May 23, 2012 at 10:30am ET by Benjamin Vigneron

In a world where lots of search marketers are still reluctant to use broad match type due to its lack of relevance and control, Google has released two features to have more advertisers show their ads on all those very long tail queries: The broad modifier feature was rolled out in July 2010 in the U.S and was mostly aimed at scaling up those accounts not already using regular broad match type. Search marketers have to then build new broad keywords using “+” signs to effectively unlock the broad modifier feature. Because it requires some time and effort, not all advertisers have actu [...]

Google Provides Competitive Information In New Auction Insights Report

May 22, 2012 at 1:20pm ET by Pamela Parker

AdWords marketers' days of regularly refreshing on all their keywords may be over -- or at least that activity may not be quite so necessary. Google is releasing a new report -- Auction Insights -- that helps marketers understand how their ads stand, compared to others in the same auctions. "For a given keyword, the report tells you in aggregate how you're doing as compared to other participants," Bhanu Narasimhan, group product manager for AdWords, told us. While the report lists the landing page domains for all of the other competitors in a particular auction, Google stresses that the [...]

Related Topics: Google: AdWords | Top News

“Ads Related To…” Text Officially Rolls Out On AdWords’ Top Ad Block

May 21, 2012 at 2:12pm ET by Pamela Parker

We've seen "Ads related to..." followed by the search query before, but now it's at the top of the top ad block and it's rolled out officially for most -- if not all -- search terms on Google AdWords. The new text appears at the top of the yellow AdWords box on search engine results pages, with the user's search term bolded. Dream Systems Media first noted the rollout in a blog post. The intent, says a Google spokesperson, is to give users more information: "As part of our ongoing efforts to show ads that are relevant and informative, we are including more information about why users ar [...]

Related Topics: Google: AdWords | Top News

Google Expands AdWords Bid Simulator To The Campaign Level

May 11, 2012 at 6:16pm ET by Pamela Parker

Advertisers have long been able to simulate the results of bid changes at the keyword and ad group level, and, now, they can do so at the campaign level, as well, Google has announced. The change will allow advertisers to model changes even when there's not enough data to do so at the keyword or ad group level. They can also see what would happen if they raised or lowered all of their bids within the campaign by a certain percentage -- say, 5%. Advertisers can see what would result if you changed all campaign bids to the same fixed value. If a change looks promising, the system will [...]

Using Google Analytics To Collect & Benefit From AdWords Position ROI

May 4, 2012 at 12:06pm ET by Carrie Hill

As an agency, we talk a lot about client expectations and understanding. Reality and actuality sometimes don’t start off in the same place, or even the same hemisphere. When we talk about Google AdWords, clients sometimes expect a few hours of education on how the setup of a campaign works, and then they’re off and running – generating thousands of dollars with minimal involvement. That’s their expectation. The reality is AdWords for even a moderate budget could really be a full-time, 40-hour-per-week job. There are many intricacies in an AdWords account, and it’s becoming more co [...]

Become a PRO member and see all articles in our Google: AdWords archives!

PRO Members get unrestricted access to all archives - and more!

Get Our News, Everywhere!

Follow @sengineland

Got a tip? Tell us here!

Most Likes
Most Tweets
Comments

Our Stories Being Liked on Facebook

Search Engine Land Sponsors

Advertise With Us

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

Click to watch SMX conference video

Join us at an upcoming SMX event:

North America

SMX Advanced - June 5-6, 2012
SMX East - Oct. 2-4, 2012
SMX Social Media Marketing - Dec. 5-6, 2012
SMX Toronto - April 2013

EMEA

SMX Paris - June 7-8 2012
SMX Stockholm - Oct. 15-16, 2012
SMX Munich - Apr. 9-10, 2013
SMX London - May 2013

APAC

SMX Melbourne - Sept. 5-6, 2012
SMX Sydney - May 2013

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.