Google: AdSense

Google Explains How Their Search, Ads & Apps Work

Mar 15, 2010 at 9:13am ET by Barry Schwartz

Google is trying to show the public how transparent they are, especially since the EU antitrust investigation. First, the Google European Public Policy blog had a post from Matt Cutts on Google's transparency. And now I see Google has made a landing page at google.com/howgoogleworks. The new landing page has three videos on how Google's search technology, search ads and Google Apps work. It also contains links to more information about Google. The first video is on how Google's search technology works and Google's Matt Cutts did a video, with hair, to demonstrate that. Here is how [...]

Filed in: Google: AdSense, Google: AdWords, Google: Apps For Your Domain, Google: Business Issues, Google: Legal, Google: Outside US, Google: Web Search

Google To Drop Ad Manager For DoubleClick For Publishers

Feb 23, 2010 at 8:46am ET by Barry Schwartz

Google announced that the almost two year old Google Ad Manager is ultimately going to be replaced by DoubleClick for Publishers (DFP). Google explained: DFP comes in two flavors, tailored for different publishers' needs: DoubleClick for Publishers, for the largest online publishers, and DFP Small Business, a simple, free version designed for growing online publishers. We'll be upgrading current DART for Publishers publishers to DoubleClick for Publishers over the next year as we continue to add features and modules, and we'll be moving Google Ad Manager customers to DFP Small Business i [...]

Filed in: Google: AdSense, Google: AdWords, Google: DoubleClick

Google AdSense Using Search History In Contextual Matching

Feb 11, 2010 at 9:40am ET by Barry Schwartz

The Google AdSense blog announced that they are now using a form of search history in the way they contextual match the ads you see on third-party web sites. AdSense used query data in the referrer URL to better match those ads. So if you came from Google or Bing, to a third party web site, often the referrer data would show query data in the path. Google would use that data to better target the ads on the web site. What is new here? Well, Google is now storing this query data for "few hours" in your Google cookie data. So if you searched for something and clicked through to a site w [...]

Filed in: Google: AdSense

Report: Google To Bring More “Transparency” To AdSense Revenue Sharing

Feb 1, 2010 at 10:09am ET by Greg Sterling

BuzzMachine's Jeff Jarvis was part of a "private meeting" in Davos, Switzerland at the World Economic Forum with Google CEO Eric Shmidt and a handful of other top Google execs. Jarvis reports that Google sales boss Nikesh Arora said that Google "would consider giving more transparency about revenue splits in Adsense" (this is likely a paraphrase). Traffic acquisition costs (TAC) for AdSense partners are roughly 72% in the aggregate, meaning the overall partner payout for the Google content network. Transparency is one thing; getting a "fair share" of revenues that Google generates from AdSe [...]

Filed in: Google: AdSense, Google: Critics, Google: Web Search

Five Quick Tips For Success On Google’s Content Network

Jan 25, 2010 at 12:34pm ET by Mona Elesseily

According to Google's recent quarterly earnings report, the company earns about 34% of its revenue from AdSense, placing contextual ads on its content network partner websites. This proportion has stayed steady year over year. It certainly reflects overall growth, but some might be surprised at how conservative the pace is. One of the reasons for this is that Google has continued to implement measures for quality control in the network. This overall improvement in the offering available to advertisers is made up of four pillars: Continued proactive click fraud filtering Smart pri [...]

Filed in: Google: AdSense, Paid Search

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