Widely recognized as the world’s most popular search engine, Google defines searching to the degree that some people say they “googled” something as a synonym for searching. That may give the Google lawyers fits, but it is testimony to the importance of this service.
Many Search Engine Land readers are interested in two things when it comes to Google. How do you get listed for free and through ads? For those readers, we recommend reviewing material in these key areas of Search Engine Land library:
Google AdWords (articles about getting listed through search advertising at Google)
Google SEO & Google Webmaster Central (articles about getting listed for free through Google Search)
There is far more to Google than the key areas above. To see the full range of Google categories, visit the Search Engine Land Library home page and scroll down to the Google area.
Business Owners: Are You Sabotaging Your Own Local Listings?
Nov 6, 2009 at 4:21pm ET by Gib Olander
As SEO rapidly becomes a core task for local business owners, there's a new temptation to build advertising messages or tracking mechanisms into business listings on the web. Typically, this might mean adding a slogan or campaign tagline to a business name or changing an office address to appear local to more customers. Unfortunately, this misguided enthusiasm can negatively impact the way search engines rank local business listings based on variations in company name, address and phone number (NAP, for short).
Business listings—name, address, phone number—are a company's fing [...]
Filed in: Google: Maps & Local, How To: SEO
Google’s Home Page Promotes Motorola / Verizon Droid Phone
Nov 6, 2009 at 2:21pm ET by Matt McGee
Google really wants you to buy a Motorola Droid, the hot new phone that just hit stores today. In fact, Google is so enamored that it's advertising the Droid on its homepage: "The Droid is on sale now. Learn more."
Clicking the "learn more" link leads to this "mobile partners" page that touts the Google search capabilities available on the Droid.
The two links in the upper right -- the "Get" button and the "Learn more" text link below it -- point to verizonwireless.com and droiddoes.com, respectively.
It's hard to make the case that this isn't an ad on Google's home page, and [...]
Filed in: Google: Marketing, Google: Mobile, Google: Partnerships, Top News
Google AdWords Makes Conversion Tracking “Easier”
Nov 6, 2009 at 9:18am ET by Barry Schwartz
The Google AdWords blog announced they have made it easier for advertisers to add and track the conversions for their search ads. Google has added to the AdWords interface sections for (1) Conversions, (2) Webpages, and (3) Code.
The Conversion page shows you the conversion actions you're tracking. Web pages shows the web pages you are getting conversions for. Finally, Code is where you get the code to add to your web pages. You can learn more details about tracking conversions over here.
Here are some pictures of these pages:
[...]
Filed in: Google: AdWords
Best Buy: “Would You Like A Google App With That?”
Nov 6, 2009 at 8:56am ET by Greg Sterling
In the increasingly high stakes game of mobile search, Google is leaving almost nothing to chance. Take the company's very interesting new partnership with Best Buy stores for example. According to the Google Mobile Blog:
We're happy to announce today that we've partnered with Best Buy Mobile to make Google Mobile App available through Best Buy stores in the US . . . now [users] have the option to get some help installing the app or to see a live demo of what the application can do. Just go to the mobile department at your nearest Best Buy store and talk to an associate. If you have a BlackBe [...]
Filed in: Google: Maps & Local, Google: Mobile, Google: Web Search, Microsoft: Bing
How Google & Yahoo Make Money Off A Twitter Typo Domain
Nov 5, 2009 at 2:57pm ET by Danny Sullivan
Like many people, I misspelled a domain name today when I was trying to visit a web site. I typed Twiter.com (with one T) rather than Twitter.com. I wasn't surprised to land on a site with ads, as is common when entering typos. I was surprised that both Google and Yahoo were making money off those ads.
Google has a program known as AdSense For Domains, previously known as DomainPark. Got a tasty domain but no content for it? AdSense For Domains will put lucrative ads up on it, for you (really lucrative: see more here and here).
The practice is known as domaining. And before some domainer [...]
Filed in: Features: Analysis, Google: AdSense, Search Ads: Domaining, Top News, Yahoo: General
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