal received a screenshot that seems to show a test of a new presentation of Google local/geotargeted AdWords. Mike suggests this may be an expression of AdWords local extensions: This is AdWords and not Local Listing Ads, but the presentation (with the blue pushpin) is similar, signifying a local business or a physical location. Here is an example of Local Listing Ads: Postscript: Here's another image from a Chicago result sent to me by Jason Normoyle: [...]

Filed in: Google: AdWords, Google: Maps & Local

Google’s News Experiments & The Quest To Solve The “Read State” Issue

Nov 20, 2009 at 8:00am ET by Danny Sullivan

Hey news publishers. Stop acting as if your content only appears printed on dead trees and tap into the dynamics that the web offers. That's a blunt summary of advice from Josh Cohen of Google News, from a wide-ranging interview with him on Google's experiments with new ways of delivering news. Cohen, business product manager of Google News, says Google has no ultimate solution for the future of news online. It does have a vision of a super personalized news product that tracks someone's "read state" and keeps them constantly informed with updates. But to turn that vision into reality [...]

Filed in: Features: Analysis, Google: News, Top News

Google Builds Out A National Real Estate Search Engine

Nov 20, 2009 at 12:02am ET by Matt McGee

While the National Association of REALTORS® is planning to launch its own national property database sometime next year, Google seems to have just stolen the NAR's thunder. How? By rolling out individual "place pages" for every property that's listed in Google Maps. Like this one for a home in Seattle: The real estate listing place pages include property information, photos, map placement, Street View imagery and functionality, nearby public transit details, and even AdWords ads. Google has added links for "Directions" and "Search nearby," as well as a "Send" link that opens an outgoin [...]

Filed in: Google: Maps & Local, Search Engines: Real Estate, Top News

Google News For iPhone Gets Redesign

Nov 19, 2009 at 4:23pm ET by Barry Schwartz

The Google Mobile Blog announced that Google News on the iPhone, Android and other smart phone devices has a new design. The new design looks more like the desktop version of Google News with minor changes to make it fit better on the smartphone screens. The new design has more stories and images, has personalization features, search and a neat "jump" to section feature. Here are screen captures: [...]

Filed in: Google: Mobile, Google: News

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