Google Appears To Be Testing New Local AdWords Presentation
Nov 20, 2009 at 1:00pm ET by Greg Sterling
Mike Blumenthal received a screenshot that seems to show a test of a new presentation of Google local/geotargeted AdWords. Mike suggests this may be an expression of AdWords local extensions:
This is AdWords and not Local Listing Ads, but the presentation (with the blue pushpin) is similar, signifying a local business or a physical location. Here is an example of Local Listing Ads:
Postscript: Here's another image from a Chicago result sent to me by Jason Normoyle:
[...]
Filed in: Google: AdWords, Google: Maps & Local
Google Builds Out A National Real Estate Search Engine
Nov 20, 2009 at 12:02am ET by Matt McGee
While the National Association of REALTORS® is planning to launch its own national property database sometime next year, Google seems to have just stolen the NAR's thunder. How? By rolling out individual "place pages" for every property that's listed in Google Maps. Like this one for a home in Seattle:
The real estate listing place pages include property information, photos, map placement, Street View imagery and functionality, nearby public transit details, and even AdWords ads. Google has added links for "Directions" and "Search nearby," as well as a "Send" link that opens an outgoin [...]
Filed in: Google: Maps & Local, Search Engines: Real Estate, Top News
Track Your Friends (And Yourself) With Google Latitude Location History, Alerts
Nov 11, 2009 at 10:26am ET by Greg Sterling
Seeking to make Latitude, Google's location-aware friend finder, more engaging and useful the company has added location history and alerts to the service. Location Alerts, which require Location History to be enabled, tell you when friends are in the area. The system is smart enough to recognize routine places like home and work so it will only send alerts when you and your friends are in an "unusual place." According to the Google blog post:
Using your past location history, Location Alerts can recognize your regular, routine locations and not create alerts when you're at places like home o [...]
Filed in: Google: Maps & Local, Google: Mobile, Top News
Hawaii Joins The Google Street View Union; Microsoft Updates Look Of Bing Maps, Adds Features
Nov 10, 2009 at 9:21am ET by Greg Sterling
Google has now added Hawaii to Street View, making it the 50th and final US state to be included in the Maps image database. You can also get these images in Google Maps for Mobile.
Google launched Street View a little more than two years ago, in May 2007. Since that time there has been considerable controversy around privacy questions but one now gets the sense that this has largely died down in most places. From early questions about its utility, Street View has become an important part of the Google Maps offering (and is integrated into the new Android 2.0 Maps Navigation). More recently [...]
Filed in: Google: Maps & Local, Google: Mobile, Microsoft: Bing
Google AdWords Adds New Alerts & Place Pages Performance Reports
Nov 10, 2009 at 9:10am ET by Barry Schwartz
Google AdWords announced two updates including new alerts and place pages in performance reports, let me explain both in more detail.
The new alerts are designed to help you stay on top of your campaigns. In addition to the billing alerts, they added alerts for new keyword and budget ideas in the Opportunities tab. Also, for those that use conversion tracking, you can now create custom alerts for changes in conversion volume, conversion rate, and cost per conversion. These two new alerts are not yet available for those who have My Client Center (MCC) accounts, but Google hopes to add the [...]
Filed in: Google: AdSense, Google: AdWords, Google: Maps & Local
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