Google announced that they will be closing down their Print Ads initiative. Google will no longer take new ads of February 28th and will close down the whole product offering on March 31st. Google said they are discontinuing this service because "the current Print Ads product is not the right solution." Google has been testing newspaper ads since 2006. In early 2007, Google called this service a success and soon expanded it in July of 2007. This news is not all that surprising, being that Google has recently cut video uploads, notebook, catalog search, dodgeball and Jaiku, plus jobs a [...]

Related Topics: Google: Print Ads & AdSense For Newspapers

Many people think that Google is a search engine. That's true, but it's only part of a much larger story that Google is developing. Indeed, the company increasingly sees itself as a diversified media buying platform. Already print newspaper ad buying, radio and TV are integrated, to varying degrees, into AdWords. And last Thursday Google's Tim Armstrong outlined a provocative and much larger vision for the company that would incorporate it more centrally into major ad agencies' media buying and planning processes. Armstrong, who is President, Advertising and Commerce for Google in North Amer [...]

Related Topics: Google: AdWords | Google: Analytics | Google: Critics | Google: Other Ads | Google: Partnerships | Google: Print Ads & AdSense For Newspapers

Like many agencies and advertisers, we’ve been dragging our feet before trying Google’s relatively new advertising options. My rationale has been that search (or PPC) advertising is inherently better than the traditional advertising media: print, radio and TV. PPC advertising has been trouncing traditional media due largely to the fact that efficiency and accountability are “built in.” The auction model (almost) guarantees that ad spending will be no higher than necessary to remain competitive. But it’s the built-in accountability – the ability to monitor and adjust for optimal [...]

Related Topics: Google: Audio Ads | Google: Print Ads & AdSense For Newspapers | Google: TV

Google announced that they have expanded their Print Ads program both on the advertiser and publisher side. They have expanded their newspaper base from 50 papers now to 225 newspapers representing 32 of the top 35 DMAs and a combined circulation of almost 30 million, according to Google. Plus, Google has expanded the number of advertisers who can use print ads within AdWords. How To Set Up Google Print Ads, that I wrote this morning at Search Engine Roundtable, shows how many advertisers are now seeing that they can set up print ads within their campaigns. From the press release: "We ar [...]

Related Topics: Google: Print Ads & AdSense For Newspapers

Newspapers and Radio Find Unlikely Ally in Google from Advertising Age shows how both advertisers and publishers are very happy with early tests from both Google's Print Ads and Google's Audio Ads. On the print side, the article shares quotes from the New York Times claiming Google Print ads have "worked" and that they have generated "incremental revenue from an advertiser base that we don't usually get revenue from." The Seattle Times has told Advertising Age that they have "produced six-figure incremental ad revenue" from this program. Also, we have quotes from small business that have cl [...]

Related Topics: Google: Audio Ads | Google: Print Ads & AdSense For Newspapers