Widely recognized as the world’s most popular search engine, Google defines searching to the degree that some people say they “googled” something as a synonym for searching. That may give the Google lawyers fits, but it is testimony to the importance of this service.
Many Search Engine Land readers are interested in two things when it comes to Google. How do you get listed for free and through ads? For those readers, we recommend reviewing material in these key areas of Search Engine Land library:
Google AdWords (articles about getting listed through search advertising at Google)
Google SEO & Google Webmaster Central (articles about getting listed for free through Google Search)
There is far more to Google than the key areas above. To see the full range of Google categories, visit the Search Engine Land Library home page and scroll down to the Google area.
Stat Rant: Does Facebook Trump Google For News & Can’t We Measure Twitter Correctly?
Mar 19, 2010 at 6:29pm ET by Danny Sullivan
Earlier this week, Hitwise put out stats suggesting that Facebook is beating Google and Twitter when it comes to driving traffic to news sites. I dug a little deeper, and I beg to differ. Along the way, some pokes at the need to more digging into stats in general.
The Hitwise blog post reported that Twitter accounted for only 0.14% of "upstream" visits to the "News & Media" sites category last week, far beyond similar stats for Facebook and Google. Here are all of them compared, based on that blog post:
Facebook: 3.64%, the 3rd biggest source of visits to News & Media sites
Go [...]
Filed in: Facebook, Features: Analysis, Google: News, Stats: Popularity, Top News, Twitter
Will Google Leave China On April 10th Forever?
Mar 19, 2010 at 8:54am ET by Barry Schwartz
Bloomberg News reports Google may be pulling out of China as soon as April 10th. Bloomberg then later added that if they do pull out, it will likely be "permanent."
Bloomberg News references reports from the China Business News paper, where they said Google will likely announce their plans to pull out officially on March 22, this Monday. In that announcement, it is expected that Google will say they will be completely out by April 10th.
Peter Lui, formerly Google's financial controller for the Asia Pacific region, said that if they do pull out, "there is no way Google can ever come bac [...]
Filed in: Google: Mobile, Google: Outside US, Google: Web Search, Top News
Google Will Let Web Users Avoid Analytics Tracking
Mar 18, 2010 at 7:11pm ET by Matt McGee
With privacy concerns over various Google products seemingly cropping up every week, the company said today that it will soon let web users opt-out of being tracked by its popular Google Analytics software.
The news comes in a blog post today that says a browser-based plugin will be available "globally ... in the coming weeks."
Over the past year, we have been exploring ways to offer users more choice on how their data is collected by Google Analytics. We concluded that the best approach would be to develop a global browser based plug-in to allow users to opt out of being tracked by Google [...]
Filed in: Google: Analytics, Legal: Privacy, Top News
Google-Viacom Court Documents Out; Google Says Viacom ‘Secretly’ Uploaded Videos
Mar 18, 2010 at 2:51pm ET by Matt McGee
The three-year-old lawsuit in which Viacom is seeking $1 billion from Google over copyrighted videos on YouTube moved a step forward today with the release of several court documents. The three documents unsealed today are:
Viacom: Memorandum in support of motion for partial summary judgment (2.7mb PDF)
Viacom: Statement of undisputed facts (5mb PDF)
Google: Memorandum in support of motion for summary judgment (500k PDF)
As a refresher, Viacom sued Google in March 2007 for "massive intentional copyright infringement," claiming that Google allowed thousands of Viacom videos to be po [...]
Filed in: Google: Critics, Google: Legal, Google: YouTube & Video, Legal: Copyright, Top News
Google Tests “Sponsored Map Icons”
Mar 18, 2010 at 10:16am ET by Barry Schwartz
The Google Australian Local blog announced a new feature they are testing in Google Australian Maps named "Google Sponsored Map Icons." Google Sponsored Map Icons is a new way to promote your business within Google Maps. It is similar to how Google began plotting points of interests back last August but there was no way to pay to get a special icon in the maps.
Here is a sample of the special icons in the maps:
As you can see, they are totally different than the other standard icons used. Google said, "advertisers will pay to have these sponsored map icons appear on the Map instea [...]
Filed in: Google: AdWords, Google: Maps & Local, Top News
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