Google Launches Online Safety Campaign With Citizens Advice Bureau

The Telegraph reports in "Google teams up with Citizens Advice Bureau" that Google is running its first non-Google-specific campaign in the U.K. to promote awareness for online safety. The campaign is named "Good To Know" and leads to google.co.uk/goodtoknow, where users can learn more about online safety tips. Google teamed up with the Citizens Advice Bureau on this campaign, where the two organizations are using newspaper ads, ads on public transport and online ads to promote the initiative. One of the major pushes is to get people to use "two-factor authentication" to help protect the [...]


Timing Is Everything: How Google Staged A Benevolent “Smear” Campaign

Google operates one of the largest cloud-based computing systems in the world, and takes great pride in its reliability, investing significant amounts of both money and human resources to make sure that all of its services are always-on and accurate. Here's the story of how, to eliminate what many would consider an almost insignificant issue, Google conducted a "smear" campaign and created software that "lied" to its own servers—all to improve performance and eliminate potential errors that most of us wouldn't even notice. Inside Google's Time Warp As searchers, we want fresh resul [...]


Google Warns Of Malware Redirecting To Its Search Results

Do a search on Google, and you might get an unexpected surprise. A big notice at the top of your results warning that your computer has been infected with malware. Here's an example of how it looks: What malware? Produced by whom? Google's not giving any details there yet, simply blogging: This particular malware causes infected computers to send traffic to Google through a small number of intermediary servers called “proxies.” We hope that by taking steps to notify users whose traffic is coming through these proxies, we can help them update their antivirus software and remove t [...]


What Every Search Marketer Needs To Know About Web Security

All too often web site security is somebody else’s problem. It shouldn’t be. If you work on websites, you should know the basics of web security. The more popular a site becomes, the more value it accrues, the more likely it is to become a target. As you apply search marketing techniques to a site, you are inherently increasing the risks that it will be attacked. Therefore, it is your obligation to understand these risks and help manage them. Hacking Matt’s Cutts recently stated on the official Google blog that, for the fifth year in a row, they will be placing a lot of emphas [...]


Google Adds Site Hacked Notifications To Search Results

Matt Cutts of Google announced on the Google Webmaster Blog that they have added a new notification for hacked sites to the search results. Google had malware notifications in the search results since 2007, but now Google is adding a notification for searchers to be aware that the site they may click on is hacked. It is important to note that a hacked site might not have malware on it. Here is a picture of a hacked notification, which is a hyperlink that reads "This site may be compromised." The link will take you to this Google document explaining why the label is on that resu [...]


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