Google AdWords Adds New Alerts & Place Pages Performance Reports
Nov 10, 2009 at 9:10am ET by Barry Schwartz
Google AdWords announced two updates including new alerts and place pages in performance reports, let me explain both in more detail.
The new alerts are designed to help you stay on top of your campaigns. In addition to the billing alerts, they added alerts for new keyword and budget ideas in the Opportunities tab. Also, for those that use conversion tracking, you can now create custom alerts for changes in conversion volume, conversion rate, and cost per conversion. These two new alerts are not yet available for those who have My Client Center (MCC) accounts, but Google hopes to add the [...]
Filed in: Google: AdSense, Google: AdWords, Google: Maps & Local
Google Acquires AdMob, Mobile Display Ad Company
Nov 9, 2009 at 12:28pm ET by Barry Schwartz
Google has acquired AdMob (www.admob.com), a popular mobile display ad company, for $750 million.
Google has already built their own platform for AdSense on Mobile devices, but this acquisition gives Google access to AdMob's more than 15,000 mobile Web sites and applications.
There are more details about this acquisition at google.com/press/admob.
Here is the email AdMob sent their publishers and advertisers:
Google to Acquire AdMob
November 2009
Today we announced that AdMob has signed a definitive agreement to be acquired by Google for $750 million. We are extremely excited about [...]
Filed in: Google: AdSense, Google: AdWords, Google: Business Issues, Google: Mobile, Top News
How To Bid Profitably On Nonconverting Keywords
Nov 9, 2009 at 8:00am ET by Brad Geddes
Google has a bidding methodology called Budget Optimizer that attempts to maximize the traffic you receive for the keywords in a campaign. This is useful for early buying cycle keywords. However, every keyword should be reaching some goal regardless of where it falls into the buying cycle. It was difficult to track the effectiveness of these campaigns until recently when Google made some changes to Google Analytics.
Now you can more effectively bid on early buying cycle keywords, or keywords that you want exposure for, but do not have direct returns by combining the new Google Analytics goa [...]
Filed in: Google: AdWords, Google: Analytics, Paid Search
Google AdWords Makes Conversion Tracking “Easier”
Nov 6, 2009 at 9:18am ET by Barry Schwartz
The Google AdWords blog announced they have made it easier for advertisers to add and track the conversions for their search ads. Google has added to the AdWords interface sections for (1) Conversions, (2) Webpages, and (3) Code.
The Conversion page shows you the conversion actions you're tracking. Web pages shows the web pages you are getting conversions for. Finally, Code is where you get the code to add to your web pages. You can learn more details about tracking conversions over here.
Here are some pictures of these pages:
[...]
Filed in: Google: AdWords
A Year Later, Google To Host New Webmaster Chat
Nov 4, 2009 at 9:38am ET by Barry Schwartz
A year or two ago, Google hosted a webmaster chat even every few months. They were designed to allow webmasters to see presentations from Googlers on web search and SEO topics and then ask questions to Googlers, who would answer those questions in real time.
The Google Webmaster Central blog announced the first new live chat event in over a year. This event is named the "Holiday Webmaster Webinar" and takes place a week from Friday, November 13th at 10:00 am, Pacific Standard Time (GMT -08:00, San Francisco). Again, this is the first one since October 2008.
This meeting is hosted [...]
Filed in: Google: AdWords, Google: SEO, Google: Webmaster Central
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