Google Acquires AdMob, Mobile Display Ad Company

Nov 9, 2009 at 12:28pm ET by Barry Schwartz

Google has acquired AdMob (www.admob.com), a popular mobile display ad company, for $750 million. Google has already built their own platform for AdSense on Mobile devices, but this acquisition gives Google access to AdMob's more than 15,000 mobile Web sites and applications. There are more details about this acquisition at google.com/press/admob. Here is the email AdMob sent their publishers and advertisers: Google to Acquire AdMob November 2009 Today we announced that AdMob has signed a definitive agreement to be acquired by Google for $750 million. We are extremely excited about [...]

Filed in: Google: AdSense, Google: AdWords, Google: Business Issues, Google: Mobile, Top News

How Google & Yahoo Make Money Off A Twitter Typo Domain

Nov 5, 2009 at 2:57pm ET by Danny Sullivan

Like many people, I misspelled a domain name today when I was trying to visit a web site. I typed Twiter.com (with one T) rather than Twitter.com. I wasn't surprised to land on a site with ads, as is common when entering typos. I was surprised that both Google and Yahoo were making money off those ads. Google has a program known as AdSense For Domains, previously known as DomainPark. Got a tasty domain but no content for it? AdSense For Domains will put lucrative ads up on it, for you (really lucrative: see more here and here). The practice is known as domaining. And before some domainer [...]

Filed in: Features: Analysis, Google: AdSense, Search Ads: Domaining, Top News, Yahoo: General

Google Tests New AdSense Management Console

Nov 5, 2009 at 1:11pm ET by Barry Schwartz

Google AdSense announced today at the CRS Conference that they are currently testing a new interface for the AdSense console. The beta is currently being tested by few publishers, but Google promises to allow "thousands of publishers" to test this out "over the coming weeks." Here is a picture of one of the screens: Features include: More detailed performance reports Enables you to view daily stats in graphical formats Additional metrics such as the amount you've earned from various ad, targeting and bid types More options to manage the ads that appear on your site cleaner inte [...]

Filed in: Google: AdSense

Google AdSense Brings Full Ads To iPhone, Android & Pre

Oct 5, 2009 at 9:54am ET by Barry Schwartz

The Google AdSense blog announced that sites designed specifically for full-rich mobile phones, such as the iPhone, Android or Palm Pre can now show high-end contextual ads. The blog said: Today we're launching a new feature for AdSense mobile publishers that will allow you to take advantage of the high-end mobile phone browsing experience. This feature offers publishers the ability to run larger AdSense ads visible on high-end phones. Before this launch, AdSense mobile publishers were only eligible to serve smaller text and image ads on their website content. We've done this by intro [...]

Filed in: Google: AdSense

Google Betting Big On Mobile Ads

Oct 5, 2009 at 8:45am ET by Greg Sterling

The NY Times offers an interesting article this morning, profiling Google's efforts around mobile AdSense and display advertising on smartphones. It's equally a profile of some of the people who work on the teams behind those efforts. The article is as much about process and Google's culture as it is about mobile advertising: On Tuesday, Aug. 11, which was supposed to be two weeks before the ads’ introduction, she and a group of marketers, engineers and sales people, most of them in Mountain View, Calif., were reviewing their progress in a Web conference. Paul Feng, group product manager [...]

Filed in: Google: AdSense, Google: Mobile

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