How To Bid Profitably On Nonconverting Keywords
Nov 9, 2009 at 8:00am ET by Brad Geddes
Google has a bidding methodology called Budget Optimizer that attempts to maximize the traffic you receive for the keywords in a campaign. This is useful for early buying cycle keywords. However, every keyword should be reaching some goal regardless of where it falls into the buying cycle. It was difficult to track the effectiveness of these campaigns until recently when Google made some changes to Google Analytics.
Now you can more effectively bid on early buying cycle keywords, or keywords that you want exposure for, but do not have direct returns by combining the new Google Analytics goa [...]
Filed in: Google: AdWords, Google: Analytics, Paid Search
Google Analytics New Features: Intelligence Engine, Custom Alerts & More
Oct 20, 2009 at 2:01pm ET by Daniel Waisberg
Google has just announced a number of new features for Google Analytics, including more powerful reporting capabilities, greater customization options and a new "intelligence engine" that Google says can help search marketers drive smarter data insights. Here's a rundown of the new features, and why they're important.
Analytics intelligence
Google Analytics new "intelligence engine" comes with default alerts that will show you interesting trends in the data: it surfaces insights. Exactly how the algorithm that does this works is not clear, but it certainly takes into consideration many v [...]
Filed in: Google: Analytics, Top News
How To Use Google Analytics Motion Charts To Maximize Results
Sep 3, 2009 at 5:24pm ET by Daniel Waisberg
Last year Google Analytics released a few new features, among them the Motion Charts. The feature is based on software developed by Gapminder, acquired by Google in 2007.
According to the Google Analytics blog, "Motion Charts provide a multi-dimensional, over-time analysis of the data in your report."
This feature provides a powerful way to visualize data in five dimensions: x-axis, y-axis, size of bubble, color of bubble, and time. In fact, if you choose metrics that are combinations of more than one metric, such as conversion rates (number of conversions divided by number of visits) [...]
Filed in: Google: Analytics, How To: Analytics, SEM Tools: Web Analytics
Googlebot Makes An Appearance In Web Analytics Reports
Aug 3, 2009 at 1:12pm ET by Daniel Waisberg
A few days days ago, I noticed some strange Google Analytics data: Googlebot appeared as a browser in the reports. Although this might sound like a not-so-important fact when it comes to SEO, it is a major change in the Web Analytics field. As Avinash Kaushik and I wrote in the SEMJ journal article Web Analytics 2.0: Empowering Customer Centricity, an important advantage of all JavaScript based solutions (Google Analytics, Omniture, Yahoo Web Analytics...) is:
The JavaScript is not read by crawlers, which generates high amounts of traffic and are not representative of customers’ behavior. C [...]
Filed in: Features: Analysis, Google: Analytics
Google Enables Importing “Goals” Into AdWords For Easier Conversion Tracking
Jun 18, 2009 at 10:12am ET by Greg Sterling
The Google Analytics Blog announced that advertisers can now import their Google Analytics Goals and Transactions into AdWords for conversion-tracking purposes and CPA bidding. Beyond CPA bidding the benefit is that it "lets you track campaign ROI and optimize your account for conversions directly inside the AdWords interface." The move simplifies the overall process of conversion tracking.
Here's information from the Analytics blog on how to set up Goals and here's how to import those Goals into AdWords from the AdWords blog.
Finally, here's a companion article on how to think about [...]
Filed in: Google: AdWords, Google: Analytics
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