Google Enables Importing “Goals” Into AdWords For Easier Conversion Tracking

Jun 18, 2009 at 10:12am ET by Greg Sterling

The Google Analytics Blog announced that advertisers can now import their Google Analytics Goals and Transactions into AdWords for conversion-tracking purposes and CPA bidding. Beyond CPA bidding the benefit is that it "lets you track campaign ROI and optimize your account for conversions directly inside the AdWords interface." The move simplifies the overall process of conversion tracking. Here's information from the Analytics blog on how to set up Goals and here's how to import those Goals into AdWords from the AdWords blog. Finally, here's a companion article on how to think about [...]

Filed in: Google: AdWords, Google: Analytics

Google Analytics Now Considers Bing A Search Engine

Jun 12, 2009 at 2:18pm ET by Danny Sullivan

As promised, Google Analytics is now logging traffic from Microsoft's new Bing search engine into the "search engine" traffic source category, rather than in the "referring sites" category. As a result, Google Analytics users can now see for themselves whether all of Microsoft's Bing marketing is producing more traffic for Bing, which in turn is generating traffic for their web sites. Looking at our Search Engine Land stats, Bing's a big winner. For the past three days, it has sent more traffic to us than Yahoo. Here's Bing: June 12 is only a partial day, so it's really June 8 [...]

Filed in: Google: Analytics, SEM Tools: Web Analytics, Stats: Popularity

Google Analytics To Speak Bing Soon

Jun 8, 2009 at 4:58pm ET by Barry Schwartz

The Google Analytics Blog announced that they are currently adding support for Bing in the search referral reports. I actually noticed Bing showing up in the Google Analytics search referral reports this morning, on a limited basis. Google added that if you want Bing to show up now, you can add a custom configuration to the Google Analytics tracking code for Bing. That looks like this: pageTracker._addOrganic("bing", "q"); [...]

Filed in: Google: Analytics, Microsoft: Bing

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