Google AdSense Adds Gold Stars To Ads
Nov 18, 2009 at 6:07pm ET by Barry Schwartz
This morning, I reported on and noticed yellow stars on Google AdSense ads -- these ads were named "featured ads." I honestly didn't believe it. I thought maybe this was some type of AdSense hack that placed gold stars on the ads. I just received confirmation from a Google representative that these ads are, indeed, real.
Here is a picture of the ad:
Google told me: "We are currently running a limited test in which a small number of users are seeing ads that are marked based on signals related to quality and relevance. This experiment is part of our ongoing efforts to help users f [...]
Filed in: Google: AdSense, Top News
Google Fast Flip About To Jump Into Google News?
Nov 16, 2009 at 7:42am ET by Greg Sterling
Many publishers have complained repeatedly that Google and Google News (not the leading online news site) reduces their content to "commodity" status or otherwise adversely impacts their brands. Google's Fast Flip is a response to this in part.
It offers a more "branded" and visual way to consume news and magazine content from major publishers. We wrote about Fast Flip originally when it launched in Google Labs. Now Steve Rubel has found a page that looks like Google is getting ready to integrate Fast Flip into News:
It appears from the screen above that Fast Flip might replace some [...]
Filed in: Google: AdSense, Google: News, Top News
Google AdWords Adds New Alerts & Place Pages Performance Reports
Nov 10, 2009 at 9:10am ET by Barry Schwartz
Google AdWords announced two updates including new alerts and place pages in performance reports, let me explain both in more detail.
The new alerts are designed to help you stay on top of your campaigns. In addition to the billing alerts, they added alerts for new keyword and budget ideas in the Opportunities tab. Also, for those that use conversion tracking, you can now create custom alerts for changes in conversion volume, conversion rate, and cost per conversion. These two new alerts are not yet available for those who have My Client Center (MCC) accounts, but Google hopes to add the [...]
Filed in: Google: AdSense, Google: AdWords, Google: Maps & Local
Google Acquires AdMob, Mobile Display Ad Company
Nov 9, 2009 at 12:28pm ET by Barry Schwartz
Google has acquired AdMob (www.admob.com), a popular mobile display ad company, for $750 million.
Google has already built their own platform for AdSense on Mobile devices, but this acquisition gives Google access to AdMob's more than 15,000 mobile Web sites and applications.
There are more details about this acquisition at google.com/press/admob.
Here is the email AdMob sent their publishers and advertisers:
Google to Acquire AdMob
November 2009
Today we announced that AdMob has signed a definitive agreement to be acquired by Google for $750 million. We are extremely excited about [...]
Filed in: Google: AdSense, Google: AdWords, Google: Business Issues, Google: Mobile, Top News
How Google & Yahoo Make Money Off A Twitter Typo Domain
Nov 5, 2009 at 2:57pm ET by Danny Sullivan
Like many people, I misspelled a domain name today when I was trying to visit a web site. I typed Twiter.com (with one T) rather than Twitter.com. I wasn't surprised to land on a site with ads, as is common when entering typos. I was surprised that both Google and Yahoo were making money off those ads.
Google has a program known as AdSense For Domains, previously known as DomainPark. Got a tasty domain but no content for it? AdSense For Domains will put lucrative ads up on it, for you (really lucrative: see more here and here).
The practice is known as domaining. And before some domainer [...]
Filed in: Features: Analysis, Google: AdSense, Search Ads: Domaining, Top News, Yahoo: General
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